Back to Basics

Laying the Foundation for a Successful PPC Account.

Transcript

1. Laying the Foundation for a Successful PPC Account Jessica Dee TASKRABBIT Speakerdeck.com/jdee @jessicadee1
2. Fun Facts
3. Sept 4, 1998 Born Before? Congrats, You’re Older Than Google.
4. June 15, 2006 ‘Google’ added as a verb to Oxford Dictionary as part of our global new jargon.
5. A little about me
6. Google Ads Advisory Panel
8. Let’s Go Back to Basics.
9. Geotargeting: Right Ads, Right People
10. Country Zip, FSA and Postal Level City Radius Zip Bid by Distance; Customizable If Nationwide is on Your Side Neighborhood Level; Expansive
11. Short Cuts Location Targeting: ‘Show All Areas’
12. Short Cuts Radius Targeting: ‘Pin Mode’
13. Short Cuts City/State/Country Level Targeting Narrowing Feature
14. Tricks Layer It: City Zip Radius
15. Tricks GBP - Bid By Distance +75%, 5mi
16. Tricks GBP - Conversion By Distance Point of diminishing return
17. Negatives: Digital Swim Lanes
18. Exact Negative-Match Means Exactly That
21. Tips
22. Personalization: Make it Make Sense
23. What’s the purpose of Google? To Answer Questions
24. Tips
25. Tips
26. Tricks RSA/DSA Countdown Timer
27. Tricks RSA Dynamic Location
28. Tricks RSA/DSA Dynamic Insertion via AdCustomizer
29. Tricks Activate With a Bracket
30. Tricks DSA If/Then Statements
31. Checks + Balances
32. Tips Is this even working?
33. Tips Auction Insights
34. Tricks
35. Final Thoughts
36. 70% Of what you learn is forgotten within 24 hours.
37. 7x The Rule of ‘7’: 7x repetition to retain information.
38. “Have fun and keep googling” - Larry Page Let’s connect!