There's a Reason We Call Them Institutions: Working in Higher Education Without Going Crazy

There's a Reason We Call Them Institutions: Working in Higher Education Without Going Crazy

I’ve consulted with lots of institutions of higher education. Each was convinced that they were a unique snowflake, and that their challenges could not possibly be understood by any outsider. In fact, I’ve found there’s remarkable similarity across many (though of course not all) campus teams as they strategize, design, develop, and maintain their web presence.

Five Dysfunctions of Higher Ed:
- Diffuse Authority
- Audience Ambiguity
- Content Sprawl
- Team Turnover: The Revolving Door & The Lifers
- Insufficient Training

For each we’ll talk about what the dysfunction is and what strategies you might use to mitigate its impact.

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John Eckman

July 26, 2019
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