Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
How to fake it for 18 months and (almost) launc...
Search
Jason Frame
May 31, 2013
Programming
0
320
How to fake it for 18 months and (almost) launch a hardware product
A story about the early stages of our journey to bring a hardware product to market.
Jason Frame
May 31, 2013
Tweet
Share
More Decks by Jason Frame
See All by Jason Frame
Livecoding in Javascript
jaz303
1
1.3k
Entity Systems
jaz303
2
160
Ruby by the River
jaz303
1
1.2k
Other Decks in Programming
See All in Programming
Ruby Parser progress report 2025
yui_knk
1
440
OSS開発者という働き方
andpad
5
1.7k
Kiroで始めるAI-DLC
kaonash
2
590
Rancher と Terraform
fufuhu
2
460
The Past, Present, and Future of Enterprise Java with ASF in the Middle
ivargrimstad
0
120
The Past, Present, and Future of Enterprise Java
ivargrimstad
0
370
そのAPI、誰のため? Androidライブラリ設計における利用者目線の実践テクニック
mkeeda
2
310
詳解!defer panic recover のしくみ / Understanding defer, panic, and recover
convto
0
240
「待たせ上手」なスケルトンスクリーン、 そのUXの裏側
teamlab
PRO
0
530
テストコードはもう書かない:JetBrains AI Assistantに委ねる非同期処理のテスト自動設計・生成
makun
0
320
Introducing ReActionView: A new ActionView-compatible ERB Engine @ Rails World 2025, Amsterdam
marcoroth
0
690
GitHubとGitLabとAWS CodePipelineでCI/CDを組み比べてみた
satoshi256kbyte
4
240
Featured
See All Featured
Learning to Love Humans: Emotional Interface Design
aarron
273
40k
Docker and Python
trallard
45
3.6k
Building an army of robots
kneath
306
46k
Facilitating Awesome Meetings
lara
55
6.5k
Connecting the Dots Between Site Speed, User Experience & Your Business [WebExpo 2025]
tammyeverts
8
520
[Rails World 2023 - Day 1 Closing Keynote] - The Magic of Rails
eileencodes
36
2.5k
The MySQL Ecosystem @ GitHub 2015
samlambert
251
13k
I Don’t Have Time: Getting Over the Fear to Launch Your Podcast
jcasabona
33
2.4k
Visualizing Your Data: Incorporating Mongo into Loggly Infrastructure
mongodb
48
9.7k
Refactoring Trust on Your Teams (GOTO; Chicago 2020)
rmw
34
3.1k
RailsConf & Balkan Ruby 2019: The Past, Present, and Future of Rails at GitHub
eileencodes
139
34k
Testing 201, or: Great Expectations
jmmastey
45
7.7k
Transcript
how to fake it for 18 months and (almost) launch
a hardware product Jason Frame
[email protected]
| @jaz303 Friday, 31 May 13
Hello. Friday, 31 May 13
2006-2010: Friday, 31 May 13
Friday, 31 May 13
Products Friday, 31 May 13
Products • Online Accounting Friday, 31 May 13
Products • Online Accounting • Magic Mail Friday, 31 May
13
Products • Online Accounting • Magic Mail • Freefall CMS
Friday, 31 May 13
Products • Online Accounting • Magic Mail • Freefall CMS
• Discipline Friday, 31 May 13
Products • Online Accounting • Magic Mail • Freefall CMS
• Discipline • Zone Marshal Friday, 31 May 13
2010-2011: Friday, 31 May 13
Shipped! • 18 months on/off development • ~500 copies sold
Friday, 31 May 13
2011 - ???: freelancing Friday, 31 May 13
Products Friday, 31 May 13
• Screen Marshal Products Friday, 31 May 13
• Screen Marshal • RipeCMS Products Friday, 31 May 13
• Screen Marshal • RipeCMS • ColorScope Products Friday, 31
May 13
Crisis :( Friday, 31 May 13
The Idea Friday, 31 May 13
Friday, 31 May 13
Friday, 31 May 13
Friday, 31 May 13
Friday, 31 May 13
- - - - + + + + CURIOUS CHIP...
Friday, 31 May 13
Friday, 31 May 13
Friday, 31 May 13
Friday, 31 May 13
Friday, 31 May 13
Friday, 31 May 13
Friday, 31 May 13
Friday, 31 May 13
Friday, 31 May 13
Friday, 31 May 13
The Future • New Design • Custom Electronics • Kickstarter
July 2013 • Shipping early 2014...? Friday, 31 May 13
“I don’t like taking risks” Friday, 31 May 13
Something you really believe in won’t look like a risk
Friday, 31 May 13
“I have no idea what I’m doing” Friday, 31 May
13
There is no such thing as magic Friday, 31 May
13
Friday, 31 May 13
There is no such thing as magic Friday, 31 May
13
Divide and Conquer Friday, 31 May 13
Friday, 31 May 13
Friday, 31 May 13
Friday, 31 May 13
Friday, 31 May 13
Learn just enough to talk sensibly Friday, 31 May 13
Reuse Friday, 31 May 13
Arduino Friday, 31 May 13
PSoC Friday, 31 May 13
GPS Friday, 31 May 13
GSM Friday, 31 May 13
FPGA Friday, 31 May 13
“I never finish anything I start” Friday, 31 May 13
Friday, 31 May 13
Do something big Friday, 31 May 13
Talk! Friday, 31 May 13
Copycats Can’t Copy Vision Friday, 31 May 13
Team Friday, 31 May 13
Commit! Friday, 31 May 13
Commit! •Publicly Friday, 31 May 13
Commit! •Publicly •Personally Friday, 31 May 13
Commit! •Publicly •Personally •Financially Friday, 31 May 13
“This idea is too big” Friday, 31 May 13
All that Stand Between You and a Successful Project are
500 Experiments http://prog21.dadgum.com/148.html Friday, 31 May 13
Friday, 31 May 13
Use Illusions Friday, 31 May 13
Friday, 31 May 13
Friday, 31 May 13
“I’d rather be doing something else” Friday, 31 May 13
Align your goals Friday, 31 May 13
“I’m an introvert” Friday, 31 May 13
Tell a Story Friday, 31 May 13
Practice! Friday, 31 May 13
“I don’t have enough money” Friday, 31 May 13
Breakdown Friday, 31 May 13
• 18 months Breakdown Friday, 31 May 13
• 18 months • Total spend: ~£6,000 Breakdown Friday, 31
May 13
• 18 months • Total spend: ~£6,000 • £1,500 of
this was awards and grants Breakdown Friday, 31 May 13
• 18 months • Total spend: ~£6,000 • £1,500 of
this was awards and grants • £4,500 = £250/month Breakdown Friday, 31 May 13
• 18 months • Total spend: ~£6,000 • £1,500 of
this was awards and grants • £4,500 = £250/month • £125 per person with a team of two Breakdown Friday, 31 May 13
• 18 months • Total spend: ~£6,000 • £1,500 of
this was awards and grants • £4,500 = £250/month • £125 per person with a team of two • There are, of course, opportunity costs... Breakdown Friday, 31 May 13
Make cool shit. Friday, 31 May 13
Friday, 31 May 13