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Getting Yourself Online

Heidi Sergel
September 21, 2012

Getting Yourself Online

Want to create a web presence for yourself but aren't sure where to get started? This session will walk you through all the basic steps you'll need to get your shiny new website up and running. Learn how to plan ahead, register your domain name, update your website's content, and more.

Presented at the Greater Albuquerque Association of REALTORS® Technology Camp; September 21, 2012.

Heidi Sergel

September 21, 2012
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  1. Getting Yourself
    ONLINE
    A Guide t Starting You Own Website
    Image Source: http://www.flickr.com/photos/lselibrary/4028604399/

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  2. About the Presenter
    Heidi Sergel
    • Web & Graphic Designer,
    Greater Albuquerque Association of REALTORS®
    • Associates Degree in Web Technology
    • Has worked on sites like IDEO, CliffBar, REDW

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  3. Ste 1
    Plan Ahead
    Image Source: http://www.flickr.com/photos/lselibrary/3926513542/

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  4. • What is the purpose of your site?
    • Are you going to build it, or are you going to
    hire help?
    • How does this website work in to your
    existing marketing plan?
    Questions to ask

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  5. • Does the site need to be optimized for
    mobile?
    • Who is going to update the website?
    • What assets do you need?
    - Photos, video, IDX, logo, etc.
    Questions to ask

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  6. • Brainstorm keywords
    • Easy to remember?
    • Unique?
    • Easy to type?
    - Could you give the URL over the
    phone without too much confusion?
    • Avoid Trends
    (example: ‘z’ instead of ‘s’)
    • Is it available?
    - ajaxwhois.com
    - instantdomainsearch.com
    • Come up with multiple
    ideas just in case it is
    already taken
    Choosing a Domain Name

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  7. • Displays an MLS home search on your website
    • Users can search Active MLS listings
    • Free and paid options available
    - Framing (Free)
    - RETS (One-time set-up fee)
    - FTP (One-time set-up fee, $100 per year)
    Using IDX
    IDX = Internet Data Exchange

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  8. gaar.com/idx
    • General info
    • IDX Agreement
    • List of Vendors
    IDX Information

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  9. Ste 2
    Find a Host
    Image Source: http://www.flickr.com/photos/usnationalarchives/3679283768/

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  10. Things to Consider
    • Budget
    • Technical
    Requirements
    (PHP, MYSQL, etc.)
    • Space
    • Domain name
    • E-mail address?
    ([email protected])
    • Support
    • Add-ons
    • Reviews

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  11. DreamHost
    http://dreamhost.com
    Bluehost
    http://bluehost.com
    HostGato
    http://hostgator.com
    Hosting Companies

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  12. Ste 2.2
    Find a Web Designer
    / Developer
    Image Source: http://www.flickr.com/photos/anmm_thecommons/7390131424/

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  13. If you think it’s expensive to
    hire a professional to do the
    job, wait until you hire an
    amateur.
    - Red Adair

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  14. Things to Consider
    • Budget
    (cheap ≠ better)
    • Location
    • Experience /
    Portfolio
    • References
    • Future support &
    maintenance
    • Areas of Expertise
    (IDX, SEO, etc.)
    • Can you
    communicate what
    you want?

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  15. Sortfoli
    http://sortfolio.com
    GAAR
    http://gaar.com/idx/vendors
    Fr lance Switch
    http://jobs.freelanceswitch.com
    Find a Web Designer/Developer

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  16. Ste 3
    “Hello World”
    Image Source: http://www.flickr.com/photos/usnationalarchives/3679283768/

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  17. Whether you have a static or dynamic site,
    you probably need a...
    CMS

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  18. Wordpre
    wordpress.org
    J mla
    joomla.org
    Squarespace
    squarespace.com
    Content Management Systems

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  19. Pros
    • Easy to setup
    • Lots to choose from
    • No need to code (in most
    cases)
    • Support available (varies)
    • Good starting point
    Cons
    • Not unique
    - If you found the template,
    someone else probably
    has too
    • Some require links in your
    footer
    • Most quality themes cost
    money
    Templates: Pros & Cons

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  20. Minimum skills you need
    • HTML (Structure/Content)
    • CSS (Style/Presentation)
    • Javascript/jQuery (Manipulate)
    Couldn’t hurt to learn
    • PHP (Logic/Dynamic)
    Build Your Own Template

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  21. Ste 4
    Promote
    Image Source: http://www.flickr.com/photos/nationaalarchief/3280639091/

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  22. • Social Networking (Twitter, Facebook, etc.)
    • Practice good SEO (Search Engine Optimization)
    • E-mail Marketing
    • Include on all your future flyers, business cards, etc.
    • Guest Blogging
    • Advertising (Both traditional and digital)
    - Pay-Per-Click (Google AdWords)
    Ideas for promoting

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  23. http://webmarketingtoday.com/articles/checklist/
    Promotional Checklist

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  24. Ste 5
    Maintain
    Image Source: http://www.flickr.com/photos/usnationalarchives/7495913806/
    (Repeat ∞)

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  25. “What does she mean
    by ‘Maintain?’”

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  26. 1. CONTENT
    Create a content strategy and/or make sure to visit your own
    site x amount of times per week/month/year

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  27. 2. COMMUNICATE
    Why have a website if you aren’t going to interact with visitors?
    Answer e-mails/contact forms in a timely matter.

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  28. 3. BACKUPS
    You need them. Talk to your host or web person.

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  29. Which leads me to...

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  30. 4. UPDATE
    Don’t let yourself become a cautionary tale.

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  31. Thank you.
    Question ?
    Image Source: http://www.flickr.com/photos/nationalarchives/3002426059/

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  32. http://speakerdeck.com/u/hsergel
    Download this presentation

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