Developers Can't Design

Transcript

1. DEVELOPERS CAN’T DESIGN AND OTHER COMPLETELY UNTRUE DESIGN MYTHS JEN

   MYERS • @ANTIHEROINE • SCOTTISH RUBY CONFERENCE, 30 JUNE 2012

2. What is design?

3. “Design is the appropriate combination of materials in order to

   solve a problem.” - CHARLES EAMES

4. “Design is thinking made visual.” - SAUL BASS

5. “Design is the method of putting form and content together.

   Design, just as art, has multiple definitions, there is no single definition.... Design is so simple, that’s why it is so complicated.” - PAUL RAND

6. What is design? Graphic design Industrial design Interaction design Experience

   design Web/interface design

7. Why should developers care?

8. Design is teachable. Design is communication.

9. DESIGN IS DECORATION DESIGN MYTH #1

10. “It’s not just what it looks like and feels like.

    Design is how it works.” - STEVE JOBS

11. How design works Structure Content Organization Message Functionality

12. How design works Wireframes Palettes Mood boards Copy Data flows

    User testing

13. DESIGN IS SUBJECTIVE DESIGN MYTH #2

14. “Like all forms of design, visual design is about problem

    solving, not about personal or unsupported opinion.” - BOB BAXLEY

15. Basic design principles Balance Repetition Proximity Emphasis Unity

16. BALANCE SYMMETRICAL

17. BALANCE ASYMMETRICAL

18. REPETITION COLOR, FONT, SHAPE, LOGO

19. REPETITION COLOR, FONT, SHAPE, LOGO

20. EMPHASIS VISUAL DOMINANCE & HIERARCHY

21. PROXIMITY GROUPING LIKE ELEMENTS

22. UNITY COHERENCE OF LOOK, FEEL & MESSAGE

23. Related design concepts Positive/negative space Contrast Typography Color theory Ratios

24. DESIGN IS SEPARATE FROM DEVELOPMENT DESIGN MYTH #3

25. “The secret is to gang up on the problem, rather

    than each other.” - THOMAS STALLKAMP

26. No silos Communication Community Design & Dev 4eva Project integration

27. should code. Designers ...

28. Jen Myers Relevance jen@thinkrelevance.com @antiheroine SLIDES: speakerdeck.com/u/jenmyers/p/developers-cant-design