Developers Can't Design

Abe38081ff1dc9cfe239d4f06831e47e?s=47 Jen Myers
January 13, 2012
Programming
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Developers Can't Design

(And Other Completely Untrue Design Myths)

Abe38081ff1dc9cfe239d4f06831e47e?s=128

Jen Myers

January 13, 2012
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Transcript

  1. 1.

    DEVELOPERS CAN’T DESIGN AND OTHER COMPLETELY UNTRUE DESIGN MYTHS JEN

    MYERS • @ANTIHEROINE • SCOTTISH RUBY CONFERENCE, 30 JUNE 2012
  2. 2.

    What is design?

  3. 3.

    “Design is the appropriate combination of materials in order to

    solve a problem.” - CHARLES EAMES
  4. 4.

    “Design is thinking made visual.” - SAUL BASS

  5. 5.

    “Design is the method of putting form and content together.

    Design, just as art, has multiple definitions, there is no single definition.... Design is so simple, that’s why it is so complicated.” - PAUL RAND
  6. 6.

    What is design? Graphic design Industrial design Interaction design Experience

    design Web/interface design
  7. 7.

    Why should developers care?

  8. 8.

    Design is teachable. Design is communication.

  9. 9.

    DESIGN IS DECORATION DESIGN MYTH #1

  10. 10.

    “It’s not just what it looks like and feels like.

    Design is how it works.” - STEVE JOBS
  11. 11.

    How design works Structure Content Organization Message Functionality

  12. 12.

    How design works Wireframes Palettes Mood boards Copy Data flows

    User testing
  13. 13.

    DESIGN IS SUBJECTIVE DESIGN MYTH #2

  14. 14.

    “Like all forms of design, visual design is about problem

    solving, not about personal or unsupported opinion.” - BOB BAXLEY
  15. 15.

    Basic design principles Balance Repetition Proximity Emphasis Unity

  16. 16.

    BALANCE SYMMETRICAL

  17. 17.

    BALANCE ASYMMETRICAL

  18. 18.

    REPETITION COLOR, FONT, SHAPE, LOGO

  19. 19.

    REPETITION COLOR, FONT, SHAPE, LOGO

  20. 20.

    EMPHASIS VISUAL DOMINANCE & HIERARCHY

  21. 21.

    PROXIMITY GROUPING LIKE ELEMENTS

  22. 22.

    UNITY COHERENCE OF LOOK, FEEL & MESSAGE

  23. 23.

    Related design concepts Positive/negative space Contrast Typography Color theory Ratios

  24. 24.

    DESIGN IS SEPARATE FROM DEVELOPMENT DESIGN MYTH #3

  25. 25.

    “The secret is to gang up on the problem, rather

    than each other.” - THOMAS STALLKAMP
  26. 26.

    No silos Communication Community Design & Dev 4eva Project integration

  27. 27.

    should code. Designers ...

  28. 28.

    Jen Myers Relevance jen@thinkrelevance.com @antiheroine SLIDES: speakerdeck.com/u/jenmyers/p/developers-cant-design