10X Product: How to Create the Next One

Have you heard about products that managed to dominate their industries with zero marketing spend? These products were 10X better than anything in the market. Using classifieds marketplaces as an example, the generational shifts that changed this particular industry are described in this presentation. On top, an approach in how to create the next transformational product is shared.

Transcript

1. 10X PRODUCT
2. HI, I’M ANDRIUS VP PRODUCT CAROUSELL VINTED. ESKIMI. EXT-NOKIA ProductTank Vilnius
3. Marketing Cost = Product Advantage 1
4. Photo by Jordan McQueen
5. Photo by William Iven
7. CAROUSELL / 7 COUNTRIES / 80m LISTINGS / 32m ITEMS SOLD
8. CLASSIFIEDS 1X NEWSPAPERS 10X ONLINE 100X MOBILE
9. NEWSPAPERS X00s of YEARS “Newspaper classifieds” by Ian Lamont is licensed under CC BY 2.0
10. ONLINE 10X vs NEWSPAPERS
16. CRAIGSLIST TODAY 54.9m MAU in US $690m revenue 50 employees note: snap inc revenue in 2016 $404m
17. MOBILE 10X vs ONLINE
18. Source: Mobile is eating the world by Ben Evans
19. Source: eMarketer.com
22. IT ALL COMBINES IN… WOMEN’S FASHION
26. 10X DOES NOT LAST SOON IT’S JUST… X0% DIFFERENCES
29. 10X IS NEEDED WHEN WINNING WITH 10% IS IMPOSSIBLE DO 10X AGAIN
31. “We always overestimate what we can do in 2 years, and we underestimate what we can do in 10 years.” – BILL GATES, MICROSOFT
32. Scott Belsky “Grounding Product in Time” at Mind The Product San Francisco 2016
33. IDENTIFY BIG PROBLEMS I DON’T KNOW WHAT TO SELL I AM AWFUL AT PRICING I WANT TO SPEND 0 TIME SELLING I DON’T TRUST OTHER PEOPLE I DON’T HAVE MONEY TO BUY
34. OBSERVE THE TRANSFORMATIONS
35. MOBILE FIRST TO AI FIRST
36. C2C IS REAL ALTERNATIVE TO B2C (E)COMMERCE
38. DELIVERY REVOLUTION
39. VR. AND AR. AR 10X VR
40. USER PROBLEMS =
 LAWS OF PHYSICS TRANSFORMATIONS =
 REWRITTEN RULES HOW TO MATCH THEM?
41. MATCH WHAT TO SELL + AI and AR = CAROULENS
42. BUT WHAT ABOUT… UI/UX?
43. The best price is… NT$10,000 The best price is… NT$9,800–10,200
44. FEEDBACK? email andrius@thecarousell.com twitter @JAUDRIUS linkedin ANDRIUS BARANAUSKAS LIKED IT? vote bit.ly/10xsxsw WANT TO JOIN? product managers, product designers, ux researchers, engineers: apply careers.carousell.com