The young generation - Simon van Cleef

Simon van Cleef speech at Euclid Network annual conference in Malmo and Copenhagen.

Transcript

1. The Young Generation. vrijdag 7 september 2012
2. Gamification Enhancing civic engagement for social change? vrijdag 7 september 2012
3. $ 2.8 billion by 2016 *M2 research vrijdag 7 september 2012
4. The use of game elements and game design techniques in non-game context in order to educate, change attitude of behaviour and inspire action. vrijdag 7 september 2012
5. Motivation Behavior Human desires Game mechanics ! vrijdag 7 september 2012
6. Game Mechanics ! vrijdag 7 september 2012
7. 3 Categories vrijdag 7 september 2012
8. Consumer Engagement (commercial) vrijdag 7 september 2012
9. Employee Incentives (productivity, training) vrijdag 7 september 2012
10. Social Change (enact) vrijdag 7 september 2012
11. For social change or awareness vrijdag 7 september 2012
12. Less boring More game like Innovative ! vrijdag 7 september 2012
13. Motivate Engage Participate Educate Change habitsatitudes and behavors Inspire action vrijdag 7 september 2012
14. I example of a social change campaign vrijdag 7 september 2012
15. To conserve and restore natural ecosystems, focusing on birds, other wildlife, and their habitats for the benefit of humanity and the earth's biological diversity. vrijdag 7 september 2012
16. Interactive social media game vrijdag 7 september 2012
17. vrijdag 7 september 2012
18. vrijdag 7 september 2012
19. vrijdag 7 september 2012
20. Results 1 month 34 Species of Birds Over 100 websites 10.000 participants 90 million website impressions vrijdag 7 september 2012