How to Hire a Product Manager

Transcript

1. How to Hire
 a Product Manager? Andrius Baranauskas ProductTank Vilnius 13/12/2016
2. I’m Andrius. Director of Product Head of Product (2013–2016) (Now) Co-Founder Vilnius Product Management (Now ProductTank Vilnius) @jaudrius
3. 10
 PMs Hired or Promoted 5+
 PMs Currently Hiring 150+
 Candidates
4. I can’t define it, but I see it when I see it. – United States Supreme Court Justice P. Stewart, describing his threshold test for obscenity in Jacobellis v. Ohio. Photo by Krista Mangulsone
5. What is a Product Manager? 1 Ownership of the product (or part of the product – user journey, opportunity area, etc.) 2 3 Identifying opportunities, such as user problems or breakthrough areas, through usage data, market and user research, and industry best practises Transforming opportunities into validated solutions leveraging all touch points, both technical (apps, websites, direct comms) and operational, together with Design 4 Prioritising and leading delivery of solutions while working with Engineering and other parties involved 5 6 Deciding on success or failure through measurement, evaluation and communication Directing with long-term vision and strategy of the owned product or area, developed through constant learnings of the problems solved and solutions shipped
6. The Pyramid of Product Manager Skills Executing Leading Inspiring
7. • How does it work?
 • How do you improve it?
 • How do you prioritise these ideas?
 • What would you need to deliver the idea to the user?
 • How do you measure success of improvement? Executing Technical Skills · Ideation User Research · Data Analysis Solution Definition · Planning Measuring · Evaluation Decision Making
8. • Roleplay:
 Product Manager vs Engineer
 • How do you build commitment within the team to build this?
 • What would you remove from this? How would you convince others to do this? Leading Communication People Management Conflict Management Change Management
9. • How do you see this space evolving in the next 3–5 years?
 • What are you passionate about in Product?
 • How do you keep up with technology trends? Inspiring Photo by Gabriel Barletta Technical Skills · Ideation Storytelling
10. An offline review and a quick call to
 evaluate experience and
 cultural fit of the candidate. Screening Call On the spot walkthrough of the case
 a candidate is most proud of or analysing
 a possible change in Carousell or other product
 candidate uses. Skills Interview Take home exercise to solve
 a user problem or breakthrough opportunity
 and explain the process to the whole team
 in a follow-up presentation. Challenge Presentation
11. • Invest your time to understand the product and the company
 • Reflect and structure your thoughts about your previous experiences in improving products
 • Relax! You are invited for an interview because the company is interested in you
 • Be open-minded. Even if you are not going to make it, take away as much as you can Tips for
 the Candidates
12. Thank you! Follow @jaudrius on Twitter. Connect with Andrius Baranauskas on LinkedIn and Angel List. Apply on careers.carousell.com.