Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Things I've learned from User Friendly 2013.
Search
Hongru Hou
December 05, 2013
Design
3
150
Things I've learned from User Friendly 2013.
Hongru Hou
December 05, 2013
Tweet
Share
More Decks by Hongru Hou
See All by Hongru Hou
Introduction to Baidu Map Web App Front-end Style Guide
houhr
0
270
Responsive Web Design & Workflow
houhr
2
250
Other Decks in Design
See All in Design
Portfolio 齋藤明敏 Hiroyuki Saito_守秘義務あり
crearedesign
0
280
“ブロック”で作る、WordPress制作フロー変革のすすめ
koots2021
4
1.9k
decksh object reference
ajstarks
2
1.3k
Spectrum Tokyo_ デザイナーが事業責任者になってみた
shin_2
0
130
【30人中30人が3ヶ月平均180万収入アップ】マズロー安達の弟子、成功事例集
maslow_akkun
0
290
#Dubois Challenge 2025: Economics
ajstarks
1
170
SAMSUL KAMAR ABDUL RAHMAN
samsulrahman32
0
160
Memory Man v3 (WIP)
storybychad
PRO
0
2.5k
生成AIを活用した組み込みSW設計書検索システム開発
licux
7
1.4k
デフォルトの16:9(960*540px)のケース / Google Slide Size Test
arthur1
0
3.3k
A Platform Connecting Brand Philosophy and Assets: "LY Corporation Design Hub"
lycorptech_jp
PRO
0
400
AI時代に、僕たちデザイナーはどう歩むか
kazuhirokimura
0
370
Featured
See All Featured
The Illustrated Children's Guide to Kubernetes
chrisshort
48
50k
Done Done
chrislema
185
16k
Bootstrapping a Software Product
garrettdimon
PRO
307
110k
RailsConf & Balkan Ruby 2019: The Past, Present, and Future of Rails at GitHub
eileencodes
139
34k
Into the Great Unknown - MozCon
thekraken
40
2k
Six Lessons from altMBA
skipperchong
28
4k
ReactJS: Keep Simple. Everything can be a component!
pedronauck
667
120k
What's in a price? How to price your products and services
michaelherold
246
12k
Raft: Consensus for Rubyists
vanstee
140
7.1k
実際に使うSQLの書き方 徹底解説 / pgcon21j-tutorial
soudai
PRO
187
54k
Put a Button on it: Removing Barriers to Going Fast.
kastner
60
4k
Optimizing for Happiness
mojombo
379
70k
Transcript
# Things I’ve learned from User Friendly 2013 Hongru Hou
· 2013.12.5 · @Baidu
–Josh Clark “The best touch interface is sometimes no touch
at all.”
What does no touch mean? photo from www.the-mommyhood-chronicles.com
Reduce tapping times & touching time. ! ! !
video from questvisual.com/us/
Reduce tapping times & touching time. ! Needn’t touch screen.
!
video from www.tabledrum.com
Reduce tapping times & touching time. ! Needn’t touch screen.
! Needn’t touch devices.
Design and develop on top of sensors help us make
the technology more human and more natural. photo from Google
Besides utilizing built-in sensors, we can custom new sensors as
well.
photo from Google Turn dumb devices into smart ones.
Turn non-electronic tools into electronic ones. photo from www.fiftythree.com/pencil
photo from squareup.com Turn offline services into online ones.
video from www.sifteo.com
video from vimeo.com/41363473
Everything can be connected will be connected. photo from facebook.com
#1 Embrace Sensors photo from dragoninnovation.com
photo from tessel.io
photo from dev.w3.org/csswg/mediaqueries4/#mf-environment
–Jason Huang “More believe a successful innovation should not be
channel isolated, but strongly connected.”
Why multi-channel matters? photo from Google
Every profession is selling experience.
Vincent van Gogh Not a painter, but an experience designer
photo from Google
None
Wolfgang Amadeus Mozart Not a composer, but an experience designer.
photo from Google
Ang Lee Not a film director, but an experience designer.
photo from Google
None
All these feelings and emotion form the brand.
UI/UX Product Service Business Design hierarchy
Multi-channel experience
None
None
None
CEO Not Chief Executive Officer, but Chief Experience Officer
#2 Remember Multi-channel
–Daniel Szuc “Borders exist in our work culture, and created
a artificial way we communicate.”
What's the real problem?
What's the real problem?
We don’t know each other well.
photo from wikipedia.com
1. Have a big voice. 2. Know the direct of
the company. 3. Communicate with others in their language.
We are in the people business, spend time to understand
people. photo from Google
#3 Be Holistic photo from transformationstreatment.com
–William Gibson “The future is already here —it’s just not
evenly distributed.”
photo from 37signals.com/remote/
Everything will be personalized. All businesses will be online. &
We use telephone to broadcast concerts. We use TV to
listen radios. We use Internet to read papers.
Your API is your application. Technology only changes the temporary
container. &
None
# Thank you all. Hongru Hou · 2013.12.5 · @Baidu