Hyper Island - MVP

Hyper Island - MVP

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Jakob Mattsson

May 12, 2014
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Transcript

  1. MVP

  2. A startup is the temporary organization used to search for

    a scalable business model under conditions of great uncertainty. ! The purpose is not to remain a startup. Failure = failure to transition.
  3. A startup is a company that is confused about: !

    What its product is Who its customers are How to make money
  4. None
  5. Jakob Mattsson @jakobmattsson Developer • Entrepreneur • Consultant

  6. None
  7. Test your hypotheses

  8. ”Maximize validated learning for the least amount of effort.”

  9. #1 ! Problem/solution-fit What the product is Who the customers

    are
  10. Interviews. Talking to people. Experience. Studies. Questioners. Observations. Requests. Advice.

  11. “In theory, theory and practice are the same. In practice,

    they are not.”
  12. ”MOST IMPORTANT STEP FOR BUILD PRODUCT IS BUILD PRODUCT”

  13. MVP Minimum Viable Product ! ! ! "You’re selling the

    vision and delivering the minimum feature set"
  14. Three characteristics ! ! - Communicate enough value so people

    are willing to buy it ! - Deliver enough benefit to retain early adopters ! - Provides feedback to guide future development
  15. Easy to overdo!

  16. SpridDittCV !

  17. SpridDittCV ! - We built a complete product up front

    - We had decided what the idea was - We spent time on details ! ”Does it work in all the browsers? Customize the checkboxes! Beat the other job application-sites! Guide the user. Build integrations!”
  18. Minimum Viable Sloppy products that are slow, unhelpful, boring, lack

    appealing and are not particularly useful Developed by a megacorporation for nine years and released with a superbowl commercial MVP
  19. Quick and easy customer feedback. touch-and-tell.se

  20. ! ! - We were very strict about keeping it

    small - We said no to a lot of things - maybe too many ”A lot of the time, people don't know what they want until you show it to them”
  21. We also forgot the mechanical turk!

  22. Hide the inner workings. ! ! Unless you know that

    you need it, don’t automate what can be done manually.
  23. None
  24. ”The landing page” Sell the product, without the product !

    ! - One page - Product pitch - Signup for beta/news
  25. ”The landing page” An exercise in: ! ! - Creating

    a good landing page - Creating good ads - Testing ads as distribution channel
  26. ”The landing page” An exercise in: ! ! - Creating

    a good landing page - Creating good ads - Testing ads as distribution channel Quite narrow. Use with caution.
  27. Copybox Meme Machine Rich (for advertisers) Rich (for media) ???

    Profit
  28. - Several meaningful pivots - A long time spent on

    each one - Slow feedback when few customers - Slow feedback when customers are clueless - A lot of complicated technology built
  29. - Several meaningful pivots - A long time spent on

    each one - Slow feedback when few customers - Slow feedback when customers are clueless - A lot of complicated technology built MVP in B2B is tricky!
  30. 300 000 users Featured in App Store Making money Viable?

    Absolutely!
  31. 300 000 users Featured in App Store Making money Viable?

    Absolutely! Nailed problem/solution?
  32. There is work to be done! ! ! Multi-platforms bring

    issues ! Zoom in - what is the core? ! New hypotheses: what to remove?
  33. None
  34. @jakobmattsson