The Joy Project

Transcript

1. Design for Social Good Graphic Design III | Project 2 Patchanit Sriviroch & Mya Effiong Instructor: Lisa Wilard | Fall 2019
2. “We want to tackle the issue of the isolation of homeless people by forming a campaign centered around bringing joy. We believe that we don’t have to be serious to talk about serious issue. Let’s do something fun!”
3. The Joy Project A Space for the Displaced
4. KEYWORDS - Destigmatization - Positivity - Joy PROJECT BRIEF Happiness is a fundemental part of the human experience, however, not everyone has access to it. For this project, we are going to tackle the issue of the isolation of homeless humans by forming a campaign centered around bringing joy. We believe by planning social events, not only will we cultivate bonds, but we’ll contribute to creating a positive mindset which can foster success in other areas. GOALS - To encourage the humanization of homeless people - To depict the stories (data) we collect in a clean and visually aesthetic output - To gain a new perspective and educate ourselves on the different aspects and pathways that shape an individual - Bring joy!
5. LOGO EXPLORATION We wanted to create a logo that would incorporate a smile in one way or another. Pre campaign name. Chosen campaign name. Top four icons.
6. LOGO EXPLORATION Our final icon was decided based on peer feedback and our acknowledgment of how it embodied our mission! After rounding out the icon and forming the J in the face, we felt The Joy Project was well represented. It is subtle, recognizable, and creates a light feeling, making any viewer want to smile.
7. LOGO EXPLORATION Logo Color.
8. LOGO EXPLORATION Final logo.
9. TAGLINE Word mapping.
10. “A Space for the Displaced.“ TAGLINE
11. BRANDING Our inspiration for color and style reflects brightness, hope, and (ofcourse) joy!
12. Rubik Light Rubik Light Italic Rubik Regular Rubik Italic Rubik Medium Rubik Medium Italic Rubik Bold Rubik Bold Italic Rubik Black Rubik Black Italic # F46161 # FB8289 # F89D5B # FFD5C0 # F1A107 # EF8F99 # FFCF62 Logo Colors Brand Colors BRANDING The Rubik font family’s sans serif build and semi rounded corners compliment our rounded logo.
13. LAYOUT Prototyping.
14. LAYOUT
16. PHONE DEMO https://drive.google.com/open ?id=1ehxsY6Dth4FeHSGW4dH LN389-D6eJNSi
17. WEB DEMO https://drive.google.com/file/d/1 AHfMTvrOEPGTSk56kIHeSOJ6VL aTHaNv/view?usp=sharing
18. thejoyproject_tampa Tampa, Florida thejoyproject_tampa Join us! Become a Joy-Giver! #bringjoy #thejoyproject 212 Likes Join Us! Become a Joy-Giver. BRING JOY! https://drive.google.com/open?id=1TIp3BLwa9iZJR- go2OcTGF1eoRfcvzmV9 INSTAGRAM POST
19. EVENT POSTER One of our social event concepts is a book club. Keeping our brand in mind, we decided on a poster that would be both eye catching and welcoming.
20. PIN
21. Our volunteer t-shirt corporates our smiley logo as well as a volunteer position, a “Joy Giver.” VOLUNTEER T-SHIRT
22. THANK YOU!