Culture this, culture that; much has been said about organizational culture, its effects on people and productivity, and very little on how to deliberately and concsiously craft your own. While I don't pretend to have the answers, I have found tremendous value in asking and iterating on the questions themselves.
In this talk we will - instead of hashing out corporate values and mission statements - figure out how to ask (and evaluate) hard questions. By doing that we arrive at something far more fundamental and powerful: an ethos.