Selling design & changing the world: UX Lessons from the public sector

Talk on neuro web design @TheDigitalBarn

Transcript

1. Selling design & changing the world UX Lessons from the public sector
2. HELLO Jason Brewster T @JasonBrewster
3. T @JasonBrewster Leadership Academy Leadership Academy
4. Old brain NHS Leadership Academy // T @JasonBrewster + The brain MID brain New brain
5. Scan & automatic reaction NHS Leadership Academy // T @JasonBrewster + The brain Emotions Reasoning Old brain MID brain New brain
6. pieces of information taken in by the senses NHS Leadership Academy // T @JasonBrewster + The brain 11,000,000 Every second
7. NHS Leadership Academy // T @JasonBrewster + The brain Confabulate
8. NHS Leadership Academy // T @JasonBrewster What do you want?
9. NHS Leadership Academy // T @JasonBrewster What do you want?
10. Scan & automatic reaction NHS Leadership Academy // T @JasonBrewster + The brain Emotions Reasoning Old brain MID brain New brain
11. NAME COMPANY // follow me : twitter.com/name or facebook.com/name + Seeing the world Decide Process Sense Respond Feedback
12. NAME COMPANY // follow me : twitter.com/name or facebook.com/name + Seeing the world Decide Process Sense Respond Feedback
13. NAME COMPANY // follow me : twitter.com/name or facebook.com/name + Seeing the world B
14. NAME COMPANY // follow me : twitter.com/name or facebook.com/name + Seeing the world Decide Process Sense Respond Feedback
15. NHS Leadership Academy // T @JasonBrewster + Seeing the world Decide Process Sense Respond Feedback
16. NHS Leadership Academy // T @JasonBrewster + Seeing the world : Processing Signal detection theory
17. NHS Leadership Academy // T @JasonBrewster + Seeing the world : Processing ‘THE BAG’
18. NHS Leadership Academy // T @JasonBrewster + Seeing the world : Processing Target Search
19. NHS Leadership Academy // T @JasonBrewster + Seeing the world : Processing 1 f w r e p i 5 y 6 9 l u 4 j e h b 2 t g 8 n M 8 z d 3 s q k m v x 5
20. NHS Leadership Academy // T @JasonBrewster + Seeing the world : Processing 1 f w r e p i 5 y 6 9 l u 4 j e h b 2 t g 8 n M 8 z d 3 s q k m b x 5
21. NHS Leadership Academy // T @JasonBrewster + Seeing the world : Processing 1 f w r e p i 5 y 6 9 l u 4 j e h b 2 t g 8 n M 8 z d 3 s q k m b x 5
22. NHS Leadership Academy // T @JasonBrewster + Seeing the world : Processing
23. Bus stop Door handle Mission Repeat Feral Music Bath tub Madagascar Mathematics indigo
24. NHS Leadership Academy // T @JasonBrewster + Seeing the world : Processing What can you recall?
25. Bus stop Door handle Mission Repeat Feral Music Bath tub Madagascar Mathematics indigo
26. NHS Leadership Academy // T @JasonBrewster + Seeing the world : Processing
27. NHS Leadership Academy // T @JasonBrewster + Seeing the world : Processing
28. + Seeing the world Decide Process Sense Respond Feedback
29. NHS Leadership Academy // T @JasonBrewster + Engaging the mid brain Social validation Selfishness Stimulation
30. NHS Leadership Academy // T @JasonBrewster + Engaging the mid brain : Stimulation
31. NHS Leadership Academy // T @JasonBrewster + Engaging the mid brain : Selfishness
32. NHS Leadership Academy // T @JasonBrewster + Engaging the mid brain : Social Validation
33. NHS Leadership Academy // T @JasonBrewster + Engaging the mid brain : Social Validation
34. NHS Leadership Academy // T @JasonBrewster + Engaging the NEW brain
35. NHS Leadership Academy // T @JasonBrewster
36. 21 2 3
37. Know your user & know their tasks Key message NHS Leadership Academy // T @JasonBrewster
38. Neuro Web Design ‘The Brain lady’ NHS Leadership Academy // T @JasonBrewster
39. Engineering Psychology & Human Performance [4th Ed.] Christopher D. Wickens NHS Leadership Academy // T @JasonBrewster
40. Q& A Any questions? NHS Leadership Academy // T @JasonBrewster
41. THANKS. FOr being brave NHS Leadership Academy // T @JasonBrewster