Landscape Analysis

Ian, Chris, Cassidy, Kevin's email landscape analysis for d.compress CS377D, winter 2013

Transcript

1. Ian Chris Cassidy Kevin Parents whose kids have flown the coop NEED personal advice on managing their OVERWHELMING inbox BECAUSE email has shifted from convenience to necessity and they’ve lost their tech support
2. avoid with gamification provide ability and triggers Stress Model
3. Tutorials Real People Complex Tools Existing Technology “The Manual” YouTube Assistive
4. ★Presumes motivation and triggers ★Learning experience is self-guided ★Unclear who to trust ★No market differentiation ★Vocabulary and confidence are barriers to entry Trends ★You need to know what you’re looking for (and why) before you can find it
5. How might we... Politely and persuasively “knock on inboxes” with information parents didn’t know they needed? Custom tailor a non-intimidating, yet effective learning experience? Rethink the email interface to grow with a user’s own personality & confidence level?