very good to get something up and running quickly with no on- premises OPX (great for startups). o Phase II – an Enterprise goes all-in with the cloud and once at scale starts to see OPX exceed on-premises expenses. Performance and scale benefits start to decline. o Phase III – unless you are a very large enterprise customer (Netflix, Apple, etc.) who gets special pricing, customer need to move to a hybrid solution with global scale. Most customers’ cloud journey has phases