Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Things I've learned from User Friendly 2013.
Search
Sponsored
·
Your Podcast. Everywhere. Effortlessly.
Share. Educate. Inspire. Entertain. You do you. We'll handle the rest.
→
Hongru Hou
December 05, 2013
Design
160
3
Share
Embed
Copy iframe code
Copy JS code
Copy link
Start on current slide
Things I've learned from User Friendly 2013.
Hongru Hou
December 05, 2013
More Decks by Hongru Hou
See All by Hongru Hou
Introduction to Baidu Map Web App Front-end Style Guide
houhr
0
270
Responsive Web Design & Workflow
houhr
2
260
Other Decks in Design
See All in Design
富山デザイン勉強会_デザイン思考.pdf
keita_yoshikawa
2
120
ISO 9241-171:2025っていうのがあってな
shosira
1
250
kintone開発におけるライターの役割の変化〜AI活用を添えて〜 / Changes in the Role of Writers in Kintone Development
keroyama
0
180
Warner Bros. Discovery 2025 Box Office Booklet
samb1rd
0
120
図面資産×AI 眠れる資産を起こす挑戦
aonomasahiro
0
220
【CEDEC2026】アートとゲームデザインをつなぐVFX設計『GRANBLUE FANTASY: Relink - Endless Ragnarok』における表現と可読性の両立
cygames
PRO
1
1.1k
【CEDEC2026】『Shadowverse: Worlds Beyond』続編開発におけるUIデザイン・アニメーション演出の「超進化」 ~継承と挑戦を両立するデザイン手法~
cygames
PRO
3
5k
凡庸を落とすハーネス
hiromimaeo
2
800
エンジニアがAI活用してスライドデザインできる世界が来たよ!
kaikou
1
420
Rethinking IFUs: What Board Game Rulebooks Contribute to IFU Usability
deadlinepoet
0
350
改正JISを見据えた、企業のアクセシビリティ対応ロードマップ
securecat
1
430
Frontier
rwang05
0
200
Featured
See All Featured
Creating an realtime collaboration tool: Agile Flush - .NET Oxford
marcduiker
35
2.6k
The Psychology of Web Performance [Beyond Tellerrand 2023]
tammyeverts
49
3.5k
The Art of Delivering Value - GDevCon NA Keynote
reverentgeek
16
2.1k
Music & Morning Musume
bryan
47
7.3k
Optimising Largest Contentful Paint
csswizardry
37
3.9k
The Mindset for Success: Future Career Progression
greggifford
PRO
0
480
Dominate Local Search Results - an insider guide to GBP, reviews, and Local SEO
greggifford
PRO
0
310
Practical Tips for Bootstrapping Information Extraction Pipelines
honnibal
25
2k
Performance Is Good for Brains [We Love Speed 2024]
tammyeverts
12
1.8k
Accessibility Awareness
sabderemane
1
180
The MySQL Ecosystem @ GitHub 2015
samlambert
251
13k
Kristin Tynski - Automating Marketing Tasks With AI
techseoconnect
PRO
0
480
Transcript
# Things I’ve learned from User Friendly 2013 Hongru Hou
· 2013.12.5 · @Baidu
–Josh Clark “The best touch interface is sometimes no touch
at all.”
What does no touch mean? photo from www.the-mommyhood-chronicles.com
Reduce tapping times & touching time. ! ! !
video from questvisual.com/us/
Reduce tapping times & touching time. ! Needn’t touch screen.
!
video from www.tabledrum.com
Reduce tapping times & touching time. ! Needn’t touch screen.
! Needn’t touch devices.
Design and develop on top of sensors help us make
the technology more human and more natural. photo from Google
Besides utilizing built-in sensors, we can custom new sensors as
well.
photo from Google Turn dumb devices into smart ones.
Turn non-electronic tools into electronic ones. photo from www.fiftythree.com/pencil
photo from squareup.com Turn offline services into online ones.
video from www.sifteo.com
video from vimeo.com/41363473
Everything can be connected will be connected. photo from facebook.com
#1 Embrace Sensors photo from dragoninnovation.com
photo from tessel.io
photo from dev.w3.org/csswg/mediaqueries4/#mf-environment
–Jason Huang “More believe a successful innovation should not be
channel isolated, but strongly connected.”
Why multi-channel matters? photo from Google
Every profession is selling experience.
Vincent van Gogh Not a painter, but an experience designer
photo from Google
None
Wolfgang Amadeus Mozart Not a composer, but an experience designer.
photo from Google
Ang Lee Not a film director, but an experience designer.
photo from Google
None
All these feelings and emotion form the brand.
UI/UX Product Service Business Design hierarchy
Multi-channel experience
None
None
None
CEO Not Chief Executive Officer, but Chief Experience Officer
#2 Remember Multi-channel
–Daniel Szuc “Borders exist in our work culture, and created
a artificial way we communicate.”
What's the real problem?
What's the real problem?
We don’t know each other well.
photo from wikipedia.com
1. Have a big voice. 2. Know the direct of
the company. 3. Communicate with others in their language.
We are in the people business, spend time to understand
people. photo from Google
#3 Be Holistic photo from transformationstreatment.com
–William Gibson “The future is already here —it’s just not
evenly distributed.”
photo from 37signals.com/remote/
Everything will be personalized. All businesses will be online. &
We use telephone to broadcast concerts. We use TV to
listen radios. We use Internet to read papers.
Your API is your application. Technology only changes the temporary
container. &
None
# Thank you all. Hongru Hou · 2013.12.5 · @Baidu