How to fake it for 18 months and (almost) launch a hardware product

How to fake it for 18 months and (almost) launch a hardware product

A story about the early stages of our journey to bring a hardware product to market.

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Jason Frame

May 31, 2013
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  1. how to fake it for 18 months and (almost) launch

    a hardware product Jason Frame jason@onehackoranother.com | @jaz303 Friday, 31 May 13
  2. Hello. Friday, 31 May 13

  3. 2006-2010: Friday, 31 May 13

  4. Friday, 31 May 13

  5. Products Friday, 31 May 13

  6. Products • Online Accounting Friday, 31 May 13

  7. Products • Online Accounting • Magic Mail Friday, 31 May

    13
  8. Products • Online Accounting • Magic Mail • Freefall CMS

    Friday, 31 May 13
  9. Products • Online Accounting • Magic Mail • Freefall CMS

    • Discipline Friday, 31 May 13
  10. Products • Online Accounting • Magic Mail • Freefall CMS

    • Discipline • Zone Marshal Friday, 31 May 13
  11. 2010-2011: Friday, 31 May 13

  12. Shipped! • 18 months on/off development • ~500 copies sold

    Friday, 31 May 13
  13. 2011 - ???: freelancing Friday, 31 May 13

  14. Products Friday, 31 May 13

  15. • Screen Marshal Products Friday, 31 May 13

  16. • Screen Marshal • RipeCMS Products Friday, 31 May 13

  17. • Screen Marshal • RipeCMS • ColorScope Products Friday, 31

    May 13
  18. Crisis :( Friday, 31 May 13

  19. The Idea Friday, 31 May 13

  20. Friday, 31 May 13

  21. Friday, 31 May 13

  22. Friday, 31 May 13

  23. Friday, 31 May 13

  24. - - - - + + + + CURIOUS CHIP...

    Friday, 31 May 13
  25. Friday, 31 May 13

  26. Friday, 31 May 13

  27. Friday, 31 May 13

  28. Friday, 31 May 13

  29. Friday, 31 May 13

  30. Friday, 31 May 13

  31. Friday, 31 May 13

  32. Friday, 31 May 13

  33. Friday, 31 May 13

  34. The Future • New Design • Custom Electronics • Kickstarter

    July 2013 • Shipping early 2014...? Friday, 31 May 13
  35. “I don’t like taking risks” Friday, 31 May 13

  36. Something you really believe in won’t look like a risk

    Friday, 31 May 13
  37. “I have no idea what I’m doing” Friday, 31 May

    13
  38. There is no such thing as magic Friday, 31 May

    13
  39. Friday, 31 May 13

  40. There is no such thing as magic Friday, 31 May

    13
  41. Divide and Conquer Friday, 31 May 13

  42. Friday, 31 May 13

  43. Friday, 31 May 13

  44. Friday, 31 May 13

  45. Friday, 31 May 13

  46. Learn just enough to talk sensibly Friday, 31 May 13

  47. Reuse Friday, 31 May 13

  48. Arduino Friday, 31 May 13

  49. PSoC Friday, 31 May 13

  50. GPS Friday, 31 May 13

  51. GSM Friday, 31 May 13

  52. FPGA Friday, 31 May 13

  53. “I never finish anything I start” Friday, 31 May 13

  54. Friday, 31 May 13

  55. Do something big Friday, 31 May 13

  56. Talk! Friday, 31 May 13

  57. Copycats Can’t Copy Vision Friday, 31 May 13

  58. Team Friday, 31 May 13

  59. Commit! Friday, 31 May 13

  60. Commit! •Publicly Friday, 31 May 13

  61. Commit! •Publicly •Personally Friday, 31 May 13

  62. Commit! •Publicly •Personally •Financially Friday, 31 May 13

  63. “This idea is too big” Friday, 31 May 13

  64. All that Stand Between You and a Successful Project are

    500 Experiments http://prog21.dadgum.com/148.html Friday, 31 May 13
  65. Friday, 31 May 13

  66. Use Illusions Friday, 31 May 13

  67. Friday, 31 May 13

  68. Friday, 31 May 13

  69. “I’d rather be doing something else” Friday, 31 May 13

  70. Align your goals Friday, 31 May 13

  71. “I’m an introvert” Friday, 31 May 13

  72. Tell a Story Friday, 31 May 13

  73. Practice! Friday, 31 May 13

  74. “I don’t have enough money” Friday, 31 May 13

  75. Breakdown Friday, 31 May 13

  76. • 18 months Breakdown Friday, 31 May 13

  77. • 18 months • Total spend: ~£6,000 Breakdown Friday, 31

    May 13
  78. • 18 months • Total spend: ~£6,000 • £1,500 of

    this was awards and grants Breakdown Friday, 31 May 13
  79. • 18 months • Total spend: ~£6,000 • £1,500 of

    this was awards and grants • £4,500 = £250/month Breakdown Friday, 31 May 13
  80. • 18 months • Total spend: ~£6,000 • £1,500 of

    this was awards and grants • £4,500 = £250/month • £125 per person with a team of two Breakdown Friday, 31 May 13
  81. • 18 months • Total spend: ~£6,000 • £1,500 of

    this was awards and grants • £4,500 = £250/month • £125 per person with a team of two • There are, of course, opportunity costs... Breakdown Friday, 31 May 13
  82. Make cool shit. Friday, 31 May 13

  83. Friday, 31 May 13