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How to fake it for 18 months and (almost) launch a hardware product
Jason Frame
May 31, 2013
Programming
0
140
How to fake it for 18 months and (almost) launch a hardware product
A story about the early stages of our journey to bring a hardware product to market.
Jason Frame
May 31, 2013
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Transcript
how to fake it for 18 months and (almost) launch
a hardware product Jason Frame jason@onehackoranother.com | @jaz303 Friday, 31 May 13
Hello. Friday, 31 May 13
2006-2010: Friday, 31 May 13
Friday, 31 May 13
Products Friday, 31 May 13
Products • Online Accounting Friday, 31 May 13
Products • Online Accounting • Magic Mail Friday, 31 May
13
Products • Online Accounting • Magic Mail • Freefall CMS
Friday, 31 May 13
Products • Online Accounting • Magic Mail • Freefall CMS
• Discipline Friday, 31 May 13
Products • Online Accounting • Magic Mail • Freefall CMS
• Discipline • Zone Marshal Friday, 31 May 13
2010-2011: Friday, 31 May 13
Shipped! • 18 months on/off development • ~500 copies sold
Friday, 31 May 13
2011 - ???: freelancing Friday, 31 May 13
Products Friday, 31 May 13
• Screen Marshal Products Friday, 31 May 13
• Screen Marshal • RipeCMS Products Friday, 31 May 13
• Screen Marshal • RipeCMS • ColorScope Products Friday, 31
May 13
Crisis :( Friday, 31 May 13
The Idea Friday, 31 May 13
Friday, 31 May 13
Friday, 31 May 13
Friday, 31 May 13
Friday, 31 May 13
- - - - + + + + CURIOUS CHIP...
Friday, 31 May 13
Friday, 31 May 13
Friday, 31 May 13
Friday, 31 May 13
Friday, 31 May 13
Friday, 31 May 13
Friday, 31 May 13
Friday, 31 May 13
Friday, 31 May 13
Friday, 31 May 13
The Future • New Design • Custom Electronics • Kickstarter
July 2013 • Shipping early 2014...? Friday, 31 May 13
“I don’t like taking risks” Friday, 31 May 13
Something you really believe in won’t look like a risk
Friday, 31 May 13
“I have no idea what I’m doing” Friday, 31 May
13
There is no such thing as magic Friday, 31 May
13
Friday, 31 May 13
There is no such thing as magic Friday, 31 May
13
Divide and Conquer Friday, 31 May 13
Friday, 31 May 13
Friday, 31 May 13
Friday, 31 May 13
Friday, 31 May 13
Learn just enough to talk sensibly Friday, 31 May 13
Reuse Friday, 31 May 13
Arduino Friday, 31 May 13
PSoC Friday, 31 May 13
GPS Friday, 31 May 13
GSM Friday, 31 May 13
FPGA Friday, 31 May 13
“I never finish anything I start” Friday, 31 May 13
Friday, 31 May 13
Do something big Friday, 31 May 13
Talk! Friday, 31 May 13
Copycats Can’t Copy Vision Friday, 31 May 13
Team Friday, 31 May 13
Commit! Friday, 31 May 13
Commit! •Publicly Friday, 31 May 13
Commit! •Publicly •Personally Friday, 31 May 13
Commit! •Publicly •Personally •Financially Friday, 31 May 13
“This idea is too big” Friday, 31 May 13
All that Stand Between You and a Successful Project are
500 Experiments http://prog21.dadgum.com/148.html Friday, 31 May 13
Friday, 31 May 13
Use Illusions Friday, 31 May 13
Friday, 31 May 13
Friday, 31 May 13
“I’d rather be doing something else” Friday, 31 May 13
Align your goals Friday, 31 May 13
“I’m an introvert” Friday, 31 May 13
Tell a Story Friday, 31 May 13
Practice! Friday, 31 May 13
“I don’t have enough money” Friday, 31 May 13
Breakdown Friday, 31 May 13
• 18 months Breakdown Friday, 31 May 13
• 18 months • Total spend: ~£6,000 Breakdown Friday, 31
May 13
• 18 months • Total spend: ~£6,000 • £1,500 of
this was awards and grants Breakdown Friday, 31 May 13
• 18 months • Total spend: ~£6,000 • £1,500 of
this was awards and grants • £4,500 = £250/month Breakdown Friday, 31 May 13
• 18 months • Total spend: ~£6,000 • £1,500 of
this was awards and grants • £4,500 = £250/month • £125 per person with a team of two Breakdown Friday, 31 May 13
• 18 months • Total spend: ~£6,000 • £1,500 of
this was awards and grants • £4,500 = £250/month • £125 per person with a team of two • There are, of course, opportunity costs... Breakdown Friday, 31 May 13
Make cool shit. Friday, 31 May 13
Friday, 31 May 13