Developers Can't Design

(And Other Completely Untrue Design Myths)

Transcript

1. DEVELOPERS CAN’T DESIGN AND OTHER COMPLETELY UNTRUE DESIGN MYTHS JEN MYERS • @ANTIHEROINE • SCOTTISH RUBY CONFERENCE, 30 JUNE 2012
2. What is design?
3. “Design is the appropriate combination of materials in order to solve a problem.” - CHARLES EAMES
4. “Design is thinking made visual.” - SAUL BASS
5. “Design is the method of putting form and content together. Design, just as art, has multiple definitions, there is no single definition.... Design is so simple, that’s why it is so complicated.” - PAUL RAND
6. What is design? Graphic design Industrial design Interaction design Experience design Web/interface design
7. Why should developers care?
8. Design is teachable. Design is communication.
9. DESIGN IS DECORATION DESIGN MYTH #1
10. “It’s not just what it looks like and feels like. Design is how it works.” - STEVE JOBS
11. How design works Structure Content Organization Message Functionality
12. How design works Wireframes Palettes Mood boards Copy Data flows User testing
13. DESIGN IS SUBJECTIVE DESIGN MYTH #2
14. “Like all forms of design, visual design is about problem solving, not about personal or unsupported opinion.” - BOB BAXLEY
15. Basic design principles Balance Repetition Proximity Emphasis Unity
16. BALANCE SYMMETRICAL
17. BALANCE ASYMMETRICAL
18. REPETITION COLOR, FONT, SHAPE, LOGO
19. REPETITION COLOR, FONT, SHAPE, LOGO
20. EMPHASIS VISUAL DOMINANCE & HIERARCHY
21. PROXIMITY GROUPING LIKE ELEMENTS
22. UNITY COHERENCE OF LOOK, FEEL & MESSAGE
23. Related design concepts Positive/negative space Contrast Typography Color theory Ratios
24. DESIGN IS SEPARATE FROM DEVELOPMENT DESIGN MYTH #3
25. “The secret is to gang up on the problem, rather than each other.” - THOMAS STALLKAMP
26. No silos Communication Community Design & Dev 4eva Project integration
27. should code. Designers ...
28. Jen Myers Relevance jen@thinkrelevance.com @antiheroine SLIDES: speakerdeck.com/u/jenmyers/p/developers-cant-design