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The young generation - Simon van Cleef

The young generation - Simon van Cleef

Simon van Cleef speech at Euclid Network annual conference in Malmo and Copenhagen.

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Insite Project

October 07, 2012
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Transcript

  1. The Young Generation. vrijdag 7 september 2012

  2. Gamification Enhancing civic engagement for social change? vrijdag 7 september

    2012
  3. $ 2.8 billion by 2016 *M2 research vrijdag 7 september

    2012
  4. The use of game elements and game design techniques in

    non-game context in order to educate, change attitude of behaviour and inspire action. vrijdag 7 september 2012
  5. Motivation Behavior Human desires Game mechanics ! vrijdag 7 september

    2012
  6. Game Mechanics ! vrijdag 7 september 2012

  7. 3 Categories vrijdag 7 september 2012

  8. Consumer Engagement (commercial) vrijdag 7 september 2012

  9. Employee Incentives (productivity, training) vrijdag 7 september 2012

  10. Social Change (enact) vrijdag 7 september 2012

  11. For social change or awareness vrijdag 7 september 2012

  12. Less boring More game like Innovative ! vrijdag 7 september

    2012
  13. Motivate Engage Participate Educate Change habitsatitudes and behavors Inspire action

    vrijdag 7 september 2012
  14. I example of a social change campaign vrijdag 7 september

    2012
  15. To conserve and restore natural ecosystems, focusing on birds, other

    wildlife, and their habitats for the benefit of humanity and the earth's biological diversity. vrijdag 7 september 2012
  16. Interactive social media game vrijdag 7 september 2012

  17. vrijdag 7 september 2012

  18. vrijdag 7 september 2012

  19. vrijdag 7 september 2012

  20. Results 1 month 34 Species of Birds Over 100 websites

    10.000 participants 90 million website impressions vrijdag 7 september 2012