Save 37% off PRO during our Black Friday Sale! »

How to fake it for 18 months and (almost) launch a hardware product

3f51727357dd2eeb7fbb59993e0fca29?s=47 Jason Frame
May 31, 2013
Programming
0
190

How to fake it for 18 months and (almost) launch a hardware product

A story about the early stages of our journey to bring a hardware product to market.

3f51727357dd2eeb7fbb59993e0fca29?s=128

Jason Frame

May 31, 2013
Tweet

More Decks by Jason Frame

See All by Jason Frame
3f51727357dd2eeb7fbb59993e0fca29?s=48 jaz303
1
1.2k
3f51727357dd2eeb7fbb59993e0fca29?s=48 jaz303
2
74
3f51727357dd2eeb7fbb59993e0fca29?s=48 jaz303
1
1.1k

Other Decks in Programming

See All in Programming
62384887995a0ce07ec4f86b89f5ec9e?s=48 aosa4054
0
260
A180da03d518c141f2e03a6a32c40b11?s=48 ikustan
0
300
C9ceeecd7454954e4f93ee2a1cbbf386?s=48 dragontaro
1
960
A12373843afc54857a845404bdd5f5cb?s=48 lighttiger2505
1
270
9e64d2069945742c818421e884603b44?s=48 ushisantoasobu
1
460
023b04c98f39cc041293d780352432ff?s=48 koic
12
1.1k
6362c07dc6c77f281f73285cea2f2d5c?s=48 kzkn
0
120
0ecada41f471c45033ee166c37819915?s=48 artoy
0
190
B7424f2bb6afd48c51cf88c2c15c395d?s=48 t2kob
0
190
2661b52b92e28d73635638a17c96f4af?s=48 toversus
5
3.1k
82d6167c4d14393c2e20b37a74b363c5?s=48 kasacchiful
0
150
Bd34d8c4bc464a2bec2792579c759cd1?s=48 b4tchkn
1
120

Featured

See All Featured
E76911cbe088e5b850d966de3fc7435b?s=48 robhawkes
56
3.4k
9128d500301ae51524e887bb680f471d?s=48 caitiem20
314
18k
027d1ebf66cc039a0bd3b55eeadbe75d?s=48 sachag
449
36k
864a009ac73600c7c02e1f26629dd989?s=48 paigeccino
7
420
812e1705ff0f8bc1bcf18587bde687d5?s=48 62gerente
595
210k
9375a9529679f1b42b567a640d775e7d?s=48 schacon
152
6.9k
8081b26e05bb4354f7d65ffc34cbbd67?s=48 chriscoyier
688
180k
Ba530e786553390f3fb271848485681c?s=48 3n
169
23k
7fa6101cd43067653cf4ac6c7ca54305?s=48 akmur
255
20k
Fde6c3a50ca518a909ef35c22c0ee0e4?s=48 destraynor
148
20k
A0517b08532aec8ab2aae3f65d40ad86?s=48 hannesfritz
32
1.2k
4394ceb8b277f35ee3da7030384efb5d?s=48 davidbonilla
75
3.8k

Transcript

  1. how to fake it for 18 months and (almost) launch

    a hardware product Jason Frame jason@onehackoranother.com | @jaz303 Friday, 31 May 13

  2. Hello. Friday, 31 May 13

  3. 2006-2010: Friday, 31 May 13

  4. Friday, 31 May 13

  5. Products Friday, 31 May 13

  6. Products • Online Accounting Friday, 31 May 13

  7. Products • Online Accounting • Magic Mail Friday, 31 May

    13

  8. Products • Online Accounting • Magic Mail • Freefall CMS

    Friday, 31 May 13

  9. Products • Online Accounting • Magic Mail • Freefall CMS

    • Discipline Friday, 31 May 13

  10. Products • Online Accounting • Magic Mail • Freefall CMS

    • Discipline • Zone Marshal Friday, 31 May 13

  11. 2010-2011: Friday, 31 May 13

  12. Shipped! • 18 months on/off development • ~500 copies sold

    Friday, 31 May 13

  13. 2011 - ???: freelancing Friday, 31 May 13

  14. Products Friday, 31 May 13

  15. • Screen Marshal Products Friday, 31 May 13

  16. • Screen Marshal • RipeCMS Products Friday, 31 May 13

  17. • Screen Marshal • RipeCMS • ColorScope Products Friday, 31

    May 13

  18. Crisis :( Friday, 31 May 13

  19. The Idea Friday, 31 May 13

  20. Friday, 31 May 13

  21. Friday, 31 May 13

  22. Friday, 31 May 13

  23. Friday, 31 May 13

  24. - - - - + + + + CURIOUS CHIP...

    Friday, 31 May 13

  25. Friday, 31 May 13

  26. Friday, 31 May 13

  27. Friday, 31 May 13

  28. Friday, 31 May 13

  29. Friday, 31 May 13

  30. Friday, 31 May 13

  31. Friday, 31 May 13

  32. Friday, 31 May 13

  33. Friday, 31 May 13

  34. The Future • New Design • Custom Electronics • Kickstarter

    July 2013 • Shipping early 2014...? Friday, 31 May 13

  35. “I don’t like taking risks” Friday, 31 May 13

  36. Something you really believe in won’t look like a risk

    Friday, 31 May 13

  37. “I have no idea what I’m doing” Friday, 31 May

    13

  38. There is no such thing as magic Friday, 31 May

    13

  39. Friday, 31 May 13

  40. There is no such thing as magic Friday, 31 May

    13

  41. Divide and Conquer Friday, 31 May 13

  42. Friday, 31 May 13

  43. Friday, 31 May 13

  44. Friday, 31 May 13

  45. Friday, 31 May 13

  46. Learn just enough to talk sensibly Friday, 31 May 13

  47. Reuse Friday, 31 May 13

  48. Arduino Friday, 31 May 13

  49. PSoC Friday, 31 May 13

  50. GPS Friday, 31 May 13

  51. GSM Friday, 31 May 13

  52. FPGA Friday, 31 May 13

  53. “I never finish anything I start” Friday, 31 May 13

  54. Friday, 31 May 13

  55. Do something big Friday, 31 May 13

  56. Talk! Friday, 31 May 13

  57. Copycats Can’t Copy Vision Friday, 31 May 13

  58. Team Friday, 31 May 13

  59. Commit! Friday, 31 May 13

  60. Commit! •Publicly Friday, 31 May 13

  61. Commit! •Publicly •Personally Friday, 31 May 13

  62. Commit! •Publicly •Personally •Financially Friday, 31 May 13

  63. “This idea is too big” Friday, 31 May 13

  64. All that Stand Between You and a Successful Project are

    500 Experiments http://prog21.dadgum.com/148.html Friday, 31 May 13

  65. Friday, 31 May 13

  66. Use Illusions Friday, 31 May 13

  67. Friday, 31 May 13

  68. Friday, 31 May 13

  69. “I’d rather be doing something else” Friday, 31 May 13

  70. Align your goals Friday, 31 May 13

  71. “I’m an introvert” Friday, 31 May 13

  72. Tell a Story Friday, 31 May 13

  73. Practice! Friday, 31 May 13

  74. “I don’t have enough money” Friday, 31 May 13

  75. Breakdown Friday, 31 May 13

  76. • 18 months Breakdown Friday, 31 May 13

  77. • 18 months • Total spend: ~£6,000 Breakdown Friday, 31

    May 13

  78. • 18 months • Total spend: ~£6,000 • £1,500 of

    this was awards and grants Breakdown Friday, 31 May 13

  79. • 18 months • Total spend: ~£6,000 • £1,500 of

    this was awards and grants • £4,500 = £250/month Breakdown Friday, 31 May 13

  80. • 18 months • Total spend: ~£6,000 • £1,500 of

    this was awards and grants • £4,500 = £250/month • £125 per person with a team of two Breakdown Friday, 31 May 13

  81. • 18 months • Total spend: ~£6,000 • £1,500 of

    this was awards and grants • £4,500 = £250/month • £125 per person with a team of two • There are, of course, opportunity costs... Breakdown Friday, 31 May 13

  82. Make cool shit. Friday, 31 May 13

  83. Friday, 31 May 13