CMS Myths in Higher Education

The content management vendor landscape is like a subway on game day: crowded, noisy, and confusing. Lots of people seem to be getting to their destination, but it's also easy to get lost. Platform vendors and implementors promise ease of use, low cost of ownership, and the opportunity to provide ROI to stakeholders while engaging audiences from prospective students (and their parents) to alumni, from undergraduates to research lab directors and development offices.

The reality, of course, is far more complex. While technical platforms certainly form a key part of any content management strategy—and every organization will find some platforms a better fit than others—the real challenges are far more human. Choosing an adequate or suitable platform is necessary but by no means sufficient for long-term success. We'll explore some of the key myths of content management as they apply to higher education and uncover the realities those myths obscure.

Transcript

1. #confabEDU @jeckman CMS Myths in Higher Education Confab Higher Education November 11-12, 2013
2. #confabEDU @jeckman h"p://www.cmsmyth.com/2013/08/the-­‐real-­‐ reasons-­‐people-­‐hate-­‐their-­‐cms/  
3. #confabEDU @jeckman h"p://www.cmsmyth.com/  
4. #confabEDU @jeckman What is the myth? The concept behind The CMS Myth is simple, really. Many organizations are rushing to adopt web content management systems. These systems are often viewed as a silver bullet that will solve all kinds of problems. But . . . front-line web pros speak of a fundamental disconnect in the promise of CMS vs. reality. . . 50% or more CMS projects “fail” in some way . . . Therein lays the central tenet of The CMS Myth: When it comes to web content management success, it’s not just about the technology. In reality, CMS success hinges on your plan, your people, and your process behind your web content management initiative. h"p://www.cmsmyth.com/  
5. #confabEDU @jeckman The Platform Selection Myth
6. #confabEDU @jeckman The Myth of Responsive Web Design
7. #confabEDU @jeckman The Mobile Context Myth
8. #confabEDU @jeckman The Mobile Context Myth
9. #confabEDU @jeckman The CMS Demo Myth
10. #confabEDU @jeckman The Ease of Use Myth
11. #confabEDU @jeckman The Myth of the Feature-Rich CMS
12. #confabEDU @jeckman The Myth of the Feature-Rich CMS
13. #confabEDU @jeckman The Student Labor Myth
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18. #confabEDU @jeckman The Myth of Content Expertise
19. #confabEDU @jeckman The Myth of Content Expertise
20. #confabEDU @jeckman The  One  True  Pla?orm  Myth  
21. #confabEDU @jeckman The  One  True  Pla?orm  Myth  
22. #confabEDU @jeckman The Site Factory Myth
23. #confabEDU @jeckman Eckman’s Law Over time, the number of web sites produced by any institution of higher learning will exceed the number of: current students, faculty, staff, departments, research labs, student groups, cross-discipline initiatives, schools, colleges, alumni organizations, campuses, buildings, libraries, institutes, publications, etc. . . .
24. #confabEDU @jeckman Eckman’s Law Audiences   Sites  
25. #confabEDU @jeckman “Myths are public dreams, dreams are private myths.” - Joseph Cambell
26. #confabEDU @jeckman “The stories we tell ourselves . . . define the potentialities of our existence. We are the stories we tell ourselves. ” - Shekhar Kapur
27. #confabEDU @jeckman “I appreciate the input from my diverse and enthusiastic family” - Linn Ostberg (my mom)
28. #confabEDU @jeckman Let’s Make New Myths
29. #confabEDU @jeckman Contribute Your Own Myths #CMSMyth
30. #confabEDU @jeckman The Beautiful Homepage Sans Carousels h"p://shouldiuseacarousel.com/  
31. #confabEDU @jeckman The Beautiful Homepage Sans Carousels h"p://shouldiuseacarousel.com/  
32. #confabEDU @jeckman The  Reasonable  Governance  Plan  
33. #confabEDU @jeckman The Rational, Coordinated Digital Student Experience
34. #confabEDU @jeckman The Skillful Balance Between Centralization and Decentralization
35. #confabEDU @jeckman The Powerful Toolset
36. #confabEDU @jeckman The Empowered Team
37. #confabEDU @jeckman CMS Wisdom Wanted http://www.surveymonkey.com/s/Myth
38. #confabEDU @jeckman h"p://delight.us/  
39. #confabEDU @jeckman h"p://delight.us/  
40. #confabEDU @jeckman h"p://www.isitedesign.com/  
41. #confabEDU @jeckman Thank You! @jeckman