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Startup.fm #09 - Amazon Pinpoint編 エンジニアにこそ学んでほしいデジタルユザーエンゲージメント! / Startup fm - Amazon Pinpoint

Jaga
September 10, 2020

Startup.fm #09 - Amazon Pinpoint編 エンジニアにこそ学んでほしいデジタルユザーエンゲージメント! / Startup fm - Amazon Pinpoint

2020.9.10.にAWS Startupチームが主催するセミナー、Startup.fm にて、Amazon Pinpointを用いたグロースハックというテーマでお話しさせていただいた際の資料です。公演後のQ&Aを追加しました。
https://awsj-startup.connpass.com/event/187368/

Jaga

September 10, 2020
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