While WordPress has a substantial presence in higher education, it's not the only game in town. Most colleges and universities have multiple content management platforms in play across campus: used by different schools, departments, research centers, labs, facilities, libraries, athletics, alumni and admissions. Even some smaller colleges, in my experience, end up with 3-4 different ways of managing and presenting web content—and don't even get me started on learning management systems, student information systems, marketing automation and so on.
For this talk I'll focus on the other CMS platforms. What do they offer that is attractive to the higher education market? How do they differentiate themselves from WordPress? How can WordPress better compete?
Put more bluntly, how on earth did someone convince the business school to use Sitecore? Why does the college of engineering insist on Drupal? Why are so many campuses on Cascade Server?
Snark aside, you'll leave better equipped to have the inevitable conversations about the dreaded other platforms—and just might find they're doing some things we can learn from as we look to bring the joy of WordPress to more campuses.