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Brighton SEO September 2023 - Can an Entirely AI Generated Site Rank?

Brighton SEO September 2023 - Can an Entirely AI Generated Site Rank?

"ChatGPT, write an entertaining description for my BrightonSEO talk. I’ll be discussing how I built a site made entirely with generative AI, and whether I managed to get it to rank."

Jade's wild ride into the AI Wonderland: a website spawned by machine magic! Will Google bow to the AI overlords or shun her creation into the 'Discovered: Not Indexed' abyss of doom? Join the adventure and unearth the truth! Plus, prepare to snort with laughter as we unveil mind-boggling AI images of vegetables. You’ve never seen a pepper that looks quite like this one…

Jade Symons

September 01, 2023
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Transcript

  1. 1
    Can a Fully AI-Crafted Website
    Outsmart Google's Ranking
    Algorithm?
    Jade Symons
    dentsu
    speakerdeck.com/jadesymons
    linkedin.com/in/jade-symons-gage

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  2. 2

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  3. 3

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  4. 4

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  5. 5
    If I’m being honest…

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  6. 6
    Jade’s
    hammock
    goes here

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  7. 7

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  8. 8

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  9. 9

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  10. 10

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  11. 11

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  12. 12

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  13. 13

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  14. 14
    How to Grow Vegetables

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  15. 15

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  16. 16

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  17. 17

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  18. 18
    What about technical?

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  19. 19

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  20. 20
    What about readability?

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  21. 21

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  22. 22
    What about
    the French?

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  23. 23

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  24. 24

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  25. 25
    Can Google tell it’s from
    ChatGPT?

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  26. 26
    AI Content Detected

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  27. 27
    Does Google actually care?

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  28. 28

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  29. 29
    Let’s run a test…

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  30. 30

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  31. 31

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  32. 32

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  33. 33
    What about E-E-A-T?

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  34. 34
    85

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  35. 35
    What if the site has strong
    E-E-A-T?

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  36. 36

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  37. 37

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  38. 38

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  39. 39

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  40. 40
    ChatGPT in trouble: OpenAI sued for stealing
    everything anyone’s ever written on the Internet

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  41. 41
    ChatGPT use declines as users complain about
    ‘dumber’ answers

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  42. 42

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  47. 47
    https://services.google.com/fh/files/misc/exec_ guide_ gen_ ai.pdf

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  48. 48
    And finally…

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  49. 49
    Jade’s
    hammock
    doesn’t go
    here (yet)

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  50. 50
    Barbados SEO:
    The Caribbean’s #1
    Digital Marketing
    Conference

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  51. 51
    Can a Fully AI-Crafted Website
    Outsmart Google's Ranking
    Algorithm?
    Jade Symons
    dentsu
    speakerdeck.com/jadesymons
    linkedin.com/in/jade-symons-gage

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