SMC RVA

Transcript

1. Hello I’m Jeff Rock, Co-founder & creative director of Mobelux.
2. We make apps for iPhone, iPad, Android and Web.
3. We make a few apps you may have heard of and many that you haven’t. A Mobelux app is launched by over 6 million users everyday, so we have a lot of data about what works and what doesn’t; where to head and where to stay away from.
4. What’s next in mobile Seems like there are a lot of people and businesses struggling with where to go. So in order to talk about whats next, I have to talk about where we are.
5. Where are we now? At this point in the presentation I usually ask for a show of hands to see who has a modern mobile device on them. No need to do that anymore. And, honestly, we’re not that far along yet. A little history.
6. About 5 years ago, this is what your phone looked like.
7. And now, this is what your phone looks like. What happened?
8. iPhone. Multitouch changed everything.
9. Multitouch Capacitive multitouch changed everything. It’s computer-human interface is its simplest form.
10. We had to learn how to use a mouse. Mentally mapping planes. Right v left click. Scrolling. Sometimes...
11. ...even more buttons. It’s actually kind of a mess. But that all changes with touch.
12. There are infants using software. We simply understand touch. Let’s put mobile on a timeline. In terms of where mobile is compared to the PC, we’re a little bit past here:
13. We have a new way to manipulate an on-screen interface that isn’t revolutionary, but more natural. Both the mouse and multitouch significantly lowered the barriers to computing. If the Mac came out in 1984, then it’s about 1990. Windows 3.0, System 7 came out that year. All this is to impress upon you that THIS IS STILL EARLY. Moving on, here are few other technologies comprising modern mobile.
14. Apps Bite-sized experiences. If you’re not playing a game or using a utility you’re accessing the internet in some way through apps. In fact:
15. Web Browsing Mobile Usage comScore, Alexa, Flurry Analytics on average, 94 minutes on mobile; 20 more than web!
16. 0 25 50 75 100 June 2010 Dec 2010 June 2011 Dec 2011 Web Browsing Mobile Usage comScore, Alexa, Flurry Analytics on average, 94 minutes on mobile; 20 more than web!
17. ...and a good amount of those minutes are spend in games. So apps are a pivotal piece of the modern mobile story.
18. Location Nav devices, directions, find my device, find my friends. It’s the beginnings of context aware computing.
19. Photography & Video Instagram, Camera+, Tumblr, Facebook. Everyone is uploading photos.
20. Things like FaceTime are allowing people to communicate in ways we were really only dreaming on being able to do a few years ago.
21. How many mobile devices are there? So to finish out ‘where we are’, how many of these devices are there out there?
22. 7 billion by the end of 2012 cisco A lot. That’s more mobile devices than people! Some source say that it’s already happened in the US. Now, before we get to what’s next there’s one more thing we need to talk about...
23. What trends are we moving away from? Even in a young industry we’ve already established things that don’t work very well. Here’s few rejects.
24. Physical controls Android started out with 4 buttons...
25. 4 And then went to 3...
26. 4 And then went to 3...
27. 3 And then poof...
28. 3 And then poof...
29. 0! Those are not physical buttons. They’re soft keys. I’m just glad they finally picked one. Next...
30. 0! Those are not physical buttons. They’re soft keys. I’m just glad they finally picked one. Next...
31. QR was invented by Toyota in the 90’s to track car parts as they moved through the factory. It worked because factory workers knew what they were. They had special tools to read them. They were trained.
32. Reasons QR codes should die in a fire For commercial use of course.
33. 1 NO ONE KNOWS WHAT THEY ARE! And even if they did, they wouldn’t know what to do with them. The built in camera app on iOS doesn’t process them
34. Here’s a pretty classic offender. SCAN WITH WHAT? They wrote it in 3 languages but forgot to write down how. I suppose with a Palm Treo from 1999. This what we call in the industry: high barrier. Here a few other terrible ways I’ve seen them used.
37. 2 They’re physically hackable. All a QR code is is a URL visually encoded. I could walk up to that kids notebook and slap a new QR code over the top of the old one that send them to god knows where.
38. 3 And most importantly, NO ONE’S USING THEM! Just how many people are?
39. 6% Comscore And now for the main event.
40. What trends are we moving towards?
41. NFC NFC means near field communication. It’s been around a really long time. An NFC device can be active or passive.
42. Active The things in stores.
43. Passive The strips in high priced items.
44. Cool. Now what? So...if you have NFC in mobile devices you can detect things in the environment. Maybe they’re powered as well. Then you can create low power on-the-fly networks. Then your devices can share information.
45. Bluetooth thought that was a good idea so they developed a new standard, BLE.
46. Texas Instruments thought it was a good idea, so they developed an embedded BLE system the size of a quarter that could run for an entire year on a watch battery.
47. Apple thought it was a great idea too, so they built it into every iPhone 4S. That means that 60+ million people will be able to use this stuff once devices start hitting the market.
48. What can you do with it? What that means is that almost anything interesting in the physical world will be able to broadcast its existence and communicate about its self.
49. Appliances that shift into low power mode when you leave the house. Overall smart home.
50. Desktop interaction. Log in by proximity. Traveling profiles.
51. Physical like and follow buttons. Drops the barrier to almost zero. Nouns and verbs, etc.
52. Payment Imagine the credit card hooked to your Apple or Google Wallet that you have hooked up to buy apps could be used at the grocery store. Now ask yourself why it isn’t already.
53. Rewards How many of you have a reward card at a grocery store (story about cards.) This will revolutionize the loyalty industry.
54. Geofencing + social This is a recent trend that many iOS users are already using. They allow an event to occur when the device enters a fenced location. For example remind me to defrost the chicken when i get home.
55. How does social media fit in? It’s how any of these new services may try and make money soon:
56. (Explain how)
57. Responsive design Responsive design is the anti-mobile variant site movement. Basically, the point is that you shouldn’t get 2 different sites depending on what device you view the web on. RD just reshapes the content zones as the window becomes smaller and refactors the navigation to suit.
61. @jeff_rock