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Things I've learned from User Friendly 2013.
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Hongru Hou
December 05, 2013
Design
3
140
Things I've learned from User Friendly 2013.
Hongru Hou
December 05, 2013
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Transcript
# Things I’ve learned from User Friendly 2013 Hongru Hou
· 2013.12.5 · @Baidu
–Josh Clark “The best touch interface is sometimes no touch
at all.”
What does no touch mean? photo from www.the-mommyhood-chronicles.com
Reduce tapping times & touching time. ! ! !
video from questvisual.com/us/
Reduce tapping times & touching time. ! Needn’t touch screen.
!
video from www.tabledrum.com
Reduce tapping times & touching time. ! Needn’t touch screen.
! Needn’t touch devices.
Design and develop on top of sensors help us make
the technology more human and more natural. photo from Google
Besides utilizing built-in sensors, we can custom new sensors as
well.
photo from Google Turn dumb devices into smart ones.
Turn non-electronic tools into electronic ones. photo from www.fiftythree.com/pencil
photo from squareup.com Turn offline services into online ones.
video from www.sifteo.com
video from vimeo.com/41363473
Everything can be connected will be connected. photo from facebook.com
#1 Embrace Sensors photo from dragoninnovation.com
photo from tessel.io
photo from dev.w3.org/csswg/mediaqueries4/#mf-environment
–Jason Huang “More believe a successful innovation should not be
channel isolated, but strongly connected.”
Why multi-channel matters? photo from Google
Every profession is selling experience.
Vincent van Gogh Not a painter, but an experience designer
photo from Google
None
Wolfgang Amadeus Mozart Not a composer, but an experience designer.
photo from Google
Ang Lee Not a film director, but an experience designer.
photo from Google
None
All these feelings and emotion form the brand.
UI/UX Product Service Business Design hierarchy
Multi-channel experience
None
None
None
CEO Not Chief Executive Officer, but Chief Experience Officer
#2 Remember Multi-channel
–Daniel Szuc “Borders exist in our work culture, and created
a artificial way we communicate.”
What's the real problem?
What's the real problem?
We don’t know each other well.
photo from wikipedia.com
1. Have a big voice. 2. Know the direct of
the company. 3. Communicate with others in their language.
We are in the people business, spend time to understand
people. photo from Google
#3 Be Holistic photo from transformationstreatment.com
–William Gibson “The future is already here —it’s just not
evenly distributed.”
photo from 37signals.com/remote/
Everything will be personalized. All businesses will be online. &
We use telephone to broadcast concerts. We use TV to
listen radios. We use Internet to read papers.
Your API is your application. Technology only changes the temporary
container. &
None
# Thank you all. Hongru Hou · 2013.12.5 · @Baidu