Evangelizing UX design in an organization

In this talk I explained the steps my team and me took to build a design culture and influence decision making.

Transcript

1. Evangelizing UXD in an organization MaterialUp November 2016. Janko Jovanovic Senior UX Designer, Contentful
2. 6 things we did and went from zero to having a strong design team and influence
3. Blank slate
5. E X P O S U R E T O U S E R S 1
7. Awareness of shortcomings and support to fixing them Budget for further testing Design was perceived as more than visual design only O U T C O M E
8. Q U A L I TAT I V E R E S E A R C H 2
10. The whole company talks about Persona #1, adjusts strategies and gets the first results The budget for further research approved O U T C O M E
11. I N V O LV E O T H E R S 3
13. Cross-functional teams One designer in every team Every projects begins with design The impact has expanded; We hired 2 more product designers and 1 marketing designer O U T C O M E
14. M O R E R E S E A R C H 4
16. Again, the whole company talks about personas. Persona #1 and #2 shape our strategy. Discovery team has been formed. The first UX researcher has been hired. O U T C O M E
17. D E S I G N C R I T I Q U E 5
19. More trust Greater openness and less hanging on to ideas Better feedback from stakeholders O U T C O M E
20. D E S I G N L I B R A R Y 6
22. General interest in design and appreciation O U T C O M E
23. T H E S TAT E O F T H I N G S
25. E V E R Y T H I N G I S C O N S TA N T F L U X
26. Continuous research Break the silos Everybody in the company is responsible for “UX” No need for design advocacy Involve those with power to the design process
27. UX design is not (only) about designing but about coordinating, facilitating and enabling
28. Products Support Customer success Marketing Sales Social networks Brand Services Press Conferences Hiring
29. Connecting all the channels through which users interact with the company into one coherent whole
30. L E T ’ S R E C A P
31. 1.UXD isn’t only design 2.UXD is about the whole company 3.Undercover work 4.Expose them to users 5.Involve everybody 6.Provide a framework for working 7.Little things can make big impacts 8.Get out of you chair! 9.We instead of me (co-ownership) 10.Change is slow
32. Thank you @jankowarpspeed www.jankoatwarpspeed.com