In this workshop we’ll demystify the process and jargon typically associated with network mapping and social network analysis. Social network analysis doesn’t need to be overwhelming, expensive or cumbersome. Instead, it can be used in straightforward ways that support your community to understand itself and take informed steps to build even stronger connections between and within individuals, organizations, and communities. Participants will learn key principles of network mapping, be exposed to tools for gathering and organizing data to discover relationships, explore how to analyze and follow the development of your network over time, all while including your partners throughout the process.
Network Mapping for Everyone
Practical ways to use network maps in your
Understand why you might use network mapping
Get comfortable with the process for gathering data about relationships
Learn how to transform survey data to easily import it into Kumu
Analyze a network and demystify some of the SNA jargon
Explore ways to engage and empower your community with a network map
Objectives for today
Which are you?
“A network weaver is someone who is aware
of the networks around them and explicitly
works to make them healthier (more inclusive,
bridging divides). Network weavers do this by
connecting people strategically where there’s
potential for mutual beneﬁt, helping people
identify their passions, and serving as a catalyst
for self-organizing groups.”
~ June Holley
Part 1 -
Why network mapping
Three buckets to consider
Exploring Empowering Evaluating
Understanding a new
environment or landscape
Discovering who the key
inﬂuencers are in a space
Determining if and how a
network has changed over
Proving the impact of a
given intervention or
Enabling anyone to
improve the health of the
As a resource for self-
organizing around shared
Find a partner at your table and spend 2 minutes each sharing how you’ve
either used or considered using network mapping.
Part 2 -
Gathering relationship data
There are many ways to ask
questions about relationships
Who did you grab coffee with outside of work in the last 6
Who do you go to as a great source of information or help?
Who have you collaborated with in the last 6 months?
Asking for a list of names
0: Not in my network; I do not know this person
1: On my radar; I know of this person, but rarely communicate or
cross paths with them
2: In my peripheral network; I keep in touch with this person and/or
occasionally work, socialize or collaborate with them
3: In my core network; I know this person well and/or frequently
work, collaborate or socialize with them
Using deﬁned relationship strengths
Layering multiple types
What do you think is most likely to make a difference for
(insert issue or problem) AND that you would like to work on?
How willing are you to help convene a group working on
Key strategies and self-organizing
List up to 5 other leaders with whom you have a personal or
Who do you know who would be a valuable connection for
Uncovering the periphery
What information is relevant to collect about the people in
your network? Some examples:
- Skills and interests
Don’t forget demographics!
Find a partner at your table and spend 5 minutes discussing what
relationship and demographic questions feel most valuable for your
network, community, or organization.
…and just as many platforms
to help you collect that
Traditional survey tools – SurveyMonkey,
SurveyGizmo, Google Forms
Network-speciﬁc survey tools – SumApp,
Spreadsheet-based – Excel, Google Sheets
Pen and paper – It’s possible (but a pain to input)
An example using
Part 3 -
Transforming relationship data
Part 4 -
Analyzing a network
4 ways to think about analysis
Zooming out and blurring the details to
focus on overall structure
Using SNA metrics to uncover insights
that are difﬁcult to see otherwise
Zooming in and looking for interesting
people, structures and connections
Looking at changes over time as well as
overlaying important demographics
Analyzing a network
Part 5 -
Engaging your community
What do you notice? What surprises you?
What story does the overall structure tell about our network?
Who seems to be at the center of the network? The edges?
Do the network insights make sense? Why or why not?
How has our network changed over time?
What might we do to strengthen connections? To increase diversity?
Questions to explore