How to fake it for 18 months and (almost) launch a hardware product

Transcript

1. how to fake it for 18 months and (almost) launch

   a hardware product Jason Frame jason@onehackoranother.com | @jaz303 Friday, 31 May 13

2. Hello. Friday, 31 May 13

3. 2006-2010: Friday, 31 May 13

4. Friday, 31 May 13

5. Products Friday, 31 May 13

6. Products • Online Accounting Friday, 31 May 13

7. Products • Online Accounting • Magic Mail Friday, 31 May

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8. Products • Online Accounting • Magic Mail • Freefall CMS

   Friday, 31 May 13

9. Products • Online Accounting • Magic Mail • Freefall CMS

   • Discipline Friday, 31 May 13

10. Products • Online Accounting • Magic Mail • Freefall CMS

    • Discipline • Zone Marshal Friday, 31 May 13

11. 2010-2011: Friday, 31 May 13

12. Shipped! • 18 months on/off development • ~500 copies sold

    Friday, 31 May 13

13. 2011 - ???: freelancing Friday, 31 May 13

14. Products Friday, 31 May 13

15. • Screen Marshal Products Friday, 31 May 13

16. • Screen Marshal • RipeCMS Products Friday, 31 May 13

17. • Screen Marshal • RipeCMS • ColorScope Products Friday, 31

    May 13

18. Crisis :( Friday, 31 May 13

19. The Idea Friday, 31 May 13

20. Friday, 31 May 13

21. Friday, 31 May 13

22. Friday, 31 May 13

23. Friday, 31 May 13

24. - - - - + + + + CURIOUS CHIP...

    Friday, 31 May 13

25. Friday, 31 May 13

26. Friday, 31 May 13

27. Friday, 31 May 13

28. Friday, 31 May 13

29. Friday, 31 May 13

30. Friday, 31 May 13

31. Friday, 31 May 13

32. Friday, 31 May 13

33. Friday, 31 May 13

34. The Future • New Design • Custom Electronics • Kickstarter

    July 2013 • Shipping early 2014...? Friday, 31 May 13

35. “I don’t like taking risks” Friday, 31 May 13

36. Something you really believe in won’t look like a risk

    Friday, 31 May 13

37. “I have no idea what I’m doing” Friday, 31 May

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38. There is no such thing as magic Friday, 31 May

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39. Friday, 31 May 13

40. There is no such thing as magic Friday, 31 May

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41. Divide and Conquer Friday, 31 May 13

42. Friday, 31 May 13

43. Friday, 31 May 13

44. Friday, 31 May 13

45. Friday, 31 May 13

46. Learn just enough to talk sensibly Friday, 31 May 13

47. Reuse Friday, 31 May 13

48. Arduino Friday, 31 May 13

49. PSoC Friday, 31 May 13

50. GPS Friday, 31 May 13

51. GSM Friday, 31 May 13

52. FPGA Friday, 31 May 13

53. “I never finish anything I start” Friday, 31 May 13

54. Friday, 31 May 13

55. Do something big Friday, 31 May 13

56. Talk! Friday, 31 May 13

57. Copycats Can’t Copy Vision Friday, 31 May 13

58. Team Friday, 31 May 13

59. Commit! Friday, 31 May 13

60. Commit! •Publicly Friday, 31 May 13

61. Commit! •Publicly •Personally Friday, 31 May 13

62. Commit! •Publicly •Personally •Financially Friday, 31 May 13

63. “This idea is too big” Friday, 31 May 13

64. All that Stand Between You and a Successful Project are

    500 Experiments http://prog21.dadgum.com/148.html Friday, 31 May 13

65. Friday, 31 May 13

66. Use Illusions Friday, 31 May 13

67. Friday, 31 May 13

68. Friday, 31 May 13

69. “I’d rather be doing something else” Friday, 31 May 13

70. Align your goals Friday, 31 May 13

71. “I’m an introvert” Friday, 31 May 13

72. Tell a Story Friday, 31 May 13

73. Practice! Friday, 31 May 13

74. “I don’t have enough money” Friday, 31 May 13

75. Breakdown Friday, 31 May 13

76. • 18 months Breakdown Friday, 31 May 13

77. • 18 months • Total spend: ~£6,000 Breakdown Friday, 31

    May 13

78. • 18 months • Total spend: ~£6,000 • £1,500 of

    this was awards and grants Breakdown Friday, 31 May 13

79. • 18 months • Total spend: ~£6,000 • £1,500 of

    this was awards and grants • £4,500 = £250/month Breakdown Friday, 31 May 13

80. • 18 months • Total spend: ~£6,000 • £1,500 of

    this was awards and grants • £4,500 = £250/month • £125 per person with a team of two Breakdown Friday, 31 May 13

81. • 18 months • Total spend: ~£6,000 • £1,500 of

    this was awards and grants • £4,500 = £250/month • £125 per person with a team of two • There are, of course, opportunity costs... Breakdown Friday, 31 May 13

82. Make cool shit. Friday, 31 May 13

83. Friday, 31 May 13