Delivered at ScrumGathering New Orleans, May 2014.
Description from the proposal:
Because of Agile Scrum and better engineering techniques we have pretty much solved the problem of “delivering” software. Unfortunately, it’s not enough. Now we need to turn our focus to delivering “the right” software – software that makes an impact to the customer. The answer to building the right software begins with a better understanding of the business opportunity and goals. Best of all, we can do this using a collection of familiar concepts, combined in a powerful new way, bringing a shared and measurable vision to your scrum project. This approach is called “Impact Mapping.” This workshop introduces “Impact Mapping” by demonstrating a collaborative approach to solving the challenge of building the right thing. Breaking into small teams, we will build a sample Impact Map, learn to identify and verify the assumptions you've made, and find new approaches to solving the business problem. We will also discuss using this to measure the output of our effort. Attending participants will receive a handout with a worked example and sample questions and techniques that help lead to a successful mapping session. Don’t miss this opportunity to learn about and practice the techniques to uncover assumptions and motivations about your current project – and ensure your next project makes the right impact on customers and bottom line. Let's help our customers better refine and communicate their goals. Impact Mapping is at the heart of the customer voice because it literally gives voice to their needs. We will see you at IMPACT MAPPING!