ユーザのために技術をどう活かすか

#CookpadTechConf 2016 での、
クックパッドでのユーザファーストについての考え方を、
技術と組織の二つの点から話した発表資料です。

Transcript

1. ϢʔβͷͨΊʹ
   ٕज़ΛͲ͏׆͔͔͢
   $PPLQBE5FDI$POG
   ೥݄೔
   ΫοΫύουؘ໺༞Ұ
   

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2. wJETFDPOEMJGF
   w!IPUDIQPUDI ηίϯ
   
   wؘ໺༞Ұ:VJDIJ5BUFOP
   w೥ΫοΫύουೖࣾ
   w೥ٕज़෦௕
   w೥ࣥߦ໾$50
   w࠷ۙͷझຯɿిࢠ޻࡞
   

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3. ిࢠ޻࡞
   

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7. ࣾһ਺
   ! ໿250ਓͷࣾһ
   " ໿80ਓͷΤϯδχΞ
   " ໿10ਓͷσβΠφ
   

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8. !!!!!!!!!!!!!
   !!!!!!!!!!!!!
   !!!!!!!!!!!!!
   !!!!!!!!!!!!!
   !!!!!!!!!!!!!
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   !!!!!!!!!!!!!
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   !!!!!!!!!!!!!
   !!!!!!!!!!!!!
   !!!!!!!!!!!!!
   !!!!!!!!!!!!!
   5500ສҎ্ͷ
   Ϣʔβ
   ※2015೥9݄ ࠃ಺ϢχʔΫϒϥ΢β਺
   

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9. View Slide

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11. Cookpad
    ΞϝϦΧɺΠϯυωγΞɺεϖΠϯɺϨόϊϯͳͲੈքʹ֦େ
    

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13. ϢʔβͷͨΊʹ
    ٕज़ΛͲ͏׆͔͔͢
    

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14. ϢʔβϑΝʔετ
    ސ٬ୈҰ
    

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15. ϢʔβϑΝʔετ
    ސ٬ୈҰ
    ਖ਼௚Α͘࢖ΘΕΔݴ༿
    

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16. wϢʔβϑΝʔετͷͨΊͷٕज़
    wϢʔβϑΝʔετͷͨΊͷ૊৫
    

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17. ϢʔβϑΝʔετͷͨΊ
    ͷٕज़
    

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18. ϢʔβϑΝʔετͷͨΊ
    ͷٕज़
    ͱ͸ʁ
    

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19. ΤϯδχΞʹ
    ͢΂ͯٻΊΒΕ͕ͪͳ࣌୅…
    

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20. Ϣʔβʔମݧ
    J04 "OESPJE 8FCϑϩϯτΤϯυ
    αʔόαΠυΞϓϦέʔγϣϯ
    ϛυϧ΢ΣΞ
    ΠϯϑϥετϥΫνϟʔ
    ϑϧελοΫΤϯδχΞ
    

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21. Ϣʔβʔମݧ
    ࣄۀ෼ੳɺഎܠཧղɺ౷ܭ෼ੳɺ৺ཧֶɺ.71
    
    J04 "OESPJE 8FCϑϩϯτΤϯυ
    σβΠϯɺ6*ɺ4XJGU +BWB )5.- $44 +BWB4DSJQU
    
    αʔόαΠυΞϓϦέʔγϣϯ
    3BJMT "1*ઃܭ NJDSPTFSWJDFT ଌఆɺ֤छϏδωεϩδοΫ
    
    ϛυϧ΢ΣΞ
    .Z42- &MBTUJD4FBSDI 3FEJT 3FETIJGU OHJOY WBSOJTI
    
    ΠϯϑϥετϥΫνϟʔ
    ωοτϫʔΫ Ծ૝ίϯςφ ύϑΥʔϚϯε Մ༻ੑ ػີੑ
    
    ϑϧελοΫΤϯδχΞ
    

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22. Ϣʔβʔମݧ
    ࣄۀ෼ੳɺഎܠཧղɺ౷ܭ෼ੳɺ৺ཧ
    ֶɺ.71
    
    J04 "OESPJE 8FCϑϩϯτΤϯυ
    σβΠϯɺ6*ɺ4XJGU +BWB )5.-
    $44 +BWB4DSJQU
    
    αʔόαΠυΞϓϦέʔγϣϯ
    3BJMT "1*ઃܭ NJDSPTFSWJDFT ଌఆ
    ࣮૷ɺ֤छϏδωεϩδοΫ
    
    ϛυϧ΢ΣΞ
    .Z42- &MBTUJD4FBSDI 3FEJT
    3FETIJGU OHJOY WBSOJTI
    
    ΠϯϑϥετϥΫνϟʔ
    ωοτϫʔΫ Ծ૝ίϯςφ ύϑΥʔ
    Ϛϯε Մ༻ੑ ػີੑ
    
    wϓϩμΫτϚωδϝϯτ
    wϓϩδΣΫτϚωδϝϯτ
    wνʔϜϏϧσΟϯά
    w։ൃϓϩηε
    w඼࣭؅ཧ
    wςετख๏
    wϦʔμʔγοϓ
    wӳޠ
    wྉཧ
    ͞ΒʹϝλͳεΩϧ΋ʜ
    

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23. ϢʔβϑΝʔετͷͨΊʹ
    ඞཁͳٕज़͸ʁ
    

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24. Ծઆ
    ࣮ߦ
    ݕূ
    

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25. Ծઆ
    ࣮ߦ
    ݕূ
    ͜ͷػೳʹ
    Ձ஋͕
    ͋Γͦ͏ͩ
    

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26. Ծઆ
    ࣮ߦ
    ݕূ
    ͬ͘͞ͱ
    ࣮૷&
    σϓϩΠ
    

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27. Ծઆ
    ࣮ߦ
    ݕূ
    ݁Ռ
    Ͳ͏ͳͬͨʁ
    

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28. Ծઆ
    ࣮ߦ
    ݕূ
    ૉૣ͘Կ౓΋ݕূ͢Δ͜ͱͰ
    Ձ஋͕Կ͔Λֶश͍ͯ͘͠
    

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29. Ծઆ
    ࣮ߦ
    ݕূ
    Ұ෦ͷ
    Ϣʔβʹ
    ࢼ͍ͨ͠
    ΋͠
    όάͬͯ΋
    Өڹͳ͠
    

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31. Ծઆ
    ࣮ߦ
    ݕূ
    ΋ͬͱૉૣ͘
    ਺஋ݕূ
    ͍ͨ͠
    

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32. ҰߦίʔυΛૠೖ͢Δ͚ͩͰ
    ϝτϦΫε͕ଌΕΔܭଌπʔϧ
    Hakari
    

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33. Ծઆ
    ࣮ߦ
    ݕূ
    ػೳ૿Ͱ
    ςετ଎౓͕…
    

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34. ςετ
    ສҎ্΋ͷ
    ࣌ؒ
    

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36. ෼ࢄฒྻ؀ڥͰςετΛߴ଎Խ
    1࣌ؒ -> 7෼
    AWS ͷεϙοτΠϯελϯεར༻
    Ͱ͖ΔݶΓ҆Ձʹ
    

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37. Ծઆ
    ࣮ߦ
    ݕূ
    ͜ͷػೳʹ
    Ձ஋͕
    ͋Γͦ͏ͩ
    (ΞϓϦͳͷͰ)
    ͬ͘͞ͱ
    ϦϦʔε
    Ͱ͖ͳ͍…
    

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41. Ծઆ
    ࣮ߦ
    ݕূ
    ͜ͷػೳʹ
    Ձ஋͕
    ͋Γͦ͏ͩ
    ϦϦʔε
    ͠ͳ͘ͱ΋
    ૣ͍αΠΫϧΛ
    Ͳ͏ճ͔͢
    

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42. Ծઆ
    ࣮ߦ
    ݕূ
    ͜ͷػೳʹ
    Ձ஋͕
    ͋Γͦ͏ͩ
    ϦϦʔε
    ͠ͳ͘ͱ΋
    ૣ͍αΠΫϧΛ
    Ͳ͏ճ͔͢
    ϞόΠϧΞϓϦʹ
    దͨ͠։ൃΛߟ͑
    ద༻͍ͯ͘͠
    มԽΛड͚ೖΕ
    ͦͷͱ͖ʹٕ͋ͬͨज़ɾ։ൃΛ
    ߦ͍ͬͯ͘
    

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43. Ծઆ
    ࣮ߦ
    ݕূ
    Ծઆ
    ࣮ߦ
    ݕূ
    Ծઆ
    ࣮ߦ
    ݕূ
    Ծઆ
    ࣮ߦ
    ݕূ
    Ծઆ
    ࣮ߦ
    ݕূ
    Ծઆ
    ࣮ߦ
    ݕূ
    νʔϜA νʔϜB αʔϏεA
    αʔϏεB αʔϏεC αʔϏεD
    

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44. Ծઆ
    ࣮ߦ
    ݕূ
    Ծઆ
    ࣮ߦ
    ݕূ
    Ծઆ
    ࣮ߦ
    ݕূ
    Ծઆ
    ࣮ߦ
    ݕূ
    Ծઆ
    ࣮ߦ
    ݕূ
    Ծઆ
    ࣮ߦ
    ݕূ
    νʔϜA νʔϜB αʔϏεA
    αʔϏεB αʔϏεC αʔϏεD
    ϚΠΫϩαʔϏεͷద༻
    

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45. Ծઆ
    ࣮ߦ
    ݕূ
    Ծઆ
    ࣮ߦ
    ݕূ
    Ծઆ
    ࣮ߦ
    ݕূ
    Ծઆ
    ࣮ߦ
    ݕূ
    Ծઆ
    ࣮ߦ
    ݕূ
    Ծઆ
    ࣮ߦ
    ݕূ
    νʔϜA νʔϜB αʔϏεA
    αʔϏεB αʔϏεC αʔϏεD
    ϚΠΫϩαʔϏε
    “ίϯ΢ΣΠͷ๏ଇ”
    γεςϜΛઃܭ͢Δ૊৫͸ɺ
    ͦͷߏ଄Λͦͬ͘Γ·Ͷͨߏ଄ͷ
    ઃܭΛੜΈग़͢
    

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46. Ϣʔβʔମݧ
    ࣄۀ෼ੳɺഎܠཧղɺ౷ܭ෼ੳɺ৺ཧ
    ֶɺ.71
    
    J04 "OESPJE 8FCϑϩϯτΤϯυ
    σβΠϯɺ6*ɺ4XJGU +BWB )5.-
    $44 +BWB4DSJQU
    
    αʔόαΠυΞϓϦέʔγϣϯ
    3BJMT "1*ઃܭ NJDSPTFSWJDFT ଌఆ࣮
    ૷ɺ֤छϏδωεϩδοΫ
    
    ϛυϧ΢ΣΞ
    .Z42- &MBTUJD4FBSDI 3FEJT
    3FETIJGU OHJOY WBSOJTI
    
    ΠϯϑϥετϥΫνϟʔ
    ωοτϫʔΫ Ծ૝ίϯςφ ύϑΥʔ
    Ϛϯε Մ༻ੑ ػີੑ
    
    w ϓϩμΫτϚωδϝϯτ
    w ϓϩδΣΫτϚωδϝϯτ
    w νʔϜϏϧσΟϯά
    w ։ൃϓϩηε
    w ඼࣭؅ཧ
    w ςετख๏
    w Ϧʔμʔγοϓ
    w ӳޠ
    Ծઆ
    ࣮ߦ
    ݕূ
    ඞཁͳٕज़͸ʁ
    

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47. Ϣʔβʔମݧ
    ࣄۀ෼ੳɺഎܠཧղɺ౷ܭ෼ੳɺ৺ཧ
    ֶɺ.71
    
    J04 "OESPJE 8FCϑϩϯτΤϯυ
    σβΠϯɺ6*ɺ4XJGU +BWB )5.-
    $44 +BWB4DSJQU
    
    αʔόαΠυΞϓϦέʔγϣϯ
    3BJMT "1*ઃܭ NJDSPTFSWJDFT ଌఆ࣮
    ૷ɺ֤छϏδωεϩδοΫ
    
    ϛυϧ΢ΣΞ
    .Z42- &MBTUJD4FBSDI 3FEJT
    3FETIJGU OHJOY WBSOJTI
    
    ΠϯϑϥετϥΫνϟʔ
    ωοτϫʔΫ Ծ૝ίϯςφ ύϑΥʔ
    Ϛϯε Մ༻ੑ ػີੑ
    
    w ϓϩμΫτϚωδϝϯτ
    w ϓϩδΣΫτϚωδϝϯτ
    w νʔϜϏϧσΟϯά
    w ։ൃϓϩηε
    w ඼࣭؅ཧ
    w ςετख๏
    w Ϧʔμʔγοϓ
    w ӳޠ
    Ծઆ
    ࣮ߦ
    ݕূ
    ✓ ϢʔβՁ஋Λఏڙ͢ΔͨΊʹ
    Կ͕ඞཁ͔Λߟ͑
    ٕज़Λ׆͔͢
    ✓ٕज़ΛڧΈʹ࣋ͬͯɺԿ͕ඞཁ͔Λ
    ߟ࣮͑ߦ͢Δ
    

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48. ϢʔβϑΝʔετͷͨΊ
    ͷٕज़
    

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49. ϢʔβϑΝʔετͷͨΊ
    ͷ૊৫
    

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50. ૊৫ͷܗ
    • ू໿ܕ (ΤϯδχΞ͚ͩͷ෦ॺ)
    • ٕज़஌ݟͷڞ༗ / ࠷దͳࢿݯ഑෼ / શମ࠷దԽ
    • ෼ࢄܕ(༷ʑͳ෦ॺʹΤϯδχΞ͕഑ଐ)
    • ʮνʔϜʯͷϏδϣϯڞ༗ɾϢʔβ / ࣄۀཧղ
    / ෦෼࠷దԽ
    

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51. ࠓͷΫοΫύου
    • ϚτϦοΫεܕ
    • ԣ۲ͷٕज़෦ɾΠϯϑϥ෦
    • શମ࠷ద͕ॏཁͳ࢓ࣄ
    • ج൫੔උ(ͲͷνʔϜͰ΋ར༻͢Δٕज़)
    • Πϯϑϥ(҆৺Ͱམͪͳ͍αʔϏεΛఏڙ)
    • ॎ۲ͷ֤෦ࣨɾνʔϜ
    • ʮूதʯʮαʔϏε΍ࣄۀͷഎܠڞ༗ʯ͕ॏཁ
    • ूதͯ͠ܧଓతͳՁ஋Λ࡞Δ
    

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52. ৘ใڞ༗
    

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53. ର໘ͱඇର໘
    wର໘Ͱͷڞ༗
    ‣ ϓϩμΫτฤ੒ձɾٕज़Ϧʔμʔձɾ
    σβΠφʔձ
    wඇର໘Ͱͷڞ༗
    ‣ (SPVQBE (JU)VC&OUFSQSJTF
    

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55. Groupad
    Blog + Wiki
    

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60. ৘ใͱίϛχϡέʔγϣϯ
    wղΓ΍͘͢৘ใΛ఻͑Δʹ͸
    ‣ ୭ʹԿΛͲ͏఻͑Δ͔Λҙࣝ
    ‣ ೔ৗతʹߦ͏͔Βͦ͜ɺϢʔβʹ΋
    ղΓ΍͘͢఻͑Δ͜ͱ͕Մೳ
    wͦͷͨΊͷ೔ʑͷ৘ใൃ৴
    

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62. ҰਓҰਓͷ੒௕
    

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63. Ծઆ
    ࣮ߦ
    ݕূ
    

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64. ઃܭ
    ࣮૷
    ϑΟʔυ
    όοΫ
    

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65. ։ൃΛ௨ͯ͠ʜ
    w()&Λ௨ͨ͠ίʔυϨϏϡʔ
    ‣ ઃܭɾαʔϏεʹ͍ͭͯͷٞ࿦
    wʮͰ͖Δਓʯ͔ΒͷϑΟʔυόοΫ
    ‣ ৄ͍͠ਓ͕ҰਓډΔͱɺ͍͢͝଎౓Ͱ఻ൖ
    ͍ͯ͘͠
    ‣ ͳͥʁ͕͖ͬ͢Γͱཧղ
    

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67. wଞͷ૊৫ɾ։ൃΛܦݧ͢Δ
    w ࣗ෼ͷεΩϧΛ͞Βʹ׆͔͢
    w ஌Βͳ͍ࢹ఺ͷΠϯϓοτ
    ༷ʑͳࢹ఺ΛಘΔ
    

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68. ࣗൃతͳ૊৫վળ
    

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69. $PPLQBE-PVOHF
    wఆظ։࠵ͷɺΩονϯͰͷྉཧ
    ҿΈΠϕϯτ
    wίϛϡχέʔγϣϯͷ׆ੑԽ
    wࣗओతʹاըˍ։࠵
    http://techlife.cookpad.com/entry/2015/06/08/122954
    

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71. ΤϯδχΞ΋ओମతʹ
    ૊৫վળʹؔΘΔ
    wධՁ੍౓΋ηοτͰ
    ‣ ͪΌΜͱධՁ͞ΕΔจԽ
    㾎ߦಈධՁ
    㾎ࣾ಺֎ʹӨڹΛ༩͍͑ͯΔ͔
    

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72. ϢʔβͷͨΊʹ
    ٕज़ΛͲ͏׆͔͔͢
    wϢʔβϑΝʔετͷͨΊͷٕज़
    wϢʔβϑΝʔετͷͨΊͷ૊৫
    

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73. ϢʔβͷͨΊʹ
    ٕज़ΛͲ͏׆͔͔͢
    wݸʑͷཁૉ͸ʮ౰ͨΓલʯͳࣄ
    wʮ౰ͨΓલʯͷࣄΛʮ౰ͨΓલʯ
    ʹͰ͖ଓ͚Δ͜ͱ͕େ੾
    

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