Upgrade to Pro — share decks privately, control downloads, hide ads and more …

How to fake it for 18 months and (almost) launc...

Jason Frame
May 31, 2013
Programming
0
290

How to fake it for 18 months and (almost) launch a hardware product

A story about the early stages of our journey to bring a hardware product to market.

Jason Frame

May 31, 2013
Tweet

More Decks by Jason Frame

See All by Jason Frame
Livecoding in Javascript
jaz303
1
1.3k
Entity Systems
jaz303
2
130
Ruby by the River
jaz303
1
1.1k

Other Decks in Programming

See All in Programming
From Translations to Multi Dimension Entities
alexanderschranz
2
130
42 best practices for Symfony, a decade later
tucksaun
1
180
今からはじめるAndroidアプリ開発 2024 / DevFest 2024
star_zero
0
1k
rails statsで大解剖 🔍 “B/43流” のRailsの育て方を歴史とともに振り返ります
shoheimitani
2
930
CSC305 Lecture 25
javiergs
PRO
0
130
KMP와 kotlinx.rpc로 서버와 클라이언트 동기화
kwakeuijin
0
140
なまけものオバケたち -PHP 8.4 に入った新機能の紹介-
tanakahisateru
1
120
Refactor your code - refactor yourself
xosofox
1
260
Zoneless Testing
rainerhahnekamp
0
120
CSC305 Lecture 26
javiergs
PRO
0
140
range over funcの使い道と非同期N+1リゾルバーの夢 / about a range over func
mackee
0
110
生成AIでGitHubソースコード取得して仕様書を作成
shukob
0
300

Featured

See All Featured
Reflections from 52 weeks, 52 projects
jeffersonlam
347
20k
Let's Do A Bunch of Simple Stuff to Make Websites Faster
chriscoyier
507
140k
BBQ
matthewcrist
85
9.4k
Distributed Sagas: A Protocol for Coordinating Microservices
caitiem20
330
21k
We Have a Design System, Now What?
morganepeng
51
7.3k
Site-Speed That Sticks
csswizardry
2
190
The Power of CSS Pseudo Elements
geoffreycrofte
73
5.4k
GitHub's CSS Performance
jonrohan
1030
460k
The World Runs on Bad Software
bkeepers
PRO
65
11k
Designing Experiences People Love
moore
138
23k
The Illustrated Children's Guide to Kubernetes
chrisshort
48
48k
No one is an island. Learnings from fostering a developers community.
thoeni
19
3k

Transcript

  1. how to fake it for 18 months and (almost) launch

    a hardware product Jason Frame [email protected] | @jaz303 Friday, 31 May 13

  2. Hello. Friday, 31 May 13

  3. 2006-2010: Friday, 31 May 13

  4. Friday, 31 May 13

  5. Products Friday, 31 May 13

  6. Products • Online Accounting Friday, 31 May 13

  7. Products • Online Accounting • Magic Mail Friday, 31 May

    13

  8. Products • Online Accounting • Magic Mail • Freefall CMS

    Friday, 31 May 13

  9. Products • Online Accounting • Magic Mail • Freefall CMS

    • Discipline Friday, 31 May 13

  10. Products • Online Accounting • Magic Mail • Freefall CMS

    • Discipline • Zone Marshal Friday, 31 May 13

  11. 2010-2011: Friday, 31 May 13

  12. Shipped! • 18 months on/off development • ~500 copies sold

    Friday, 31 May 13

  13. 2011 - ???: freelancing Friday, 31 May 13

  14. Products Friday, 31 May 13

  15. • Screen Marshal Products Friday, 31 May 13

  16. • Screen Marshal • RipeCMS Products Friday, 31 May 13

  17. • Screen Marshal • RipeCMS • ColorScope Products Friday, 31

    May 13

  18. Crisis :( Friday, 31 May 13

  19. The Idea Friday, 31 May 13

  20. Friday, 31 May 13

  21. Friday, 31 May 13

  22. Friday, 31 May 13

  23. Friday, 31 May 13

  24. - - - - + + + + CURIOUS CHIP...

    Friday, 31 May 13

  25. Friday, 31 May 13

  26. Friday, 31 May 13

  27. Friday, 31 May 13

  28. Friday, 31 May 13

  29. Friday, 31 May 13

  30. Friday, 31 May 13

  31. Friday, 31 May 13

  32. Friday, 31 May 13

  33. Friday, 31 May 13

  34. The Future • New Design • Custom Electronics • Kickstarter

    July 2013 • Shipping early 2014...? Friday, 31 May 13

  35. “I don’t like taking risks” Friday, 31 May 13

  36. Something you really believe in won’t look like a risk

    Friday, 31 May 13

  37. “I have no idea what I’m doing” Friday, 31 May

    13

  38. There is no such thing as magic Friday, 31 May

    13

  39. Friday, 31 May 13

  40. There is no such thing as magic Friday, 31 May

    13

  41. Divide and Conquer Friday, 31 May 13

  42. Friday, 31 May 13

  43. Friday, 31 May 13

  44. Friday, 31 May 13

  45. Friday, 31 May 13

  46. Learn just enough to talk sensibly Friday, 31 May 13

  47. Reuse Friday, 31 May 13

  48. Arduino Friday, 31 May 13

  49. PSoC Friday, 31 May 13

  50. GPS Friday, 31 May 13

  51. GSM Friday, 31 May 13

  52. FPGA Friday, 31 May 13

  53. “I never finish anything I start” Friday, 31 May 13

  54. Friday, 31 May 13

  55. Do something big Friday, 31 May 13

  56. Talk! Friday, 31 May 13

  57. Copycats Can’t Copy Vision Friday, 31 May 13

  58. Team Friday, 31 May 13

  59. Commit! Friday, 31 May 13

  60. Commit! •Publicly Friday, 31 May 13

  61. Commit! •Publicly •Personally Friday, 31 May 13

  62. Commit! •Publicly •Personally •Financially Friday, 31 May 13

  63. “This idea is too big” Friday, 31 May 13

  64. All that Stand Between You and a Successful Project are

    500 Experiments http://prog21.dadgum.com/148.html Friday, 31 May 13

  65. Friday, 31 May 13

  66. Use Illusions Friday, 31 May 13

  67. Friday, 31 May 13

  68. Friday, 31 May 13

  69. “I’d rather be doing something else” Friday, 31 May 13

  70. Align your goals Friday, 31 May 13

  71. “I’m an introvert” Friday, 31 May 13

  72. Tell a Story Friday, 31 May 13

  73. Practice! Friday, 31 May 13

  74. “I don’t have enough money” Friday, 31 May 13

  75. Breakdown Friday, 31 May 13

  76. • 18 months Breakdown Friday, 31 May 13

  77. • 18 months • Total spend: ~£6,000 Breakdown Friday, 31

    May 13

  78. • 18 months • Total spend: ~£6,000 • £1,500 of

    this was awards and grants Breakdown Friday, 31 May 13

  79. • 18 months • Total spend: ~£6,000 • £1,500 of

    this was awards and grants • £4,500 = £250/month Breakdown Friday, 31 May 13

  80. • 18 months • Total spend: ~£6,000 • £1,500 of

    this was awards and grants • £4,500 = £250/month • £125 per person with a team of two Breakdown Friday, 31 May 13

  81. • 18 months • Total spend: ~£6,000 • £1,500 of

    this was awards and grants • £4,500 = £250/month • £125 per person with a team of two • There are, of course, opportunity costs... Breakdown Friday, 31 May 13

  82. Make cool shit. Friday, 31 May 13

  83. Friday, 31 May 13