Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Hyper Island - MVP
Search
Jakob Mattsson
May 12, 2014
Technology
0
190
Hyper Island - MVP
Jakob Mattsson
May 12, 2014
Tweet
Share
More Decks by Jakob Mattsson
See All by Jakob Mattsson
Forgotten Funky Functions
jakobmattsson
1
420
Forgotten Funky Functions
jakobmattsson
0
510
Your HTTP API is not RESTful
jakobmattsson
3
580
Creating JavaScript modules
jakobmattsson
1
400
Automated CSS Testing - jsday Verona
jakobmattsson
1
520
Promise to test it - jsday Verona
jakobmattsson
2
610
How to *actually* use promises in JavaScript
jakobmattsson
7
2.6k
Automated CSS Testing - Not Just a Myth (JSConf.Asia)
jakobmattsson
6
610
CTK Sales v2
jakobmattsson
1
100
Other Decks in Technology
See All in Technology
Understanding Go GC #coefl_go_jp
bengo4com
0
1.1k
MySQL HeatWave:サービス概要のご紹介
oracle4engineer
PRO
4
1.7k
AIとTDDによるNext.js「隙間ツール」開発の実践
makotot
5
660
GCASアップデート(202506-202508)
techniczna
0
250
LLM時代の検索とコンテキストエンジニアリング
shibuiwilliam
2
1.1k
LLMエージェント時代に適応した開発フロー
hiragram
1
410
モバイルアプリ研修
recruitengineers
PRO
2
220
キャリアを支え組織力を高める「多層型ふりかえり」 / 20250821 Kazuki Mori
shift_evolve
PRO
2
300
AIエージェントの開発に必須な「コンテキスト・エンジニアリング」とは何か──プロンプト・エンジニアリングとの違いを手がかりに考える
masayamoriofficial
0
370
AIドリブンのソフトウェア開発 - うまいやり方とまずいやり方
okdt
PRO
9
580
会社にデータエンジニアがいることでできるようになること
10xinc
9
1.6k
どこで動かすか、誰が動かすか 〜 kintoneのインフラ基盤刷新と運用体制のシフト 〜
ueokande
0
180
Featured
See All Featured
[Rails World 2023 - Day 1 Closing Keynote] - The Magic of Rails
eileencodes
36
2.5k
Music & Morning Musume
bryan
46
6.7k
Balancing Empowerment & Direction
lara
2
590
No one is an island. Learnings from fostering a developers community.
thoeni
21
3.4k
Being A Developer After 40
akosma
90
590k
Visualization
eitanlees
147
16k
GraphQLの誤解/rethinking-graphql
sonatard
71
11k
Cheating the UX When There Is Nothing More to Optimize - PixelPioneers
stephaniewalter
283
13k
How to Think Like a Performance Engineer
csswizardry
25
1.8k
The Invisible Side of Design
smashingmag
301
51k
Building Adaptive Systems
keathley
43
2.7k
Responsive Adventures: Dirty Tricks From The Dark Corners of Front-End
smashingmag
251
21k
Transcript
MVP
A startup is the temporary organization used to search for
a scalable business model under conditions of great uncertainty. ! The purpose is not to remain a startup. Failure = failure to transition.
A startup is a company that is confused about: !
What its product is Who its customers are How to make money
None
Jakob Mattsson @jakobmattsson Developer • Entrepreneur • Consultant
None
Test your hypotheses
”Maximize validated learning for the least amount of effort.”
#1 ! Problem/solution-fit What the product is Who the customers
are
Interviews. Talking to people. Experience. Studies. Questioners. Observations. Requests. Advice.
“In theory, theory and practice are the same. In practice,
they are not.”
”MOST IMPORTANT STEP FOR BUILD PRODUCT IS BUILD PRODUCT”
MVP Minimum Viable Product ! ! ! "You’re selling the
vision and delivering the minimum feature set"
Three characteristics ! ! - Communicate enough value so people
are willing to buy it ! - Deliver enough benefit to retain early adopters ! - Provides feedback to guide future development
Easy to overdo!
SpridDittCV !
SpridDittCV ! - We built a complete product up front
- We had decided what the idea was - We spent time on details ! ”Does it work in all the browsers? Customize the checkboxes! Beat the other job application-sites! Guide the user. Build integrations!”
Minimum Viable Sloppy products that are slow, unhelpful, boring, lack
appealing and are not particularly useful Developed by a megacorporation for nine years and released with a superbowl commercial MVP
Quick and easy customer feedback. touch-and-tell.se
! ! - We were very strict about keeping it
small - We said no to a lot of things - maybe too many ”A lot of the time, people don't know what they want until you show it to them”
We also forgot the mechanical turk!
Hide the inner workings. ! ! Unless you know that
you need it, don’t automate what can be done manually.
None
”The landing page” Sell the product, without the product !
! - One page - Product pitch - Signup for beta/news
”The landing page” An exercise in: ! ! - Creating
a good landing page - Creating good ads - Testing ads as distribution channel
”The landing page” An exercise in: ! ! - Creating
a good landing page - Creating good ads - Testing ads as distribution channel Quite narrow. Use with caution.
Copybox Meme Machine Rich (for advertisers) Rich (for media) ???
Profit
- Several meaningful pivots - A long time spent on
each one - Slow feedback when few customers - Slow feedback when customers are clueless - A lot of complicated technology built
- Several meaningful pivots - A long time spent on
each one - Slow feedback when few customers - Slow feedback when customers are clueless - A lot of complicated technology built MVP in B2B is tricky!
300 000 users Featured in App Store Making money Viable?
Absolutely!
300 000 users Featured in App Store Making money Viable?
Absolutely! Nailed problem/solution?
There is work to be done! ! ! Multi-platforms bring
issues ! Zoom in - what is the core? ! New hypotheses: what to remove?
None
@jakobmattsson