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Hyper Island - MVP

Hyper Island - MVP

Jakob Mattsson

May 12, 2014
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  1. MVP

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  2. A startup is the temporary organization
    used to search for
    a scalable business model under
    conditions of great uncertainty.
    !
    The purpose is not to remain a startup.
    Failure = failure to transition.

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  3. A startup is a company that is confused about:
    !
    What its product is
    Who its customers are
    How to make money

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  5. Jakob Mattsson
    @jakobmattsson
    Developer • Entrepreneur • Consultant

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  7. Test your hypotheses

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  8. ”Maximize validated learning
    for the least amount of effort.”

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  9. #1
    !
    Problem/solution-fit
    What the product is
    Who the customers are

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  10. Interviews. Talking to people.
    Experience. Studies. Questioners.
    Observations. Requests. Advice.

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  11. “In theory, theory and practice are the same.
    In practice, they are not.”

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  12. ”MOST IMPORTANT STEP
    FOR BUILD PRODUCT
    IS BUILD PRODUCT”

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  13. MVP
    Minimum Viable Product
    !
    !
    !
    "You’re selling the vision and
    delivering the minimum feature set"

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  14. Three characteristics
    !
    !
    - Communicate enough value so people are willing to buy it
    !
    - Deliver enough benefit to retain early adopters
    !
    - Provides feedback to guide future development

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  15. Easy to overdo!

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  16. SpridDittCV
    !

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  17. SpridDittCV
    !
    - We built a complete product up front
    - We had decided what the idea was
    - We spent time on details
    !
    ”Does it work in all the browsers? Customize the
    checkboxes! Beat the other job application-sites!
    Guide the user. Build integrations!”

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  18. Minimum Viable
    Sloppy products
    that are slow,
    unhelpful, boring,
    lack appealing
    and are not
    particularly useful
    Developed by a
    megacorporation
    for nine years and
    released with a
    superbowl
    commercial
    MVP

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  19. Quick and easy
    customer feedback.
    touch-and-tell.se

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  20. !
    !
    - We were very strict about keeping it small
    - We said no to a lot of things - maybe too many
    ”A lot of the time, people don't know what
    they want until you show it to them”

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  21. We also forgot the mechanical turk!

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  22. Hide the inner workings.
    !
    !
    Unless you know that you need it,
    don’t automate what can be done manually.

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  24. ”The landing page”
    Sell the product, without the product
    !
    !
    - One page
    - Product pitch
    - Signup for beta/news

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  25. ”The landing page”
    An exercise in:
    !
    !
    - Creating a good landing page
    - Creating good ads
    - Testing ads as distribution channel

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  26. ”The landing page”
    An exercise in:
    !
    !
    - Creating a good landing page
    - Creating good ads
    - Testing ads as distribution channel
    Quite narrow.
    Use with caution.

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  27. Copybox
    Meme Machine
    Rich (for advertisers)
    Rich (for media)
    ???
    Profit

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  28. - Several meaningful pivots
    - A long time spent on each one
    - Slow feedback when few customers
    - Slow feedback when customers are clueless
    - A lot of complicated technology built

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  29. - Several meaningful pivots
    - A long time spent on each one
    - Slow feedback when few customers
    - Slow feedback when customers are clueless
    - A lot of complicated technology built
    MVP in B2B is tricky!

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  30. 300 000 users
    Featured in App Store
    Making money
    Viable? Absolutely!

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  31. 300 000 users
    Featured in App Store
    Making money
    Viable? Absolutely!
    Nailed problem/solution?

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  32. There is work to be done!
    !
    !
    Multi-platforms bring issues
    !
    Zoom in - what is the core?
    !
    New hypotheses: what to remove?

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  34. @jakobmattsson

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