Email Marketing Automation: How to Get Started

This slide deck explains what is email marketing automation, why to use it and how to setup different automation strategies based to implement as per different workflows, setting up triggered emails and its benefits too.

Transcript

1. Email marketing automation How to get started? ,
2. Table of contents , What is marketing automation? Why use marketing automation? How does marketing automation work? Marketing automation process Marketing automation strategies to implement Email marketing automation workflow Different types of email marketing workflow Setting drip emails on Sunday Drip email on Monday Drip email on Tuesday Drip email on Wednesday Types of drip level campaign The next-level steps to email marketing Setting up the triggered email Email automation tactics Marketing automation effectiveness Benefits of marketing automation Conclusion
3. What is Marketing Automation? . Automating the tasks . Prospect and customer profiling . Helps send automated personal emails . Helps in customer engagement . Helps in lead nurturing
4. Why use marketing automation? 76% companies implement to generate revenue in first year Businesses implementing it generated a 451% increase in qualified leads Improves productivity by 20%. US marketing automation industry was $6.1 Billion in 2019
5. How does marketing automation work? Identifying the potential customers Reaching to sales-ready customers Cross-sell, upsell to customers
6. Marketing automation process Attract Convert Close Report
7. Marketing automation strategies to implement: Using dynamic content Implementing the drip campaign Automating team collaboration Setting up the nurture campaign Email sequence to follow up Leveraging it in list segmentation
8. Email marketing automation workflow: Identifying the recipient Determining the goal Setting the criteria Identifying the actions to be taken Creating the necessary assets
9. Different types of email marketing workflow: Topic Workflow Subscriber welcome workflow New customer workflow Lead nurturing workflow Re-engagement workflow Event workflow Abandoned shopping cart workflow Upsell workflow Customer happiness workflow Customer engagement workflow Purchase reminder workflow
10. Setting drip emails (Example) Asking whether free for lunch Wednesday Wait for the answer on Monday
11. Drip email on Monday: If no, wait for Tuesday If yes can book for meeting
12. Drip email on Tuesday: If no can ask again If yes already booked
13. Drip email on Wednesday: No, didn’t work out Yes, already had meeting
14. Types of drip email campaign: Educational Promotional Training Top-of-mind Competitive
15. The next-level steps to email marketing: Segmenting the subscribers Personalizing the messages Connecting emails to landing pages Split testing the emails Analyzing the results
16. Setting up the trigger emails: Abandoned cart emails Welcome email Milestone email Birthday and anniversary email
17. Email automation tactics: Having right volume of emails Timing of email Testing of email
18. Making automation effectiveness: Tracking response to collect more information Offering the right discounts Sending the right content
19. Benefits of marketing automation: Saves time and resources Captures and convert new leads Can sell more with less effort Builds a connection with the audience Automates the repeated emails
20. Conclusion: Organizations are increasingly implementing email marketing automation in their process to outreach customers. It helps maintain the relationship with the old customer and convert the new customer. We have some of the best information presented here. The steps followed in email marketing automation, marketing automation strategies, different types of email marketing workflow, and others help understand how one can implement email marketing automation.
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