SoftIron - IT Press Tour Dec. 2020

Transcript

1. IT Press Tour Round 2, Dec. 15th 2020 The next Phase of Growth
2. Meet the Team
3. Agenda 1. Quick Intro to SoftIron for new attendees 2. What has changed since June? 3. Accelerating our Ability to deliver “Enterprise Class” Ceph 4. Customer Presentation - THG 5. Building a Different Kind of Tech. Company 6. Summary and Q&A
4. Who is SoftIron? -Phil
6. Vision & Mission Vision SoftIron®’s vision for the enterprise data center is a truly high-performing, software-defined operation that is efficient, flexible, scalable and secure, yet free of complexity and unnecessary expense. Mission SoftIron are setting out to achieve their vision by systematically dismantling the limitations of the legacy data center. SoftIron eliminates vendor lock-in, siloed operations and complexity to enable flexible, scalable and high-performing outcomes by creating task-specific appliances, leveraging leading open-source software, for scale-out data center solutions. All of which is designed, built and assembled transparently.
7. Task Specific Design - Purpose-built for the data center We do not optimize a generic unit. We do not configure the cheapest components. We design and build properly, from scratch, for specific open source software. • Removes complexity and unlocks the full potential of open source • Leading to new industry benchmarks Industry Redefining Performance • Density • Performance • Deploy and manage open source infrastructure • Efficiency Data Security through Secure Provenance SoftIron not only controls the entire design and build process, but designs and manufactures and assembles all products in-house, from the ground up, including electronics subassemblies. What Separates us from others
8. What’s Changed since June? - Phil
9. Major Milestones in the last Six Months Rapid Growth in Customer Deployments • Strong pipeline for 2021 Significant new relationships to drive broad scale adoption Major Growth in our ability execute on our Vision • Double the headcount • New office locations in San Diego and Berlin • Rounding out of Engineering team Acceleration/extension of our “Edge Manufacturing” and organizational strategy
10. COVID & “Sovereign Resilience” lead to the same place Globally located, remotely enabled, 24 hour business • Easier to achieve from the ground-up than to re-engineer • Skilled staff can’t/won’t move in the future • Becomes a competitive advantage - the best people, not just the best local people. “Edge Manufacturing” in strategic locations • Shorter, more predictable supply chains • Integrates us into the local economy • Unique ability to deliver secure provenance
11. Product Strategy - Craig
12. SDS market adoption will evolve as it accelerates The trends • By 2024, 50% of deployed storage will be in SDS on-prem or in public clouds • By 2025, 75% of enterprise data is generated and processed outside the datacenter, up from 15% today • The Global Edge Computing Market is Projected to Grow from USD 3.6 Billion in 2020 to USD 15.7 Billion by 2025 • By 2024, more than 30% of enterprise storage capacity will be remotely managed outside of enterprise data centers, up from less than 5% in 2020 Market needs • Consistent storage platform from edge to core to cloud • Task specific storage platform designed to operate outside the data center • Resilient and self-healing platform designed to survive without skilled engineers nearby
13. SoftIron accelerates enterprise Ceph adoption What SoftIron and Ceph do well today • Unlocking performance/reliability through thoughtful hardware design • Providing agility through programmatic interfaces, breadth of protocol support • Providing flexibility in hardware configurations and durability settings Focuses for accelerating enterprise adoption • Ease of use • Enterprise integration • Hardware innovation • Ecosystem integration
14. Ease of use Enterprise Integration Edge-to-core relevance Ecosystem integration • Simplified appliance • Fully integrated delivery-model - no bags of parts • SoftIron Storage Manager • Ease of support • IP license acquired to accelerate protocol development • New software development team established to support these efforts • Low-power form-factors for emerging data locations • Resilient deployment models to facilitate longer lights-out operations Progress on the SoftIron enterprise adoption path
15. HyperDrive Product Strategy for Enterprise Workloads
16. Customer Presentation The Hut Group Schalk Van Der Merwe, CTO
18. THG & Sustainability • 100% renewable electricity used at THG-managed UK sites • >99% of our waste from our flagship UK warehouse diverted from landfill • Closed-loop recycling of cardboard in our warehouse • Ethical supply chain review through Sedex membership • Funding global environmental and social impact projects through our key projects • Supporting the health and wellbeing of our customers with our health and beauty brands • Providing over 7,000 secure jobs globally to support families and communities • Pledged £10M of aid and support to the Manchester area during the Covid-19 pandemic
19. Significant Power Savings/ Efficiency *Assumed 40U of rack space available Ref 1 / Ref 2 / Ref 3
23. Geo replicated S3 Zones Singapore (2021) London Frankfurt Dallas
24. SoftIron demonstrates Ceph value in the enterprise
25. A Different Approach to Organization and Manufacturing Jason Van der Schyff, COO
26. Why the tech. world won’t be the same in 2021 The best talent will demand to work remotely • Accelerating the demise of silicon valley as the epicenter Attitudes to regular long haul travel to meet “in-person” will shift permanently BUT Concerns with supply chain complexity and transparency will increase Trend to “Sovereign Resilience” will accelerate, favouring local suppliers, embedded and invested in the local economy • US, UK, Australia at the forefront • India, Brazil leading second wave How, as a small technology company do you organise for competitive advantage in that environment?
27. Unique approach delivers customer value & competitive advantage Systems and processes to enable a 24 hour “work day” • Hire in and work from any global location, regardless of function • Staff today across all functions across US, UK, Germany, Czech, ANZ.. “Edge Manufacturing” Strategy • Multiple factories in key strategic locations • Utilize advances in low volume technology manufacture • De-risk supply chain • Enable secure provenance and sovereign resilience Embed in the local economies • Hiring, training, manufacturing, socio-political involvement Do the things from day one that our largest competitors will have to re-engineer their entire businesses in order to compete.
28. Why Manufacture at All? “Designed not Assembled” leads to a better product • Design engineers co-located with manufacturing Ground up control leads to new product innovation • Patents pending and granted that require this Secure provenance only possible when you have granular control over design and manufacture
29. Pushing it Further Supply Chain Diversification • Volume of scale is not mutually exclusive from edge manufacturing • Edge manufacturing creates the opportunity to incorporate local supply chains • Self-sufficient facilities, every product built in every facility as needed. Industry 4.0 • Developing core manufacturing technology and IP in-house • Investigating how we bring more of the manufacturing process in house • Collaborating with the best vendors in manufacturing - just as we have with silicon & OSS
30. Thank You & Questions