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Network Mapping for Everyone: Practical ways to use network maps in your community

Jeff Mohr
November 29, 2018

Network Mapping for Everyone: Practical ways to use network maps in your community

In this workshop we’ll demystify the process and jargon typically associated with network mapping and social network analysis. Social network analysis doesn’t need to be overwhelming, expensive or cumbersome. Instead, it can be used in straightforward ways that support your community to understand itself and take informed steps to build even stronger connections between and within individuals, organizations, and communities. Participants will learn key principles of network mapping, be exposed to tools for gathering and organizing data to discover relationships, explore how to analyze and follow the development of your network over time, all while including your partners throughout the process.

Jeff Mohr

November 29, 2018
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  1. Network Mapping for Everyone
    Practical ways to use network maps in your
    community
    +

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  2. Understand why you might use network mapping
    Get comfortable with the process for gathering data about relationships
    using surveys
    Learn how to transform survey data to easily import it into Kumu
    Analyze a network and demystify some of the SNA jargon
    Explore ways to engage and empower your community with a network map
    Objectives for today

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  3. Which are you?

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  4. “A network weaver is someone who is aware
    of the networks around them and explicitly
    works to make them healthier (more inclusive,
    bridging divides). Network weavers do this by
    connecting people strategically where there’s
    potential for mutual benefit, helping people
    identify their passions, and serving as a catalyst
    for self-organizing groups.”
    ~ June Holley

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  5. Part 1 -
    Why network mapping

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  6. Three buckets to consider
    Exploring Empowering Evaluating
    Understanding a new
    environment or landscape
    Discovering who the key
    influencers are in a space
    General sense-making
    Determining if and how a
    network has changed over
    time
    Proving the impact of a
    given intervention or
    strategy
    Enabling anyone to
    improve the health of the
    network
    As a resource for self-
    organizing around shared
    interests/strategies

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  7. Find a partner at your table and spend 2 minutes each sharing how you’ve
    either used or considered using network mapping.
    Your turn

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  8. Part 2 -
    Gathering relationship data

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  9. There are many ways to ask
    questions about relationships

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  10. Who did you grab coffee with outside of work in the last 6
    weeks?
    Who do you go to as a great source of information or help?
    Who have you collaborated with in the last 6 months?
    Asking for a list of names

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  11. 0: Not in my network; I do not know this person
    1: On my radar; I know of this person, but rarely communicate or
    cross paths with them
    2: In my peripheral network; I keep in touch with this person and/or
    occasionally work, socialize or collaborate with them
    3: In my core network; I know this person well and/or frequently
    work, collaborate or socialize with them
    Using defined relationship strengths

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  12. Layering multiple types

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  13. What do you think is most likely to make a difference for
    (insert issue or problem) AND that you would like to work on?
    How willing are you to help convene a group working on
    this?
    Key strategies and self-organizing

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  14. List up to 5 other leaders with whom you have a personal or
    professional relationship.
    Who do you know who would be a valuable connection for
    the network?
    Uncovering the periphery

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  15. What information is relevant to collect about the people in
    your network? Some examples:
    - Bio
    - Location
    - Skills and interests
    - Age
    - Ethnicity
    - Organization
    Don’t forget demographics!

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  16. Find a partner at your table and spend 5 minutes discussing what
    relationship and demographic questions feel most valuable for your
    network, community, or organization.
    Your turn

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  17. …and just as many platforms
    to help you collect that
    information

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  18. Traditional survey tools – SurveyMonkey,
    SurveyGizmo, Google Forms
    Network-specific survey tools – SumApp,
    Undercurrent
    Spreadsheet-based – Excel, Google Sheets
    Pen and paper – It’s possible (but a pain to input)

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  19. An example using
    SurveyGizmo
    https://www.surveygizmo.com/s3/4719445/Sample-SNA-Survey

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  20. Part 3 -
    Transforming relationship data

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  21. https://alexvipond.github.io/matrix-expander/

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  22. Part 4 -
    Analyzing a network

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  23. 4 ways to think about analysis
    Squinting
    Zooming out and blurring the details to
    focus on overall structure
    Calculating
    Using SNA metrics to uncover insights
    that are difficult to see otherwise
    Spotting
    Zooming in and looking for interesting
    people, structures and connections
    Comparing
    Looking at changes over time as well as
    overlaying important demographics

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  24. Analyzing a network
    in Kumu

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  25. Part 5 -
    Engaging your community

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  26. What do you notice? What surprises you?
    What story does the overall structure tell about our network?
    Who seems to be at the center of the network? The edges?
    Do the network insights make sense? Why or why not?
    How has our network changed over time?
    What might we do to strengthen connections? To increase diversity?
    Questions to explore

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