SaaS アナリティクス ワークショップ #7 - コホート分析 Part 2 - 生存曲線

Transcript

1. 1
   EXPLORATORY
   SaaS ΞφϦςΟΫε ϫʔΫγϣοϓ #7
   ίϗʔτ෼ੳ Part 2 - ੜଘۂઢ
   

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2. EXPLORATORY
   

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3. 3
   ུྺ
   HP(Hewlett Packard)Ͱ100ਓΛ௒͑ΔӦۀνʔϜΛ཰͍ɺ
   eCommerceɺςϨηʔϧεɺϑΟʔϧυηʔϧεͳͲଟذʹΘͨΔϏ
   δωεͷϚωδϝϯτɺϓϥϯχϯάΛܦݧɻ
   ࣾ಺֎Ͱ஝ੵ͞Εͨ๲େͳσʔλΛ׆༻ͯ͠ϏδωεΛ੒௕ͤ͞Δͨ
   Ίʹ͸σʔλαΠΤϯεʹཪଧͪ͞Εͨҙࢥܾఆ͕ॏཁͩͱ਎Λ࣋ͬ
   ͯ஌Δɻ
   ݱࡏ͸Exploratory, incͰϏδωε։ൃʹ౒ΊΔ͔ͨΘΒσʔλαΠΤ
   ϯεษڧձͳͲͷ৔Λ௨ͯ͠ɺص্ͷۭ࿦Ͱ͸ऴΘΒͳ͍ຊ౰ͷҙຯ
   Ͱ׆༻Ͱ͖ΔσʔλαΠΤϯεͷීٴʹऔΓ૊Ήɻ
   εϐʔΧʔ
   ଜཬ Ү࠸
   Business Development
   EXPLORATORY
   @Ikuyamm
   

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4. Vision
   ͢΂ͯͷਓ͕σʔλΛ࢖ͬͯ
   ΑΓΑ͍ҙࢥܾఆΛ͢Δ
   4
   

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5. 5
   Mission
   σʔλαΠΤϯεͷຽओԽ
   

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6. 6
   ୈ̏ͷ೾
   σʔλαΠΤϯεɺAIɺػցֶश͸౷ܭֶऀɺ։ൃऀͷͨΊ͚ͩͷ΋ͷͰ͸͋Γ·ͤΜɻ
   σʔλʹڵຯͷ͋ΔਓͳΒ୭΋͕ੈքͰ࠷ઌ୺ͷΞϧΰϦζϜΛ࢖ͬͯ
   ϏδωεσʔλΛ؆୯ʹ෼ੳͰ͖Δ΂͖Ͱ͢ɻ
   Exploratory͕ͦ͏ͨ͠ੈքΛՄೳʹ͠·͢ɻ
   

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7. 7
   ୈ1ͷ೾ ୈ̎ͷ೾ ୈ̏ͷ೾
   ϓϥΠϕʔτ(ߴ͍/ݹ͍) Φʔϓϯɾιʔε(ແྉ/࠷ઌ୺)
   UI & ϓϩάϥϛϯά ϓϩάϥϛϯά
   2016
   2000
   1976
   ϚωλΠθʔγϣϯ ίϞσΟςΟԽ ຽओԽ
   ౷ܭֶऀ σʔλαΠΤϯςΟετ
   Exploratory
   ΞϧΰϦζϜ
   Ϣʔβʔɾ
   ମݧ
   πʔϧ
   Φʔϓϯɾιʔε(ແྉ/࠷ઌ୺)
   UI & ࣗಈԽ
   ϏδωεɾϢʔβʔ
   ςʔϚ
   σʔλαΠΤϯεͷຽओԽ
   

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8. 8
   ࣭໰ ఻͑Δ
   σʔλΞΫηε
   σʔλ
   ϥϯάϦϯά
   ՄࢹԽ
   ΞφϦςΟΫε
   ౷ܭ/ػցֶश
   σʔλαΠΤϯεɾϫʔΫϑϩʔ
   

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9. 9
   ࣭໰
   ExploratoryɹϞμϯˍγϯϓϧ UI
   ఻͑Δ
   σʔλΞΫηε
   σʔλ
   ϥϯάϦϯά
   ՄࢹԽ
   ΞφϦςΟΫε
   ౷ܭ/ػցֶश
   

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10. 10
    EXPLORATORY
    SaaS ΞφϦςΟΫε ϫʔΫγϣοϓ #7
    ίϗʔτ෼ੳ Part 2 - ੜଘۂઢ
    

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11. 11
    • ୈ1ճɿ SaaSͷ࠷ॏཁKPI ͱͦͷՄࢹԽ Part 1
    • ୈ2ճɿ SaaSͷ࠷ॏཁKPI ͱͦͷՄࢹԽ Part 2
    • ୈ3ճɿ Τϯήʔδϝϯτ Part 1 - DAU/MAU
    • ୈ4ճɿΤϯήʔδϝϯτ Part 2 - ύϫʔϢʔβʔɾΧʔϒ
    • ୈ5ճɿ Τϯήʔδϝϯτ Part 3 -RFV෼ੳ
    • ୈ6ճɿίϗʔτ෼ੳ Part 1 - ϨΠϠʔέʔΩɾνϟʔτ
    • ୈ7ճɿ ίϗʔτ෼ੳ Part 2 - ੜଘۂઢ
    • ୈ8ճɿCLVʢސ٬ੜ֔Ձ஋ʣͷܭࢉ
    • ୈ9ճɿ NPSͷܭࢉͱࣗ༝هड़ͷςΩετ෼ੳ
    SaaS ΞφϦςΟΫε
    

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12. 12
    ΞδΣϯμ
    • ϨΠϠʔέʔΩɾνϟʔτͷ໰୊
    • νϟʔϯ཰ͷ᠘
    • ੜଘۂઢͷՄࢹԽ
    • ίϗʔτ෼ੳ
    

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13. 13
    ΞδΣϯμ
    • ϨΠϠʔέʔΩɾνϟʔτͷ໰୊
    • νϟʔϯ཰ͷ᠘
    • ੜଘۂઢͷՄࢹԽ
    • ίϗʔτ෼ੳ
    

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14. 14
    SaaSͷجຊࢦඪɺMRRʢ݄ؒఆظऩӹʣ͕ॏཁͱ͍͏࿩Λͨ͠ɻ
    

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15. MRRΛޮ཰తʹ૿΍͍ͤͯΔ͔஌Γ͍ͨͷͰ͋Ε͹ɺސ٬Λར༻։࢝
    ݄ͷίϗʔτʢάϧʔϓʣʹ෼͚Ε͹ྑ͍ɻ
    15
    

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16. ίϗʔτ͝ͱͷτϨϯυΛ௥͍΍͘͢͢ΔͨΊʹ
    ϨΠϠʔέʔΩɾνϟʔτΛར༻ͨ͠ɻ
    16
    

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17. ϨΠϠʔέʔΩɾνϟʔτ͸ʮऩӹʯͷϦςϯγϣϯΛ௥͏ͷʹ͸༗
    ޮ͕ͩͬͨɺʮސ٬ʯͷϦςϯγϣϯʹ஫໨͍ͨ͜͠ͱ͕͋Δɻ
    17
    

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18. ͦ͏͍ͬͨͱ͖͸ɺूܭͷର৅Λʮऩӹʯ͔Βʮސ٬ͷ਺ʯʹม͑ͯ
    ͠·͑͹ྑ͍ɻ
    18
    

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19. 19
    ࣮ͨͩ͸͜͏͍ͬͨϨΠϠʔέʔΩɾνϟʔτ͚ͩͰɺ
    ސ٬ͷϦςϯγϣϯΛཧղ͠Α͏ͱ͢Δͱɺ
    ໰୊ʹ௚໘ͯ͠͠·͏ɻ
    

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20. 20
    ͦΕ͸ސ٬ͷੜ֔ͷதͰɺ
    ͲͷλΠϛϯάͰ࠷΋νϟʔϯ͕ൃੜ͢Δ͔͕
    ཧղͰ͖ͳ͍ͱ͍͏͜ͱɻ
    

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21. Y͕࣠ἧ͍ͬͯͳ͍ͷͰɺސ٬ͷੜ֔ͷதͰͲͷλΠϛϯάͰ࠷΋ଟ
    ͘ͷνϟʔϯ͕ൃੜ͢Δ͔͕෼͔Βͳ͍ɻ
    21
    

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22. 22
    ސ٬͕͍ͭ࠷΋νϟʔϯ͍ͯ͠Δ͔͸ɺߪಡΛ։͔࢝ͯ͠Βͷܦա࣌ؒ
    ͝ͱͷϦςϯγϣϯ཰ΛՄࢹԽ͢Ε͹ྑ͍ɻ
    1ϲ݄ 3ϲ݄ 5ϲ݄
    2ϲ݄ 4ϲ݄ ܦա࣌ؒ
    ߪಡΛ։͔࢝ͯ͠Β
    ͷϦςϯγϣϯ཰
    

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23. 35%
    23
    ސ٬͕ߪಡΛ։͔࢝ͯ͠ΒͷϦςϯγϣϯ཰Λܦա࣌ؒ͝ͱʹՄࢹԽ͢
    Δ͜ͱ͕Ͱ͖Ε͹ɺͲ͜Ͱଟ͘ͷސ٬͕νϟʔϯ͍ͯ͠Δ͔͕෼͔Δɻ
    1ϲ݄ 3ϲ݄ 5ϲ݄
    100%
    2ϲ݄ 4ϲ݄ ܦա࣌ؒ
    40%
    32%
    60%
    48%
    

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24. 24
    ଟ͘ͷސ٬͕νϟʔϯ͢ΔλΠϛϯά͕෼͔Ε͹ɺͦͷλΠϛϯάʹ߹
    Θͤͯސ٬Λॏ఺తʹαϙʔτ͢Δ͜ͱ͕ՄೳʹͳΔɻ
    1ϲ݄ 3ϲ݄ 5ϲ݄
    100%
    60%
    2ϲ݄ 4ϲ݄ ܦա࣌ؒ
    40%
    32%
    48%
    35%
    

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25. σʔλαΠΤϯεͷੈքͰ͸ɺ͜ͷΑ͏ͳܧଓظؒ͝ͱͷϦςϯγϣϯ཰
    ΛՄࢹԽͨ͠ۂઢΛੜଘۂઢͱݺͼɺϦςϯγϣϯ཰Λੜଘ཰ͱݺͿɻ
    25
    1ϲ݄ 3ϲ݄ 5ϲ݄
    60%
    2ϲ݄ 4ϲ݄ ܦա࣌ؒ
    40%
    32%
    48%
    100%
    35%
    

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26. 26
    ੜଘۂઢΛݟΔͱɺͲ͏͍ͬͨλΠϛϯάͰੜଘ཰͕
    Լ͕Δ͔Λ஌Δ͜ͱ͕Ͱ͖Δɻ
    ͔͠͠ɺͦΕ͕ʮྑ͍ʯͷ͔ʮѱ͍ʯͷ͔͕ɺ
    ෼͔Βͳ͍ɻ
    

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27. 27
    ސ٬Λίϗʔτʢάϧʔϓʣʹ෼͚ͯɺ
    ੜଘۂઢΛඳ͍ͯൺ΂Ε͹͍͍ɻ
    

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28. 28
    ྫ͑͹NetflixͷΑ͏ͳαʔϏεͰɺ
    ϞόΠϧϢʔβʔͱσεΫτοϓϢʔβʔͷ
    ੜଘۂઢΛඳ͘ɻ
    

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29. 29
    ίϗʔτ͝ͱʹੜଘۂઢΛඳ͘͜ͱͰɺϞόΠϧϢʔβʔͱɺσεΫ
    τοϓϢʔβʔͷൺֱ͕Ͱ͖ΔΑ͏ʹͳΔɻ
    1ϲ݄ 3ϲ݄ 5ϲ݄
    2ϲ݄ 4ϲ݄
    σεΫτοϓϢʔβʔͷ
    ίϗʔτ
    ϞόΠϧϢʔβʔͷ
    ίϗʔτ
    ܦա࣌ؒ
    

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30. 30
    ϞόΠϧϢʔβʔͷੜଘۂઢͷ܏͖ͷํσεΫτοϓϢʔβʔΑΓʮ؇΍͔ʯͳ
    ͷͰɺϞόΠϧϢʔβʔͷํ͕ੜଘ཰͕ߴ͍ͱݴ͑Δɻैͬͯɺੜଘۂઢͷ܏͖
    ͸؇΍͔ʹͳΔ΄Ͳʮྑ͍ʯͱ͍͑Δɻ
    1ϲ݄ 3ϲ݄ 5ϲ݄
    2ϲ݄ 4ϲ݄
    σεΫτοϓϢʔβʔͷ
    ίϗʔτ
    ϞόΠϧϢʔβʔͷ
    ίϗʔτ
    ܦա࣌ؒ
    

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31. 1ϲ݄ 3ϲ݄ 5ϲ݄
    2ϲ݄ 4ϲ݄
    31
    ϞόΠϧϢʔβʔͷੜଘۂઢͷ܏͖͕σεΫτοϓϢʔβʔʹൺ΂ͯʮྑ͍ʯ͜
    ͱ͔ΒɺϞόΠϧϢʔβʔ͸αʔϏεΛ௕ظؒར༻ͨ͘͠ͳΔΑ͏ͳɺମݧ͕
    Ͱ͖͍ͯΔͱ͍͏ԾઆΛཱͯΔ͜ͱ͕Ͱ͖Δɻ
    ܦա࣌ؒ
    σεΫτοϓϢʔβʔͷ
    ίϗʔτ
    ϞόΠϧϢʔβʔͷ
    ίϗʔτ
    

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32. ٯʹσεΫτοϓϢʔβʔͷੜଘۂઢͷ܏͖͕ϞόΠϧϢʔβʔʹൺ΂ͯʮѱ
    ͍ʯ͜ͱ͔ΒɺσεΫτοϓϢʔβʔͷମݧʹ໰୊͕͋ΔɺͱԾઆΛཱͯΔ͜
    ͱ΋Ͱ͖Δɻ
    1ϲ݄ 3ϲ݄ 5ϲ݄
    2ϲ݄ 4ϲ݄
    32
    ܦա࣌ؒ
    σεΫτοϓϢʔβʔͷ
    ίϗʔτ
    ϞόΠϧϢʔβʔͷ
    ίϗʔτ
    

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33. 1ϲ݄ 3ϲ݄ 5ϲ݄
    2ϲ݄ 4ϲ݄
    ͜ͷΑ͏ʹɺސ٬Λίϗʔτʹ෼͚ͯɺੜଘۂઢΛൺ΂Δ෼ੳΛ
    ίϗʔτ෼ੳͱݺͿɻ
    33
    ܦա࣌ؒ
    σεΫτοϓϢʔβʔͷ
    ίϗʔτ
    ϞόΠϧϢʔβʔͷ
    ίϗʔτ
    

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34. 34
    ίϗʔτ෼ੳΛ͢Δ͜ͱͰɺ
    ϦςϯγϣϯΛߴΊΔͨΊͷଧͪखΛ
    ߟ͑࢝ΊΔ͜ͱ͕Ͱ͖Δɻ
    

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35. ଞʹ΋Ͳͷ͙Β͍ͷސ٬͕νϟʔϯ͍ͯ͠Δ͔Λཧղ͢ΔͨΊʹɺ
    νϟʔϯ཰ΛϞχλʔ͢Δ͜ͱ΋͋Δɻ
    35
    

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36. 36
    ͨͩνϟʔϯ཰͚ͩΛϞχλʔ͍ͯ͠Δͱɺ
    νϟʔϯ཰͕ྑ͘ͳ͍ͬͯΔΑ͏ʹݟ͑Δͷʹɺ
    ࣮͸Ϗδωε͕ѱ͘ͳ͍ͬͯΔͱ͍͏͜ͱ͕ى͖͏Δɻ
    

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37. 37
    ΞδΣϯμ
    • ϨΠϠʔέʔΩɾνϟʔτͷ໰୊
    • νϟʔϯ཰ͷ᠘
    • ੜଘۂઢͷՄࢹԽ
    • ίϗʔτ෼ੳ
    

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38. 38
    νϟʔϯͷॏྗ
    

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39. 39
    νϟʔϯͷॏྗɿ
    • Ϗδωε͕ٸ੒௕͍ͯ͠Δͱνϟʔϯ཰͸ѱ͘ͳΔ
    ܏޲͕͋Δɻ
    • Ϗδωεͷ੒௕͕ಷԽ͍ͯ͠Δͱ͖ʹνϟʔϯ཰͸
    ྑ͘ͳΔ܏޲͕͋Δɻ
    

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40. 40
    νϟʔϯͷॏྗɿ
    • Ϗδωε͕ٸ੒௕͍ͯ͠Δͱνϟʔϯ཰͸ѱ͘ͳ
    Δ܏޲͕͋Δɻ
    • Ϗδωεͷ੒௕͕ಷԽ͍ͯ͠Δͱ͖ʹνϟʔϯ཰͸
    ྑ͘ͳΔ܏޲͕͋Δɻ
    

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41. ސ٬ͷαʔϏεར༻։࢝λΠϛϯά͔ΒͷϦςϯγϣϯ཰͸αʔϏε
    ͷར༻ظؒʹΑͬͯมΘΔɻ
    41
    1ϲ݄໨
    100%
    ܦա࣌ؒ
    40%
    32%
    60%
    48%
    2ϲ݄໨ 3ϲ݄໨ 4ϲ݄໨ 5ϲ݄໨
    35%
    

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42. Ұൠతʹར༻ظ͕ؒ୹͍ސ٬ͷલ݄͔Βνϟʔϯ཰͸ߴ͘ͳΓɺϦςϯ
    γϣϯ཰͸௿͘ͳΓ͕ͪͰ͋Δɻ
    42
    40%
    32%
    60%
    48%
    40%
    20%
    17%
    100%
    ܦա࣌ؒ
    35%
    1ϲ݄໨ 2ϲ݄໨ 3ϲ݄໨ 4ϲ݄໨ 5ϲ݄໨
    

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43. ٯʹར༻ظ͕ؒ௕͘ͳΔͱސ٬ͷνϟʔϯ཰͸௿͘ͳΓɺϦςϯγϣϯ
    ཰͸ߴ͘ͳΓ͕ͪͰ͋Δɻ
    43
    40%
    32%
    60%
    48%
    35%
    12%
    100%
    ܦա࣌ؒ
    9%
    1ϲ݄໨ 2ϲ݄໨ 3ϲ݄໨ 4ϲ݄໨ 5ϲ݄໨
    

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44. 44
    ٸ੒௕͍ͯ͠ΔαʔϏεͷ৔߹Λߟ͑ͯΈΔɻ
    

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45. 45
    ઌ݄ίϯόʔτͨ͠ސ٬͕શମʹ઎ΊΔׂ߹͕ߴ͍ɻ
    

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46. 46
    1ϲ݄໨ͷސ٬ͷνϟʔϯ཰͸40%ͳͷͰɺ͜ͷ৔߹ଟ͘ͷސ٬͕
    νϟʔϯ͢Δ͜ͱʹͳΔɻ
    40%
    40%
    

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47. ͜ͷΑ͏ʹٸ੒௕͍ͯ͠ΔϏδωεͷ৔߹ɺ࠷ۙͷސ٬ͷνϟʔϯ཰
    ͕શମͷνϟʔϯ཰ʹ༩͑ΔӨڹ͕େ͖͘ͳΔɻ
    47
    

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48. 48
    νϟʔϯͷॏྗɿ
    • Ϗδωε͕ٸ੒௕͍ͯ͠Δͱνϟʔϯ཰͸ѱ͘ͳΔ
    ܏޲͕͋Δɻ
    • Ϗδωεͷ੒௕͕ಷԽ͍ͯ͠Δͱ͖ʹνϟʔϯ཰
    ͸ྑ͘ͳΔ܏޲͕͋Δɻ
    

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49. 49
    ੒௕͕ಷԽ͍ͯ͠ΔαʔϏεͷ৔߹Λߟ͑ͯΈΔɻ
    

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50. 50
    ઌ݄ίϯόʔτͨ͠ސ٬͕શମʹ઎ΊΔׂ߹͸௿͍ɻ
    

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51. 1ϲ݄໨ͷސ٬ͷνϟʔϯ཰͸ઌఔͱมΘΒͣ40%͕ͩɺ੒௕͕ಷԽ
    ͍ͯͯ͠৽نސ٬͕গͳ͍ͷͰɺνϟʔϯ͢Δސ٬͸গͳ͍ɻ
    51
    40%
    40%
    

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52. ੒௕͕ಷԽ͍ͯ͠ΔϏδωεͷ৔߹ɺ࠷ۙͷސ٬ͷνϟʔϯ཰͕શମ
    ͷνϟʔϯ཰ʹ༩͑ΔӨڹ͸খ͘͞ͳΔɻ
    52
    

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53. Ϗδωε͕ٸ੒௕͍ͯ͠Δͱνϟʔϯ཰͸ѱ͘ͳΔ܏޲͕͋Γɺ
    ಷԽ͍ͯ͠Δͱ͖ʹνϟʔϯ཰͸ྑ͘ͳΔ܏޲ͱͳΔ͜ͱ͕͋Δɻ
    53
    Ϗδωε͕ٸܹʹ੒௕͍ͯͯ͠ɺνϟʔϯ
    ཰͕ߴ͍ɺ࠷ۙͷސ٬ͷׂ߹͕ߴ͍ͨΊશ
    ମͷνϟʔϯ཰͕ߴ͘ͳΔɻ
    Ϗδωεͷ੒௕͕ಷԽ͍ͯͯ͠ɺνϟʔϯ
    ཰͕௿͍ੲ͔Β͍Δސ٬ͷׂ߹͕ߴ͍ͨΊ
    શମͷνϟʔϯ཰͕௿͘ͳΔɻ
    

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54. 54
    ར༻ظ͕ؒҟͳΔϢʔβʔΛ·ͱΊͯ
    ฏۉతͳސ٬ͷνϟʔϯ཰Λ௥͍͔͚͍ͯΔͱ
    νϟʔϯ͕ྑ͘ͳ͍ͬͯΔ͕
    Ϗδωε͕ѱ͘ͳ͍ͬͯΔδϨϯϚ͕ى͖Δɻ
    ͜Ε͕νϟʔϯ཰ͷ᠘ͩɻ
    

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55. 55
    νϟʔϯ཰͕ྑ͘ͳ͍ͬͯΔ͔Ͳ͏͔Λ෼ੳ͢Δ࣌͸ɺ
    αʔϏεͷߪಡ։࢝࣌ظ͝ͱʹɺ
    ੜଘۂઢΛ෼ׂͯ͠ൺ΂Δͱྑ͍ɻ
    

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56. 56
    ઌఔͷੜଘۂઢΛ
    ར༻։࢝࣌ظͷίϗʔτʹ෼͚ͯՄࢹԽ͢Δɻ
    

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57. 57
    ར༻։࢝࣌ظ
    ͷίϗʔτ
    ੜଘ཰
    ܦա࣌ؒ
    

    View Slide

58. SaaSͷੈքͰ͸ίϗʔτ෼ੳͱݴ͏ͱ͖ɺҰൠతʹ͸ར༻։࢝࣌ظ
    Λίϗʔτʹͨ͠΋ͷΛࢦ͢͜ͱ͕ଟ͍ɻ
    58
    

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59. 59
    ࣌ؒͷܦաͱڞʹੜଘۂઢ͕؇΍͔ʹͳ͍ͬͯΔͱ͍͏͜ͱ͸ɺαʔϏε΍ϓ
    ϩμΫτͳͲͷվળʹΑΓνϟʔϯ͕ى͖ʹ͘͘ͳ͖͍ͬͯͯΔͱݴ͑Δɻ
    

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60. 60
    ࣌ؒͷܦաͱڞʹੜଘۂઢ͕ٸʹͳ͍ͬͯΔͱ͍͏͜ͱ͸ɺαʔϏεɺϢʔ
    βʔମݧʹԿΒ͔ͷ໰୊͕ੜ͍ͯͯ͡ɺ௚ۙͷϢʔβʔͷνϟʔϯ͕ى͖΍͘͢
    ͳ͍ͬͯΔՄೳੑ͕͋Δͱݴ͑Δɻ
    

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61. 61
    Ͱ͸ੜଘۂઢΛ࣮ࡍʹॻͨ͘Ίʹ͸
    Ͳ͏͢Ε͹ྑ͍ͷͩΖ͏͔ɻ
    

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62. ϨΠϠʔέʔΩɾνϟʔτͰ͸ूܭͯ͠ՄࢹԽΛ͢Δ͜ͱ͕Ͱ͖ͨɻ
    ੜଘۂઢ΋ಉ͡Α͏ʹूܭͯ͠ՄࢹԽ͢Ε͹͍͍ͷ͔ʁ
    62
    

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63. 63
    ੜଘۂઢ͕ͲͷΑ͏ͳ΋ͷ͔ͩͬͨΛɺ
    ͱ͋ΔSaaSاۀΛྫʹߟ͑Δɻ
    

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64. 64
    શͯͷސ٬͕αʔϏεΛܧଓ͢Δ͜ͱ͸ͳ͍ͷͰνϟʔϯ͕ൃੜ͢Δɻ
    νϟʔϯ
    νϟʔϯ
    ాத͞Μ
    ླ໦͞Μ
    ࢁా͞Μ
    ࠤ౻͞Μ
    4݄
    3݄
    2݄
    1݄
    

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65. ੜଘۂઢ͸ܦա࣌ؒ͝ͱͷੜଘ࣌ؒΛՄࢹԽ͢ΔͷͰɺܦա࣌ؒͰἧ
    ͑Δɻ
    65
    4ϲ݄໨
    3ϲ݄໨
    2ϲ݄໨
    1ϲ݄໨
    νϟʔϯ
    νϟʔϯ
    ాத͞Μ
    ླ໦͞Μ
    ࢁా͞Μ
    ࠤ౻͞Μ
    

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66. 4ϲ݄໨
    3ϲ݄໨
    2ϲ݄໨
    1ϲ݄໨
    66
    ͦΕͧΕͷ݄ͷੜଘ཰͸ҎԼͷΑ͏ʹͳΔɻ
    1
    0.66
    0.75
    1
    νϟʔϯ
    νϟʔϯ
    ాத͞Μ
    ླ໦͞Μ
    ࢁా͞Μ
    ࠤ౻͞Μ
    

    View Slide

67. 4ϲ݄໨
    3ϲ݄໨
    2ϲ݄໨
    1ϲ݄໨
    67
    νϟʔϯ
    νϟʔϯ
    ాத͞Μ
    ླ໦͞Μ
    ࢁా͞Μ
    ࠤ౻͞Μ
    ֤ظؒͷੜଘ཰
    0.5
    0.5
    0.75
    1
    1
    0.66
    0.75
    1
    1*0.75 0.75*0.66 0.5*1
    ظؒΛ௨ͯ͡ͷੜଘ཰
    

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68. 68
    0.5
    0.5
    0.75
    1
    ظؒΛ௨ͯ͡ͷੜଘ཰
    4ϲ݄໨
    3ϲ݄໨
    2ϲ݄໨
    1ϲ݄໨
    

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69. 69
    ࣮ࡍʹސ٬͸ຖ݄αʔϏεར༻࢝͠ΊΔɻ
    

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70. 70
    ސ٬͸ҟͳΔλΠϛϯάͰར༻Λ։࢝͢Δɻ
    4݄
    3݄
    2݄
    1݄
    ాத͞Μ
    ླ໦͞Μ
    ߴڮ͞Μ
    ࢁా͞Μ
    ࠤ౻͞Μ
    

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71. 71
    શͯͷސ٬ΛԿϲ݄ؒαʔϏεΛ࢖͍ͬͯΔ͔Ͱἧ͑Δɻ
    4ϲ݄໨
    3ϲ݄໨
    2ϲ݄໨
    1ϲ݄໨
    ాத͞Μ
    ླ໦͞Μ
    ߴڮ͞Μ
    ࢁా͞Μ
    ࠤ౻͞Μ
    

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72. 72
    ͜ͷͱ͖Ұͭͷ໰୊͕ੜ͡Δɻ
    ࠷ۙೖ͖ͬͯͨސ٬͸
    ͜ͷઌɺԿϲ݄໨·ͰαʔϏεΛܧଓ͢Δ͔͕
    ෼͔Βͳ͍ͱ͍͏͜ͱͩɻ
    

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73. 73
    ྫ͑͹ాத͞Μ4ϲ݄αʔϏεΛܧଓ͍ͯ͠Δɻ
    4݄
    3݄
    2݄
    1݄
    ాத͞Μ
    ླ໦͞Μ
    ߴڮ͞Μ
    ࢁా͞Μ
    ࠤ౻͞Μ
    

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74. ࢁా͞Μ͕4ϲ݄໨ʹαʔϏεΛܧଓ͢Δ͔Ͳ͏͔͸खݩͷσʔλ͔
    Β͸෼͔Βͳ͍ɻ
    74
    4݄
    3݄
    2݄
    1݄
    ాத͞Μ
    ླ໦͞Μ
    ߴڮ͞Μ
    ࢁా͞Μ
    ࠤ౻͞Μ
    

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75. ಉ͡Α͏ʹߴڮ͞Μ͕2ϲ݄໨Ҏ߱ɺαʔϏεΛܧଓ͢Δ͔Ͳ͏͔͸
    खݩͷσʔλ͔Β͸෼͔Βͳ͍ɻ
    75
    4݄
    3݄
    2݄
    1݄
    ాத͞Μ
    ླ໦͞Μ
    ߴڮ͞Μ
    ࢁా͞Μ
    ࠤ౻͞Μ
    

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76. 76
    4ϲ݄໨
    3ϲ݄໨
    2ϲ݄໨
    1ϲ݄໨
    ?
    ? ? ?
    ాத͞Μ
    ླ໦͞Μ
    ߴڮ͞Μ
    ࢁా͞Μ
    ࠤ౻͞Μ
    ?
    1
    ظؒΛ௨ͯ͡ͷੜଘ཰ ? ?
    

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77. 77
    ൴ΒΛ”ଧͪ੾Γ”ͱͯ͠ѻ͍ɺੜଘ཰ͷܭࢉ͔Βল͍ͯ͠·͑͹ྑ͍ɻ
    4ϲ݄໨
    3ϲ݄໨
    2ϲ݄໨
    1ϲ݄໨
    ాத͞Μ
    ླ໦͞Μ
    ߴڮ͞Μ
    ࢁా͞Μ
    ࠤ౻͞Μ
    

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78. ྫ͑͹ɺ2ϲ݄໨ͷੜଘ཰Λܭࢉ͢Δͱ͖ʹݩʑ͍ͨਓ਺Λ5ਓͰ͸ͳ
    ͘ɺ4ਓ͍ͨ͜ͱʹͯ͠ܭࢉ͢Δͱ͍͏͜ͱɻ
    78
    4ϲ݄໨
    3ϲ݄໨
    2ϲ݄໨
    1ϲ݄໨
    ాத͞Μ
    ླ໦͞Μ
    ߴڮ͞Μ
    ࢁా͞Μ
    ࠤ౻͞Μ
    

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79. 79
    ֤݄ͷੜଘ཰ 1
    0.66
    0.75
    1
    ాத͞Μ
    ླ໦͞Μ
    ߴڮ͞Μ
    ࢁా͞Μ
    ࠤ౻͞Μ
    4ϲ݄໨
    3ϲ݄໨
    2ϲ݄໨
    1ϲ݄໨
    3/4 2/3 1/1
    

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80. 80
    1
    0.66
    0.75
    1
    0.5
    0.5
    0.75
    1
    1*0.75 0.75*0.66 0.5*1
    ֤݄ͷੜଘ཰
    ظؒΛ௨ͯ͡ͷੜଘ཰
    ాத͞Μ
    ླ໦͞Μ
    ߴڮ͞Μ
    ࢁా͞Μ
    ࠤ౻͞Μ
    4ϲ݄໨
    3ϲ݄໨
    2ϲ݄໨
    1ϲ݄໨
    

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81. 81
    0.5
    0.5
    0.75
    1
    ظؒΛ௨ͯ͡ͷੜଘ཰
    4ϲ݄໨
    3ϲ݄໨
    2ϲ݄໨
    1ϲ݄໨
    

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82. 82
    ͜ΕͰੜଘۂઢ͕ඳ͚Δɻ
    4ϲ݄໨
    3ϲ݄໨
    2ϲ݄໨
    1ϲ݄໨
    

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83. 83
    ͜ͷΑ͏ʹଧͪফ͠Λߟྀͯ͠
    ੜଘۂઢΛඳ͘ΞϧΰϦζϜΛKaplan-Meier ๏ͱݺͿɻ
    

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84. 84
    ExploratoryͰ͸ΞφϦςΟΫεϏϡʔͷԼͰੜଘۂઢΛՄࢹԽͰ͖Δɻ
    

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85. 85
    Let’s try!
    

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86. 86
    ΞδΣϯμ
    • ϨΠϠʔέʔΩɾνϟʔτͷ໰୊
    • νϟʔϯ཰ͷ᠘
    • ੜଘۂઢͷՄࢹԽ
    • ίϗʔτ෼ੳ
    

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87. • ؍࡯ର৅1ਓʹରͯ͠Ұߦͷσʔλɻ
    • ؍࡯ର৅ͷੜଘظؒ(։࢝೔ɺऴྃ೔)
    • ؍࡯ର৅ͷΠϕϯτͷεςʔλε
    • νϟʔϯͳͲ
    • ଧͪ੾Γ
    87
    ੜଘ෼ੳ༻ͷσʔλ
    

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88. 88
    ࠓճ࢖͏αϯϓϧσʔλ1
    ΞΫηεϩά
    

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89. 89
    1ߦ͸Ϣʔβʔ͝ͱͷ1ճͷαʔϏεར༻Λ͋ΒΘ͢ɻ
    ΞΫηε೔ ϢʔβʔID ར༻OS ࠃ
    

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90. 90
    σʔλΛΠϯϙʔτ͢Δɻ
    

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91. 91
    σʔλϑϨʔϜͷϓϥεϘλϯ( + )͔ΒσʔλɾΧλϩάΛબͿɻ
    

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92. αʔνϘοΫεʹSurvival Access Logͱೖྗͯ͠ݕࡧ͢Δɻ
    92
    

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93. σʔλͷ৘ใΛݟ͍ͨ৔߹͸։͘ϘλϯΛΫϦοΫ͢Δɻ
    93
    

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94. ΠϯϙʔτϘλϯΛΫϦοΫͯ͠σʔλΛΠϯϙʔτ͢Δɻ
    94
    

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95. อଘΛΫϦοΫ͢Δɻ
    95
    

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96. 96
    σʔλΛΠϯϙʔτ͢Δ͜ͱ͕Ͱ͖ͨɻ
    

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97. 97
    ࠓճ࢖͏αϯϓϧσʔλ2
    ސ٬εςʔλε
    

    View Slide

98. 98
    1ߦ͸Ϣʔβʔ͝ͱͷܖ໿εςʔλεΛද͢ɻ
    ϢʔβʔID εςʔλε
    

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99. 99
    σʔλϑϨʔϜͷϓϥεϘλϯ( + )͔ΒσʔλɾΧλϩάΛબͿɻ
    

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100. αʔνϘοΫεʹSurvival Canceled Usersͱೖྗͯ͠ݕࡧ͢Δɻ
     100
     

     View Slide

101. σʔλͷ৘ใΛݟ͍ͨ৔߹͸։͘ϘλϯΛΫϦοΫ͢Δɻ
     101
     

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102. ΠϯϙʔτϘλϯΛΫϦοΫͯ͠σʔλΛΠϯϙʔτ͢Δɻ
     102
     

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103. อଘΛΫϦοΫ͢Δɻ
     103
     

     View Slide

104. 104
     σʔλΛΠϯϙʔτ͢Δ͜ͱ͕Ͱ͖ͨɻ
     

     View Slide

105. 105
     ੜଘۂઢΛඳ͘ͷʹඞཁͳσʔλ
     Ϣʔβʔ1ਓ1ߦ Πϕϯτͷεςʔλε
     ੜଘظؒΛܭࢉ͢ΔݩͱͳΔ೔෇σʔλ
     

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106. σʔλ͕੔͑͹͋ͱ͸ੜଘۂઢͷΞϧΰϦζϜΛར༻ͯ͠ՄࢹԽ͢Δ
     ͚ͩɻ
     106
     

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107. 107
     1ߦ͕1ਓͷϢʔβʔͷੜଘظؒͷ৘ใʹͳ͍ͬͯͳ͍ɻ
     

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108. 108
     ݩͷσʔλ
     name timestamp os
     Kiki 2019/10/10 Mac
     Kiki 2019/10/13 Mac
     Kiki 2019/10/30 Mac
     Kiki 2019/11/5 Mac
     Pazu 2019/10/5 Windows
     Pazu 2019/11/1 Windows
     

     View Slide

109. 109
     ݩͷσʔλΛूܭ͢Ε͹ྑ͍ɻ
     name timestamp os
     Kiki 2019/10/10 Mac
     Kiki 2019/10/13 Mac
     Kiki 2019/10/30 Mac
     Kiki 2019/11/5 Mac
     Pazu 2019/10/5 Windows
     Pazu 2019/11/1 Windows
     name first_date last_date os
     Kiki 2019/10/10 2019/11/5 Mac
     Pazu 2019/10/5 2019/11/1 Windows
     

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110. 110
     Ϣʔβʔͷܖ໿εςʔλεͷ৘ใ͕ͳ͍ɻ
     ʁ
     

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111. name canceled
     Kiki TRUE
     Pazu FALSE
     Markel TRUE
     Sophia FALSE
     111
     ݩͷσʔλΛूܭͯ͠ɺ݁߹͢Ε͹ྑ͍ɻ
     ݁߹Ωʔ ݁߹Ωʔ
     name first_date last_date os
     Kiki 2019/10/10 2019/11/5 Mac
     Pazu 2019/10/5 2019/11/1 Windows
     name first_date last_date os canceled
     Kiki 2019/10/10 2019/11/5 Mac TRUE
     Pazu 2019/10/5 2019/11/1 Windows FALSE
     

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112. 112
     σʔλϥϯάϦϯάɾεςοϓ
     ΞΫηεϩά
     εςʔλεΛ݁߹
     Ϣʔβʔ͝ͱͷ࠷ॳͷ೔
     ͱ࠷ޙͷ೔Λूܭ
     ސ٬εςʔλε
     ੜଘۂઢͷՄࢹԽ
     

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113. 113
     σʔλϥϯάϦϯάɾεςοϓ
     ΞΫηεϩά
     εςʔλεΛ݁߹
     Ϣʔβʔ͝ͱͷ࠷ॳͷ೔
     ͱ࠷ޙͷ೔Λूܭ
     ސ٬εςʔλε
     ੜଘۂઢͷՄࢹԽ
     

     View Slide

114. Ϣʔβʔ͝ͱʹɺ࠷ॳʹΞΫηεͨ͠೔Λूܭ͢ΔɻuseridͷΧϥϜ
     ϔομϝχϡʔ͔Βूܭ(Summarize)Λબ୒͢Δɻ
     114
     

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115. ը໘Λ։͍ͨ௚ޙɺσϑΥϧτͰ͸஋ʹ(ߦͷ਺)͕બ͹Ε͍ͯΔͷ
     ͰɺϢʔβʔ͝ͱͷར༻ճ਺͕ूܭ͞Ε͍ͯΔɻ
     115
     

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116. 116
     ஋ʹtimestampΛબ୒ͯ͠ɺूܭؔ਺ʹ࠷ॳͷ೔Λબ୒͢Δɻ
     

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117. ࠷ޙʹΞΫηεͨ͠೔Λܭࢉ͢ΔͨΊʹɺ஋ʹtimestampΛ࠶౓௥Ճ
     ͯ͠ɺूܭؔ਺ʹ࠷ޙͷ೔(max)Λબ୒͢Δɻ
     117
     

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118. ޙ͔Βར༻OSΛར༻ͯ͠ίϗʔτ෼ੳ͢ΔͨΊʹɺར༻OS΋ूܭ͢
     Δɻ஋ʹOSΛ௥Ճ͠ɺूܭؔ਺ʹ࠷ස஋(mode)Λબ୒͢Δɻ
     118
     

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119. 119
     ࠷ස஋ʢmodeʣΛར༻ͨ͠ΧςΰϦͷूܭ
     name timestamp os
     Kiki 2019/10/10 Mac
     Kiki 2019/10/13 Mac
     Kiki 2019/10/30 Windows
     Kiki 2019/11/5 Mac
     Pazu 2019/10/1 Windows
     Pazu 2019/11/1 Mac
     Pazu 2019/12/1 Windows
     name first_date last_date os_mode
     Kiki 2019/10/10 2019/11/5 Mac
     Pazu 2019/10/5 2019/11/1 Windows
     

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120. ࠃͷ৘ใͰ΋ίϗʔτ෼ੳ͢ΔͨΊʹɺࠃͷ৘ใ΋ूܭ͢Δɻ஋ʹ
     countryΛ௥Ճ͠ɺूܭؔ਺ʹ࠷ස஋(mode)Λબ୒͢Δɻ
     120
     

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121. timestamp (min) ͷԣʹ͋ΔฤूΞΠίϯΛΫϦοΫ͠ɺfirst_dateʹྻ
     ໊Λม͑ͯɺྻ໊Λ෼͔Γ΍͍͢΋ͷʹ͢Δɻ
     121
     

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122. ଓ͍ͯtimestamp (max) ͷԣʹ͋ΔฤूΞΠίϯΛΫϦοΫ͠ɺ
     last_dateʹྻ໊Λม͑Δɻ
     122
     

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123. 123
     os (mode) ͷԣʹ͋ΔฤूΞΠίϯΛΫϦοΫ͠ɺosʹྻ໊Λม͑Δɻ
     

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124. country (mode) ͷԣʹ͋ΔฤूΞΠίϯΛΫϦοΫ͠ɺcountryʹྻ໊
     Λม͑Δɻ
     124
     

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125. 125
     ͜ΕͰٻΊΔܗʹͳͬͨͷͰɺ࣮ߦϘλϯΛΫϦοΫ͢Δɻ
     

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126. 126
     Ϣʔβʔຖʹඞཁͳ৘ใ͕ूܭͰ͖ͨɻ
     

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127. 127
     σʔλϥϯάϦϯάɾεςοϓ
     ΞΫηεϩά
     εςʔλεΛ݁߹
     Ϣʔβʔ͝ͱͷ࠷ॳͷ೔
     ͱ࠷ޙͷ೔Λूܭ
     ސ٬εςʔλε
     ੜଘۂઢͷՄࢹԽ
     

     View Slide

128. Ϣʔβʔ͕ݱࡏͷεςʔλεΛ௥Ճ͢ΔͨΊʹɺuseridͷΧϥϜϔο
     μϝχϡʔ͔Βɺ݁߹ (ྻΛ௥Ճ͢Δ /Join) Λબ୒͢Δɻ
     128
     

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129. ݁߹μΠΞϩά͕දࣔ͞ΕͨΒɺ݁߹ઌσʔλϑϨʔϜʹ
     Survival_Canceled_UsersΛબ୒͠ɺ྆ํͷΩʔྻʹuseridΛࢦఆ͢Δɻ
     129
     

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130. 130
     canceledྻ͕௥Ճ͞ΕɺੜଘۂઢΛඳͨ͘Ίͷσʔλͷ४උ͕Ͱ͖ͨɻ
     

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131. 131
     ͋ͱ͸ੜଘ෼ੳΛ͢Δ͚ͩʂ
     

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132. 132
     • ΞφϦςΟΫεϏϡʔʹҠಈͯ͠λΠϓʹɹɹɹɹ
     ੜଘ෼ੳ - ੜଘۂઢΛબ୒͢Δɻ
     • ։࢝࣌ظʹfirst_dateΛબ୒͢Δɻ
     • ऴྃ࣌ظʹlast_dateΛબ୒͢Δɻ
     • ظؒͷ୯Ґʹ݄Λબ୒͢Δɻ
     • ੜଘঢ়ଶ(Πϕϯτ)ʹcanceledΛબ୒͢Δɻ
     

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133. 133
     ੜଘۂઢΛՄࢹԽ͢Δ͜ͱ͕Ͱ͖ͨɻ
     

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134. 134
     ࠷ॳͷ1ϲ݄Ͱ33%ͷਓ͕ͨͪνϟʔϯ͍ͯ͠Δ͜ͱ͕෼͔Δɻ
     

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135. 135
     2ϲ݄໨Ҏ߱ͷੜଘ཰͸ͳͩΒ͔ʹԼ͕͍ͬͯΔ͜ͱ͕෼͔Δɻ
     

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136. 136
     ੜଘ཰දͰ͸ੜଘۂઢΛඳ͘ͷʹ࢖ͬͨσʔλΛ֬ೝͰ͖Δɻ
     

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137. 137
     σʔλλϒͰ͸ΑΓৄࡉͳσʔλΛ֬ೝͰ͖Δɻ
     

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138. σʔλλϒͷσʔλͷಡΈํ
     138
     • ੜଘظؒ - (ྫ. αΠϯΞοϓ͔ͯ͠Βͷ೔෇) ੜଘσʔλͰ͸, Ұߦ͕Ұͭͷ࣌ؒΛࣔ͢ɻ
     • ؍࡯ର৅ - ͦͷߦͷ͕࣌ؒ࢝·Δ·ͰʹΠϕϯτ͕·ͩى͍ͬͯ͜ͳ͍؍࡯ର৅ͷ਺
     • Πϕϯτ - ͦͷߦͷ࣌ؒ಺ʹΠϕϯτ͕ൃੜͨ݅͠਺
     • ଧͪ੾Γ - ͦͷߦͷ࣌ؒ಺ʹଧͪ੾Γʹͳͬͨ݅਺
     • ੜଘ཰ - ͦͷߦͷ࣌ؒͷऴΘΓ·Ͱͷੜଘ཰ɻ͜ͷσʔλ͕ੜଘۂઢͷՄࢹԽͰ࢖ΘΕΔ
     • ඪ४ޡࠩ - ੜଘ཰ͷඪ४ޡࠩ
     • ৴པ্۠ؒݶ - ੜଘ཰ͷ৴པ۠ؒͷ্ݶ
     • ৴པ۠ؒԼݶ - ੜଘ཰ͷ৴པ۠ؒͷԼݶ
     

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139. 139
     OS͝ͱʹੜଘۂઢʹҧ͍͕͋Δͷ͔Λௐ΂͍ͨɻ
     

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140. 140
     ΞδΣϯμ
     • ϨΠϠʔέʔΩɾνϟʔτͷ໰୊
     • νϟʔϯ཰ͷ᠘
     • ੜଘۂઢͷՄࢹԽ
     • ίϗʔτ෼ੳ
     

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141. 141
     ৭Ͱ෼ׂʹosΛબ୒࣮ͯ͠ߦ͢Δɻ
     

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142. 142
     MacϢʔβʔͷੜଘ཰ͷํ͕WindowsϢʔβʔΑΓྑ͍Α͏ͩɻ
     

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143. 143
     ͜͜ͰؾΛ͚ͭͳ͍ͱ͍͚ͳ͍͜ͱ͕͋Δɻ
     ຊ౰ʹMacϢʔβʔͷํ͕WindowsϢʔβʔΑΓੜଘ཰
     ͕ྑ͍ͱݴ͑Δͷ͔ɻ
     

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144. 144
     2ϲ݄໨ͷੜଘ཰ʹ஫໨͢Δɻ
     

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145. ྫ͑͹ɺ10ਓ͍ͨMacͷސ٬͕ཌ݄ʹ͸7ਓͳ͍ͬͯͨͱ͢Δɻͦͷ
     ৔߹͸ੜଘ཰͕70%Ͱ͋Δɻ
     145
     1݄ 2݄
     70%
     

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146. ͔͠͠ɺͨ·ͨ·ཌ݄ʹ1ਓͷސ٬͕΍Ίͳ͔ͬͨͱ͢Δͱɺͦͷ৔
     ߹ɺੜଘ཰͸80%ͱ͍͏͜ͱʹͳΔɻ
     146
     1݄ 2݄
     80%
     

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147. Macͷސ٬͕ͨ·ͨ·ɺ΍ΊΔ͔΍Ίͳ͍͔Ͱɺੜଘۂઢͷ܏͖͕େ͖
     ͘มΘΔɻ
     147
     ͨ·ͨ·1ਓͷސ٬͕΍Ίͳ͔ͬͨ
     ͱ͖ͷMacͷސ٬
     

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148. ٯʹɺͨ·ͨ·ཌ݄ʹ΋͏1ਓͷސ٬͕΍Ίͨͱ͢Δͱɺͦͷ৔߹ɺ
     ੜଘ཰͸60%ͱ͍͏͜ͱʹͳΔɻ
     148
     1݄ 2݄
     60%
     

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149. ͜ͷ৔߹ɺMacͷސ٬ͷੜଘۂઢͷ܏͖͕େ͖͘มΘΔ͚ͩͰͳ͘ɺ
     Windowsͷސ٬ͷੜଘۂઢʹൺ΂ͯѱ͘ͳͬͯ͠·͏ɻ
     149
     ͨ·ͨ·ɺ΋͏1ਓͷސ٬͕΍Ίͨ
     ͱ͖ͷMacͷސ٬
     

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150. 150
     ސ٬ͷ਺͕গͳ͍৔߹ɺͨ·ͨ·͔΋͠Εͳ͍ސ٬1ਓͷνϟʔϯʹΑͬͯɺੜ
     ଘ཰ʹେ͖ͳӨڹ͕ग़ͯ͠·͍ɺ໨ͷલʹݟ͍͑ͯΔҧ͍ͱ͍͏ͷ͕৴པͰ͖
     ͳ͍ͷ΋ͷͳͬͯ͠·͏Մೳੑ͕͋Δɻ
     

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151. 151
     ٯʹސ٬͕100ਓ͍ͨ৔߹͸Ͳ͏ͳΔͩΖ͏ɻ
     

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152. 100ਓ͍ͨMacͷސ٬͕ཌ݄ʹ͸70ਓʹͳ͍ͬͯͨͱ͢Δɻͦͷ৔߹
     ͸ੜଘ཰͕70%Ͱ͋Δɻ
     152
     1݄ 2݄
     70%
     

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153. ͔͠͠ɺͨ·ͨ·ཌ݄ʹ1ਓͷސ٬͕΍Ίͳ͔ͬͨͱ͢Δͱɺͦͷ৔
     ߹ɺੜଘ཰͸71%ͱ͍͏͜ͱʹͳΔɻ
     153
     1݄ 2݄
     71%
     

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154. Macͷސ٬͕ͨ·ͨ·ɺ΍ΊΔ͔΍Ίͳ͍͔Ͱɺੜଘۂઢͷ܏͖͕େ
     ͖͘มΘΔ͜ͱ͸ͳ͍ɻ
     154
     ͨ·ͨ·1ਓͷސ٬͕΍Ίͳ͔ͬͨ
     ͱ͖ͷMacͷސ٬
     

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155. 2݄
     ٯʹɺͨ·ͨ·ཌ݄ʹ΋͏1ਓͷސ٬͕΍Ίͨͱ͢Δͱɺͦͷ৔߹ɺ
     ੜଘ཰͸69%ͱ͍͏͜ͱʹͳΔɻ
     155
     1݄
     69%
     

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156. Macͷސ٬͕ͨ·ͨ·ɺ΍ΊΔ͔΍Ίͳ͍͔Ͱɺੜଘۂઢͷ܏͖͕େ
     ͖͘มΘΔ͜ͱ͸ͳ͍ɻ
     156
     ͨ·ͨ·ɺ΋͏1ਓͷސ٬͕΍Ίͨ
     ͱ͖ͷMacͷސ٬
     

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157. ސ٬ͷ਺͕ଟ͍৔߹ɺͨ·ͨ·͔΋͠Εͳ͍ސ٬1ਓͷνϟʔϯͷӨ
     ڹ͸ݶΒΕ͍ͯΔɻ
     157
     

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158. 158
     ސ٬ͷ਺ʹΑͬͯސ٬ͷੜଘ཰ͷ͹Β͖ͭͷ෯͸ม
     ΘΔͨΊʮਅʯͷੜଘ཰͕֬৴Ͱ͖ͳ͍ɻ
     खݩʹ͋ΔσʔλΛݩʹɺʮਅʯͷੜଘ཰͕͜ͷล
     ʹ͋ΔͩΖ͏ͱ͍͏෯Λਪଌ͍ͨ͠ɻ
     

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159. ৴པ۠ؒʂʂ
     159
     

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160. 160
     ৴པ۠ؒͱ͸શͯͷજࡏతͳސ٬(฼ूஂ)ͷʮਅͷฏ
     ۉ஋ʯ΍ʮਅͷׂ߹ʯ͕͋Δ֬཰Ͱͦͷൣғʹ͓͞
     ·Δͱਪఆ͢Δ۠ؒͷ͜ͱɻ
     

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161. Α͘࢖ΘΕΔͷ͸
     95ˋ৴པ۠ؒ
     161
     

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162. 162
     95ˋ৴པ۠ؒͱ͸શͯͷજࡏతͳސ٬(฼ूஂ)ͷʮਅ
     ͷฏۉ஋ʯ΍ʮਅͷׂ߹ʯ͕95%ͷ֬཰Ͱͦͷൣғ
     ʹ͓͞·Δͱਪఆ͢Δ۠ؒͷ͜ͱɻ
     

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163. 163
     ৄ͘͠͸
     σʔλͷՄࢹԽϫʔΫγϣοϓ #4 - ෆ࣮֬ੑͷՄࢹԽ
     Λࢀরͯ͠Έ͍ͯͩ͘͞ʂ
     

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164. View Slide

165. View Slide

166. ৴པ۠ؒΛදࣔͤ͞Δͱ3ϲ݄໨͘Β͍·Ͱ͸MacͱWindowsͰੜଘ
     ۂઢ͕΄΅ॏͳ͍ͬͯͳ͍Α͏ʹݟ͑Δɻ
     166
     

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167. 167
     ৴པ͕۠ؒॏͳ͍ͬͯͳ͍ͱ͍͏͜ͱ͸ɺ༗ҙͳ͕ࠩ͋Δͱݴ͑Δɻ
     

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168. 168
     ͨͩ͠4ϲ݄໨Ҏ߱͸৴པ͕۠ؒॏͳΓ͍͋ͬͯΔΑ͏ʹݟ͑Δɻ
     

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169. 169
     ৴པ͕۠ؒॏͳ͍ͬͯΔͱ͍͏͜ͱ͸༗ҙͳ͕ࠩ͋Δͱ͸ݴ͍੾Εͳ͍ɻ
     

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170. 170
     ·ͱΊ
     1. OS͝ͱʹίϗʔτ෼ੳΛߦͬͨ݁ՌɺMacͷސ٬ͷੜଘۂઢͷ܏͖
     ͸Windowsͷސ٬ͱൺ΂ͯ؇΍͔ͳΑ͏ͩͬͨɻ
     2. ͔͠͠95%৴པ͖۠ؒͭͰOS͝ͱͷੜଘۂઢΛൺ΂Δͱɺ3ϲ݄໨·
     Ͱ͸Macͷސ٬ͷੜଘۂઢͱWindowsͷސ٬ͷੜଘۂઢͷ৴པ۠ؒ͸
     ॏͳ͓ͬͯΒͣɺ༗ҙͳ͕ࠩ͋ΔΑ͏ʹ͸ݟ͑ͨɻ
     3. ͨͩ͠4ϲ݄໨Ҏ߱͸৴པ͕۠ؒ΄ͱΜͲॏͳ͓ͬͯΓɺOS͝ͱͷੜ
     ଘ཰ʹ͸༗ҙͳ͕ࠩ͋Δͱ͸ݴ͑ͳ͍ɻ
     

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171. 171
     ࣍͸ࠃ͝ͱʹҧ͍͕͋Δͷ͔Λௐ΂ͯΈ͍ͨɻ
     

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172. 172
     ৭Ͱ෼ׂʹcountryʢࠃʣΛબ୒͢Δɻ
     

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173. 173
     ͜͜ͰؾΛ͚ͭΔ΂͖͜ͱ͕1ͭ͋Δɻ
     

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174. 174
     ͜ͷσʔλʹ͸ࠃͷ਺͕87͋Δɻ
     

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175. ͦͷ৔߹ɺશͯͷࠃ͝ͱʹੜଘۂઢΛඳ͍ͯ͠·͏ͱɺ͋·Γʹ΋
     ଟ͍ͷͰ۠ผ͕͔ͭͳ͘ͳͬͯ͠·͏ɻ
     175
     

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176. ސ٬਺͕ଟ্͍Ґ3Χࠃ͕͋ΔͷͰɺͦΕΒͷࠃͱͦΕҎ֎ͷࠃΛ1
     ͭʹ·ͱΊͨίϗʔτʹ෼͚ͯੜଘۂઢΛඳ͖͍ͨɻ
     176
     

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177. 177
     νϟʔτͷOtherʢͦͷଞʣάϧʔϓͱ͍͏ػೳΛ࢖͏ɻҰҙͷ਺͕ଟ͍ྻΛׂΓ
     ౰ͯΔͱʮOtherάϧʔϓʯͱ͍͏ϝχϡʔ͕ग़ͯ͘ΔͷͰͦ͜ΛΫϦοΫ͢Δɻ
     

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178. 178
     ্Ґ3ΧࠃΛ࢒͍ͨ͠ͷͰɺසग़άϧʔϓͷ਺Λ3ʹઃఆ͢Δɻ
     

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179. Ϣʔβʔ਺͕ଟ্͍Ґ3ΧࠃͱͦΕҎ֎ͷࠃΛ·ͱΊͨίϗʔτʹ෼
     ͚ͯੜଘۂઢͷՄࢹԽ͕Ͱ͖ͨɻ
     179
     

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180. 180
     ΠΪϦεͷੜଘۂઢ͸ଞͷࠃʹൺ΂ͯ؇΍͔ͳΑ͏ͩɻ
     

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181. ৴པ͖۠ؒͭʢ95%ʣͰൺ΂Δͱɺࠃ͝ͱͷੜଘۂઢͷ܏͖͸͢΂ͯ
     ॏͳ͓ͬͯΓɺ༗ҙͳ͕ࠩ͋Δͱ͸ݴ͑ͳ͍Α͏ʹݟ͑Δɻ
     181
     

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182. ೔ຊͱΞϝϦΧͷຌྫΛΫϦοΫͯ͠আ֎ͯ͠ɺΠΪϦεͱͦͷଞͷ
     ࠃΛ·ͱΊͨ2ͭͷίϗʔτ͚ͩͰൺֱͯ͠ΈΔɻ
     182
     

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183. 2Χ݄໨·Ͱ͸ੜଘۂઢ͕ॏͳ͍ͬͯͳ͍ͨΊɺΠΪϦεͱͦͷଞͷ
     ࠃͷੜଘ཰ʹ͸༗ҙͳ͕ࠩ͋Δͱݴ͏͜ͱ͕Ͱ͖Δɻ
     183
     

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184. ·ͱΊ
     184
     1. ࠃ͝ͱʹίϗʔτ෼ੳΛߦͬͨ݁ՌɺΠΪϦεͷੜଘۂઢͷ܏͖͸ଞ
     ͷίϗʔτͱൺ΂ͯ؇΍͔ͳΑ͏ͩͬͨɻ
     2. ͔͠͠95%৴པ͖۠ؒͭͰࠃ͝ͱͷੜଘۂઢΛൺ΂Δͱɺ৴པ۠ͷ
     ΄ͱΜͲ͕ॏͳ͍ͬͯͯɺ༗ҙͳ͕ࠩ͋ΔΑ͏ʹ͸ݟ͑ͳ͔ͬͨɻ
     3. ͨͩ͠ɺΠΪϦεͱͦͷଞͷࠃΛ·ͱΊͨίϗʔτͷੜଘۂઢΛൺ΂
     Δͱɺ2Χ݄໨·Ͱ͸ੜଘۂઢ͕ॏͳ͍ͬͯͳ͍ͨΊɺΠΪϦεͱͦ
     ͷଞͷࠃͷίϗʔτͷੜଘ཰ʹ͸༗ҙͳ͕ࠩ͋Δͱݴ͑Δɻ
     

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185. 185
     ͱ͜ΖͰɺɺɺ
     

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186. SaaSͷੈքͰ͸ίϗʔτ෼ੳͱݴ͏ͱ͖ɺҰൠతʹ͸ར༻։࢝࣌ظ
     Λίϗʔτʹͨ͠΋ͷΛࢦ͢͜ͱ͕ଟ͍ͱ͍͏࿩Λͨ͠ɻ
     186
     

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187. ར༻։࢝࣌ظͷ
     ίϗʔτ෼ੳ
     187
     

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188. 188
     ίϗʔτ෼ੳΛ͢Δͱ͖͸৭Ͱ෼ׂʹίϗʔτΛબ୒͢Δɻ
     

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189. 189
     first_date͕͢Ͱʹར༻͞Ε͍ͯΔͨΊɺબ୒͢Δ͜ͱ͕Ͱ͖ͳ͍ɻ
     

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190. 190
     first_dateྻΛίϐʔͯ͠ɺผͷ໊લͷྻͱͯ͠࡞Δ͜
     ͱͰɺ͜ͷ໰୊Λղܾ͢Ε͹ྑ͍ɻ
     

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191. 191
     “first_date” ྻͷΧϥϜϔομʔϝχϡʔΑΓɺܭࢉͷ࡞੒ΛબͿɻ
     

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192. ৽͘͠ྻΛ࡞੒͕બ͹Ε͍ͯΔ͜ͱΛ֬ೝͯ͠ྻͷ໊લʹɺ
     joined_dateͱೖྗ͠ɺ࣮ߦ͢Δɻ
     192
     

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193. 193
     first_dateྻͱಉ͡஋Λ࣋ͭͰ͋Δjoined_dateྻ͕࡞੒͞Εͨɻ
     

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194. 194
     ৭Ͱ෼ׂΛΫϦοΫͯ͠ίϗʔτΛબ୒͢Δɻ
     

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195. ΞφϦςΟΫε͕ “3. ࠨ֎෦݁߹ (Left Join)“ εςοϓʹϐϯ͞Εͨ·
     ·͔ͩΒͰ͋Δɻ
     195
     

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196. ϐϯɾϘλϯΛυϥοάͯ͠ “4. ܭࢉΛ࡞੒ (Mutate)“ ʹυϩοϓ͠ɺ
     ࠷ޙͷεςοϓʹϐϯΛʹҠಈ͢Δɻ
     196
     

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197. 197
     ৭Ͱ෼ׂΛΫϦοΫͯ͠ίϗʔτΛબ୒͢Δɻ
     

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198. 198
     joined_date͕બ୒Ͱ͖ΔΑ͏ʹͳͬͨɻ
     

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199. 199
     εέʔϧΛ݄ͰؙΊॲཧΛબ୒͠ɺ࣮ߦ͢Δɻ
     

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200. 200
     Ճೖ݄ͨ͠͝ͱʹάϧʔϓԽ͞ΕͨੜଘۂઢΛඳ͘͜ͱ͕Ͱ͖ͨɻ
     

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201. 201
     9݄·Ͱ͸ੜଘ཰͕ѱ͘ͳ͍ͬͯͯɺ10݄Ҏ߱ྑ͘ͳ͍ͬͯΔɻ10݄ʹΦϯϘʔ
     σΟϯάͷ࢓૊ΈΛվળͯ͠ɺͦͷޮՌ͕ग़͍ͯΔͷ͔΋͠Εͳ͍ɻ
     

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202. 202
     ·ͱΊ
     1. ϨΠϠʔέʔΩɾνϟʔτ͸ޮ཰తʹMRR͕૿΍͍ͤͯΔ͔Λཧղ͢ΔͨΊʹ͸༗
     ӹ͕ͩɺސ٬ͷੜ֔ͷதͰɺͲͷλΠϛϯάͰ࠷΋νϟʔϯ͕ൃੜ͢Δ͔Λཧղ͢
     Δ͜ͱ͕೉͍͠ͱ͍͏͜ͱ͕͋Δɻ
     2. νϟʔϯ཰͚ͩΛ௥͍ͬͯΔͱνϟʔϯ཰ͷ᠘ʹ͸·ͬͯ͠·͏ɻνϟʔϯ཰ͷ᠘ʹ
     ͸·ΔͱϏδωε͕ѱ͘ͳ͍ͬͯΔͷʹɺνϟʔϯ཰͕ྑ͘ͳ͍ͬͯΔͱ͍͏δϨϯ
     Ϛʹؕͬͯ͠·͏ɻ
     3. ্هͷ໰୊Λղܾ͢Δʹ͸ੜଘۂઢΛར༻ͨ͠ੜଘ෼ੳ͕༗ޮͩɻ
     4. ͞ΒʹੜଘۂઢΛίϗʔτʹ෼͚ͯඳ͘͜ͱͰɺϓϩμΫτ͕վળ͞Ε͍ͯΔ͔ɺ
     ΦϯϘʔσΟϯά΍ΧελϚʔαΫηεͱ͍ͬͨαʔϏε͕վળ͞Ε͍ͯΔ͔ΛϞ
     χλʔ͢Δ͜ͱ͕Ͱ͖ΔΑ͏ʹͳΔɻ
     

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203. 203
     ͱ͜ΖͰɺɺɺ
     

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204. ίϗʔτ෼ੳʹΑͬͯੜଘۂઢ͕ͲͷίϗʔτͰྑ͍͔ѱ͍͔ɺ
     ·ͨྑ͘ͳ͖͍ͬͯͯΔͷ͔Ͳ͏͔Λ෼ੳͰ͖ͨɻ
     Ͱ͸ੜଘۂઢ͕ྑ͍͔ѱ͍͔ʹ͸Կ͕Өڹ͍ͯ͠ΔͷͩΖ͏͔ʁ
     ࠓճ͸Ϣʔβʔ͝ͱʹOS΍ࠃͱ͍͏ଐੑ͕͕͋ͬͨɺී௨͸ଞ
     ʹ΋σʔλ͕औΕ͍ͯͨΓ͢Δɻ
     204
     

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205. ྫ͑͹ɺϢʔβʔ͕Ͳ͍͏ͬͨػೳΛ࢖͍͔ͬͯͨɺͲ͏͍͏ϖʔδ
     ΍ίϯςϯπΛݟ͍͔ͯͨͱ͍ͬͨσʔλ͕͋Δ͔΋͠Εͳ͍ɻ
     205
     

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206. ͜͏͍ͬͨσʔλ͕͋Ε͹ͦΕͧΕͷଐੑʹΑͬͯίϗʔτ෼ੳΛ͢
     Ε͹Α͍ɻ
     206
     

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207. 207
     ྫ͑͹ར༻σόΠε͝ͱʹੜଘۂઢΛൺ΂Δɻ
     

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208. 208
     ͨͩɺଐੑ͕ͨ͘͞Μ͋Δͱ͖ʹɺͦΕͧΕͷίϗʔτ෼ੳΛߦ
     ͏ͷ͸͕͔͔࣌ؒΔɻ
     ͞Βʹ͸ɺࣅͨΑ͏ͳଐੑ͕͋Δͱ͖ɺҰମͲͷଐੑ͕ຊ౰ʹސ
     ٬ͷੜଘظؒʹӨڹ͍ͯ͠Δͷ͔͕෼͔Βͳ͘ͳͬͯ͘Δɻ
     ͜͏͍ͬͨ໰୊͸ੜଘ෼ੳͷ༧ଌϞσϧΛ࡞Δ͜ͱͰղܾ͍ͯ͠
     ͘͜ͱ͕Ͱ͖Δɻ
     

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209. 209
     ϥϯμϜɾαόΠόϧɾϑΥϨετʢػցֶशʣ΍ίοΫεճؼ෼ੳʢ౷ܭϞσ
     ϧʣͳͲͷ༧ଌϞσϧΛ࢖͍ɺͲ͏͍ͬͨม਺͕ੜଘۂઢʹӨڹΛ༩͑Δͷ͔
     Λ෼ੳ͢Δ͜ͱ͕Ͱ͖Δɻ
     ༧ଌ + ม਺λϒ
     

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210. 210
     ৄ͘͠͸σʔλɾαΠΤϯεɾϒʔτΩϟϯϓ΁
     

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211. View Slide

212. ࣍ճηϛφʔ
     

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213. 213
     EXPLORATORY
     SaaS ΞφϦςΟΫε ϫʔΫγϣοϓ #8
     CLVʢސ٬ੜ֔Ձ஋ʣͷܭࢉ
     

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214. 214
     SaaSͷϏδωε͸ചΓ੾ΓͷϏδωεͱҟͳΓɺ1ճʹಘΒΕΔऩӹ͸গͳ͍͕
     ސ٬͕νϟʔϯ͠ͳ͍ݶΓఆظతʹऩӹΛಘΔ͜ͱ͕Ͱ͖ΔͷͰɺചΓ੾ΓͷϏ
     δωεΑΓಘΒΕΔऩӹ͸େ͖͘ͳΔ͜ͱ͕͋Δɻ
     1݄
     1ສԁ
     2݄ 3݄ ྦྷܭ
     … 12݄
     1ສԁ 1ສԁ 1ສԁ
     12ສԁ
     ച੾
     10ສԁ
     

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215. 215
     ͦ͜Ͱސ٬ͷ֫ಘ΍ҡ࣋ʹͲΕ͚ͩͷඅ༻Λ͔͚Β
     ΕΔ͔Λࢼࢉ͢ΔͨΊʹɺ1ਓͷฏۉతͳސ٬͕ੜ֔
     ͲΕ͚ͩͷऩӹΛ΋ͨΒ͔͢ʢސ٬ੜ֔Ձ஋ʣΛܭ
     ࢉ͢Δ͜ͱ͕ඞཁͱͳΔɻ
     

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216. ͨͩސ٬ͷฏۉతͳαʔϏεͷܧଓظ͕ؒ12ϲ݄͔ͩΒͱ͍ͬͯɺ
     ސ٬ੜ֔Ձ஋͸12ສԁͱ͍͏΄Ͳ୯७Ͱ͸ͳ͍ɻ
     216
     1݄
     1ສԁ
     2݄ 3݄ ྦྷܭ
     … 12݄
     1ສԁ 1ສԁ 1ສԁ
     12ສԁʁ
     ച੾
     

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217. 217
     ͳͥͳΒશͯͷސ٬͕12ϲ݄ؒαʔϏεΛܧଓ͢ΔΘ͚Ͱ͸ͳ͍͔Βͩɻ
     

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218. ࣮͸ੜଘۂઢΛར༻͢Δ͜ͱͰɺސ٬ͷੜଘ཰Λར༻ͯ͠ΑΓਖ਼֬ʹ
     CLVʢސ٬ੜ֔Ձ஋ʣΛܭࢉ͢Δํ๏͕͋Δɻ
     218
     

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219. ͞Βʹίϗʔτ͝ͱʹੜଘۂઢΛඳ͘͜ͱͰͦΕͧΕͷίϗʔτ͝ͱ
     ͷCLVʢސ٬ੜ֔Ձ஋ʣͷܭࢉ΋Ͱ͖ΔΑ͏ʹͳΔɻ
     219
     

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220. 220
     EXPLORATORY
     SaaS ΞφϦςΟΫε ϫʔΫγϣοϓ #8
     CLVʢސ٬ੜ֔Ձ஋ʣͷܭࢉ
     

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221. 221
     • ୈ1ճɿ SaaSͷ࠷ॏཁKPI ͱͦͷՄࢹԽ Part 1
     • ୈ2ճɿ SaaSͷ࠷ॏཁKPI ͱͦͷՄࢹԽ Part 2
     • ୈ3ճɿ Τϯήʔδϝϯτ Part 1 - DAU/MAU
     • ୈ4ճɿΤϯήʔδϝϯτ Part 2 - ύϫʔϢʔβʔɾΧʔϒ
     • ୈ5ճɿ Τϯήʔδϝϯτ Part 3 -RFV෼ੳ
     • ୈ6ճɿίϗʔτ෼ੳ Part 1 - ϨΠϠʔέʔΩɾνϟʔτ
     • ୈ7ճɿ ίϗʔτ෼ੳ Part 2 - ੜଘۂઢ
     • ୈ8ճɿCLVʢސ٬ੜ֔Ձ஋ʣͷܭࢉ - 8/27(໦)
     • ୈ9ճɿ NPSͷܭࢉͱࣗ༝هड़ͷςΩετ෼ੳ
     SaaS ΞφϦςΟΫε
     

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222. View Slide

223. View Slide

224. View Slide

225. View Slide

226. ݄̕։࠵ʂ
     ฏ೔൛: 9݄29(Ր), 30೔(ਫ), 10݄1೔(໦)
     ि຤൛: 9݄26(౔), 27೔(೔), 10݄3೔(౔)
     

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227. • ϏδωεͰ࢖͑Δࢥߟྗͷҭ੒
     σʔλαΠΤϯεͷεΩϧशಘ͚ͩͰͳ͘ɺσʔλΛ࢖ͬͨΑΓΑ͍ҙࢥܾఆΛߦ͏ͨ
     Ίʹඞཁͳ౷ܭతɾ֬཰తࢥߟྗ΋शಘͰ͖Δɻ
     
     • ݱ৔Ͱ࢖͑ΔεΩϧͷशಘ
     ڭࣨͷத͚ͩͰ௨༻͢Δཧ࿦ΑΓ΋ɺ࣮ࡍͷϏδωεͷݱ৔Ͱͷ໰୊Λղܾ͢ΔͨΊʹ
     ࢖͑ΔεΩϧͷशಘʹॏ৺Λ͓͍ͨτϨʔχϯάɻ
     
     • ϓϩάϥϛϯάͳ͠
     RݴޠͷUIͰ͋ΔExploratoryΛ෼ੳπʔϧͱͯ͠࢖༻͢ΔͨΊɺࢥߟྗͱσʔλαΠΤϯ
     εͷख๏ͷशಘʹ100ˋूதͰ͖Δɻ
     ಛ௃
     

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229. Q & A
     

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230. EXPLORATORY
     

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