A startup is the temporary organization used to search for a scalable business model under conditions of great uncertainty. ! The purpose is not to remain a startup. Failure = failure to transition.
Three characteristics ! ! - Communicate enough value so people are willing to buy it ! - Deliver enough benefit to retain early adopters ! - Provides feedback to guide future development
SpridDittCV ! - We built a complete product up front - We had decided what the idea was - We spent time on details ! ”Does it work in all the browsers? Customize the checkboxes! Beat the other job application-sites! Guide the user. Build integrations!”
Minimum Viable Sloppy products that are slow, unhelpful, boring, lack appealing and are not particularly useful Developed by a megacorporation for nine years and released with a superbowl commercial MVP
! ! - We were very strict about keeping it small - We said no to a lot of things - maybe too many ”A lot of the time, people don't know what they want until you show it to them”
”The landing page” An exercise in: ! ! - Creating a good landing page - Creating good ads - Testing ads as distribution channel Quite narrow. Use with caution.
- Several meaningful pivots - A long time spent on each one - Slow feedback when few customers - Slow feedback when customers are clueless - A lot of complicated technology built
- Several meaningful pivots - A long time spent on each one - Slow feedback when few customers - Slow feedback when customers are clueless - A lot of complicated technology built MVP in B2B is tricky!
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