Communication APIs in 15 minutes

My talk on Communication APIs from the Mashery Business of APIs London 2012.

Event site:
http://apiconference.com/about-2012/london-2012/

Video of talk:
http://vimeo.com/56295654

Transcript

1. CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012 Communication APIs in 15 mins (ish!) James Parton Director of European Marketing, Twilio @jamesparton Monday, 26 November 12
2. CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012 Why should you care? Data from Tomi Ahonen, May & September 2012 Monday, 26 November 12
3. CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012 Why should you care? Data from Tomi Ahonen, May & September 2012 Telecommunications is a $1 trillion industry Monday, 26 November 12
4. CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012 Why should you care? 5.9 billion people use SMS x6 x3 x2.5 Data from Tomi Ahonen, May & September 2012 Telecommunications is a $1 trillion industry Monday, 26 November 12
5. CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012 Why should you care? 5.9 billion people use SMS x6 x3 x2.5 Data from Tomi Ahonen, May & September 2012 Telecommunications is a $1 trillion industry x34,560 faster open rate x5 open rate 21% higher response rate vs. Monday, 26 November 12
6. INTERNET Monday, 26 November 12
7. INTERNET Copper Monday, 26 November 12
8. INTERNET Copper Switching Monday, 26 November 12
9. INTERNET Copper Switching WWW Monday, 26 November 12
10. Innovation INTERNET Copper Switching WWW Monday, 26 November 12
11. TELECOM Monday, 26 November 12
12. TELECOM Copper Monday, 26 November 12
13. TELECOM Copper Switching Monday, 26 November 12
14. Copper Switching Monday, 26 November 12
15. CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012 The Communications Landscape Monday, 26 November 12
16. CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012 The Communications Landscape Landline Provide landlines (WiFi) Monday, 26 November 12
17. CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012 The Communications Landscape Landline Provide landlines (WiFi) Mobile Provide mobile lines (WiFi) Monday, 26 November 12
18. CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012 The Communications Landscape Landline Provide landlines (WiFi) Mobile Provide mobile lines (WiFi) Over The Top (OTT) Use other peoples networks to deliver their services (Digital Cuckoo!) Monday, 26 November 12
19. CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012 The Communications Landscape Landline Provide landlines (WiFi) Mobile Provide mobile lines (WiFi) Over The Top (OTT) Use other peoples networks to deliver their services (Digital Cuckoo!) Cloud Virtualize Telco capabilities in the cloud and directly connect into networks Monday, 26 November 12
20. CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012 The Communications Landscape Landline Provide landlines (WiFi) Mobile Provide mobile lines (WiFi) Over The Top (OTT) Use other peoples networks to deliver their services (Digital Cuckoo!) Cloud Virtualize Telco capabilities in the cloud and directly connect into networks Legacy Monday, 26 November 12
21. CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012 The Communications Landscape Landline Provide landlines (WiFi) Mobile Provide mobile lines (WiFi) Over The Top (OTT) Use other peoples networks to deliver their services (Digital Cuckoo!) Cloud Virtualize Telco capabilities in the cloud and directly connect into networks Legacy Software Monday, 26 November 12
22. CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012 Why Software is Eating... Telecommunications Andreessen photo: http://www.flickr.com/photos/36521958135@N01/2443764501 Monday, 26 November 12
23. CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012 Why Software is Eating... Telecommunications • Marc Andreessen was right about software eating the world, especially when it comes to Telecommunications... - The innovation void is being filled by software companies, not Telco’s Andreessen photo: http://www.flickr.com/photos/36521958135@N01/2443764501 Monday, 26 November 12
24. CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012 Why Software is Eating... Telecommunications • Marc Andreessen was right about software eating the world, especially when it comes to Telecommunications... - The innovation void is being filled by software companies, not Telco’s Andreessen photo: http://www.flickr.com/photos/36521958135@N01/2443764501 • So why is it now all about Software? - Software people think web first. This style of thinking is inherently open - Software people think collaboratively - APIs, collaborative working, open source Monday, 26 November 12
25. CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012 Why Software is Eating... Telecommunications • Marc Andreessen was right about software eating the world, especially when it comes to Telecommunications... - The innovation void is being filled by software companies, not Telco’s Andreessen photo: http://www.flickr.com/photos/36521958135@N01/2443764501 • So why is it now all about Software? - Software people think web first. This style of thinking is inherently open - Software people think collaboratively - APIs, collaborative working, open source - Software people think about building communities & ecosystems - DOers Monday, 26 November 12
26. CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012 Communication APIs Monday, 26 November 12
27. CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012 Communication APIs Monday, 26 November 12
28. CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012 Communication APIs Monday, 26 November 12
29. CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012 Communication APIs Monday, 26 November 12
30. CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012 Communication APIs Monday, 26 November 12
31. CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012 Communication APIs Buy a number and have a working app in 5 minutes Watch this to see proof :) Monday, 26 November 12
32. TELECOM Monday, 26 November 12
33. TELECOM Copper Monday, 26 November 12
34. TELECOM Copper Switching Monday, 26 November 12
35. TELECOM Copper Switching twilio Monday, 26 November 12
36. Innovation TELECOM Copper Switching twilio Monday, 26 November 12
37. CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012 What can you build? Contact Centers Two-factor Auth Call Tracking Click to Call Workflow Automation Monday, 26 November 12
38. CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012 ...and the weird & wonderful http://bumblephone.com http://ajaxthedog.com Michael Newman TEDx UCLA Monday, 26 November 12
39. CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012 Recommended Reading Alan Quayle http://www.alanquayle.com Tomi Ahonen http://communities-dominate.blogs.com/brands/ Disruptive Wireless http://disruptivewireless.blogspot.co.uk/ Martin Geddes http://www.martingeddes.com/ Telco 2.0 http://www.telco2.net/blog/ Monday, 26 November 12
40. CONTENTS CONFIDENTIAL & COPYRIGHT © TWILIO INC. 2012 Contact Info @jamesparton twilio.com Monday, 26 November 12