I’ve consulted with lots of institutions of higher education. Each was convinced that they were a unique snowflake, and that their challenges could not possibly be understood by any outsider. In fact, I’ve found there’s remarkable similarity across many (though of course not all) campus teams as they strategize, design, develop, and maintain their web presence.
Five Dysfunctions of Higher Ed:
- Diffuse Authority
- Audience Ambiguity
- Content Sprawl
- Team Turnover: The Revolving Door & The Lifers
- Insufficient Training
For each we’ll talk about what the dysfunction is and what strategies you might use to mitigate its impact.