Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Sign up for free
Menu
Search
Features
All features
Private URLs
Password Protection
Custom URLS
Scheduled publishing
Remove Branding
Restrict embedding
Deck Collections
Notes
Features
All features
Private URLs
Password Protection
Custom URLS
Scheduled publishing
Remove Branding
Restrict embedding
Deck Collections
Notes
Explore
Featured decks
Featured speakers
Programming
Technology
Storyboards
Explore
Featured decks
Featured speakers
Programming
Technology
Storyboards
Pricing
Search
Sign in
Sign up for free
Upgrading the Web - Driving Support For New Sta...
Search
Jonathan Klein
November 15, 2013
Technology
460
1
Share
Embed
Copy iframe code
Copy JS code
Copy link
Start on current slide
Upgrading the Web - Driving Support For New Standards
I gave this talk at Velocity London 2013.
Slides and links available at jkle.in/upgrade
Jonathan Klein
November 15, 2013
More Decks by Jonathan Klein
See All by Jonathan Klein
Cognitive Biases in Engineering Organizations - Craft Conf
jklein
15
530
Demystifying SPDY and HTTP/2
jklein
1
710
Demystifying SPDY and HTTP/2
jklein
2
1.2k
Cognitive Biases in Engineering Organizations
jklein
4
2k
Composer: From Beginner to Expert
jklein
1
1.1k
Upgrading the Web: Boston Web Performance Meetup
jklein
1
360
Upgrading the Web: Driving Support For New Standards
jklein
1
880
Northeastern Lunch and Learn
jklein
0
300
Profiling PHP With XHProf
jklein
1
1.1k
Other Decks in Technology
See All in Technology
Adaptive Warehouse を今すぐ導入すべき理由と迷ったときの判断基準
__allllllllez__
0
210
20260912_スクラムにジェネラリストは必要か
ryugen04
0
390
ASTを使って影響範囲を特定する
nealle
0
180
#jawssonic2026 あの時代が悪かった ~動かなかったSageMakerと共に迎えたイベント当日~
ktkn1129
0
150
顧客に向き合う開発組織へ。リアーキテクチャとフィーチャーチーム化で挑む組織改革
safie
0
560
2026-09-11 【Snowflake World Tour Tokyo 2026】Snowflakeを起点に、AI Agentが自律稼働し続ける未来へ / Driving AI Agents with Snowflake
civitaspo
0
380
AI 時代のスタートアップエコシステ厶から考究する技術的負債との向き合い方
m3m0r7
PRO
0
420
事業課題から技術的負債に向き合う
sansantech
PRO
2
540
GoCon2026 - Open Source, Open World
sanposhiho
4
3.5k
日経電子版を支えていく Kasane Design System/fec_fukuoka
nikkei_engineer_recruiting
0
1.2k
Sigmaで作る業務アプリ
kazushiro_honma
0
130
越境するなら専門用語を使うな高校校歌 / If you wanna cross border, you shouldn't use jargon
vtryo
0
130
Featured
See All Featured
Measuring & Analyzing Core Web Vitals
bluesmoon
9
990
Mozcon NYC 2025: Stop Losing SEO Traffic
samtorres
1
530
Odyssey Design
rkendrick25
PRO
2
800
Principles of Awesome APIs and How to Build Them.
keavy
128
18k
The #1 spot is gone: here's how to win anyway
tamaranovitovic
3
1.2k
Digital Ethics as a Driver of Design Innovation
axbom
PRO
1
420
Bash Introduction
62gerente
615
220k
How GitHub (no longer) Works
holman
316
150k
My Coaching Mixtape
mlcsv
0
310
Claude Code どこまでも/ Claude Code Everywhere
nwiizo
67
58k
ReactJS: Keep Simple. Everything can be a component!
pedronauck
666
130k
The Organizational Zoo: Understanding Human Behavior Agility Through Metaphoric Constructive Conversations (based on the works of Arthur Shelley, Ph.D)
kimpetersen
PRO
0
450
Transcript
Upgrading the Web Driving Support For New Standards Velocity London
2013 Jonathan Klein @jonathanklein Friday, November 15, 13
Slides, Links jkle.in/upgrade Friday, November 15, 13
About Me Friday, November 15, 13
About Me • Performance Engineer At Etsy Friday, November 15,
13
About Me • Performance Engineer At Etsy • I write
the Etsy Site Performance Reports Friday, November 15, 13
About Me • Performance Engineer At Etsy • I write
the Etsy Site Performance Reports • Organize Boston Web Perf Meetup Group Friday, November 15, 13
Etsy Stats Friday, November 15, 13
Friday, November 15, 13
Friday, November 15, 13
Friday, November 15, 13
A Story Friday, November 15, 13
A Story From the Future Friday, November 15, 13
Friday, November 15, 13
http://goo.gl/Uj3w9y Friday, November 15, 13
Things You Learned Friday, November 15, 13
Things You Learned • Hop Hints Friday, November 15, 13
Things You Learned • Hop Hints • Client Hints Friday,
November 15, 13
Things You Learned • Hop Hints • Client Hints •
WebP Friday, November 15, 13
Things You Learned • Hop Hints • Client Hints •
WebP • SPDY/HTTP 2.0 Friday, November 15, 13
Things You Learned • Hop Hints • Client Hints •
WebP • SPDY/HTTP 2.0 • Pre-fetching Friday, November 15, 13
What Should You Implement? Friday, November 15, 13
Things You Learned • Hop Hints • Client Hints •
WebP • SPDY/HTTP 2.0 • Pre-fetching Friday, November 15, 13
HTTP Origin/Hop Hints Friday, November 15, 13
HTTP Origin/Hop Hints • IETF Draft Friday, November 15, 13
HTTP Origin/Hop Hints • IETF Draft • HTTP Response Header
Friday, November 15, 13
HTTP Origin/Hop Hints • IETF Draft • HTTP Response Header
•OH: a,b=6,c Friday, November 15, 13
HTTP Origin/Hop Hints • IETF Draft • HTTP Response Header
•OH: a,b=6,c • Tells the browser about server capabilities Friday, November 15, 13
HTTP Origin/Hop Hints Friday, November 15, 13
HTTP Origin/Hop Hints • Small Request Headers Friday, November 15,
13
HTTP Origin/Hop Hints • Small Request Headers • Relative Referers
Friday, November 15, 13
HTTP Origin/Hop Hints • Small Request Headers • Relative Referers
• Omitting Cookies Friday, November 15, 13
HTTP Origin/Hop Hints • Small Request Headers • Relative Referers
• Omitting Cookies • Sharing Connections Friday, November 15, 13
HTTP Origin/Hop Hints • Small Request Headers • Relative Referers
• Omitting Cookies • Sharing Connections • Pipeline Depth Friday, November 15, 13
Reduce Header Size Friday, November 15, 13
Optimize Transfer Friday, November 15, 13
No Content Changes Friday, November 15, 13
Friday, November 15, 13
Things You Learned • Hop Hints • Client Hints •
WebP • SPDY/HTTP 2.0 • Pre-fetching Friday, November 15, 13
Things You Learned • Hop Hints • Client Hints •
WebP • SPDY/HTTP 2.0 • Pre-fetching Friday, November 15, 13
Client Hints Friday, November 15, 13
Client Hints • IETF Draft Friday, November 15, 13
Client Hints • IETF Draft • HTTP Request Header Friday,
November 15, 13
Client Hints • IETF Draft • HTTP Request Header •CH-DPR:
2.0 Friday, November 15, 13
Client Hints • IETF Draft • HTTP Request Header •CH-DPR:
2.0 • Tells the server about browser capabilities Friday, November 15, 13
Friday, November 15, 13
Will Also Specify Height/Width Friday, November 15, 13
Simplifies Markup Friday, November 15, 13
Friday, November 15, 13
Things You Learned • Hop Hints • Client Hints •
WebP • SPDY/HTTP 2.0 • Pre-fetching Friday, November 15, 13
Friday, November 15, 13
Things You Learned • Hop Hints • Client Hints •
WebP • SPDY/HTTP 2.0 • Pre-fetching Friday, November 15, 13
WebP Friday, November 15, 13
WebP • New image format from Google Friday, November 15,
13
WebP • New image format from Google • 25-34% smaller
than JPEG Friday, November 15, 13
WebP • New image format from Google • 25-34% smaller
than JPEG • Lossless Option Friday, November 15, 13
WebP • New image format from Google • 25-34% smaller
than JPEG • Lossless Option • Alpha Transparency Friday, November 15, 13
WebP • New image format from Google • 25-34% smaller
than JPEG • Lossless Option • Alpha Transparency • Growing adoption Friday, November 15, 13
Friday, November 15, 13
Now We Are Getting Somewhere... Friday, November 15, 13
Friday, November 15, 13
Friday, November 15, 13
Key Stats First Run Bytes 576KB Start Render 932ms Speed
Index 1269ms Friday, November 15, 13
Brief Aside: Speed Index Friday, November 15, 13
Friday, November 15, 13
Convert JPEGs to WebP Friday, November 15, 13
Friday, November 15, 13
Key Stats First Run WebP Difference Bytes 576KB 387KB -33%
Start Render 932ms 1019ms +9% Speed Index 1269ms 1278ms <1% Friday, November 15, 13
Friday, November 15, 13
Its Future is Uncertain Friday, November 15, 13
Friday, November 15, 13
Friday, November 15, 13
Challenges with WebP Friday, November 15, 13
Challenges with WebP • Worse shareability Friday, November 15, 13
Challenges with WebP • Worse shareability • Increased decoding time
Friday, November 15, 13
Challenges with WebP • Worse shareability • Increased decoding time
• Controversial studies around quality/size Friday, November 15, 13
Challenges with WebP • Worse shareability • Increased decoding time
• Controversial studies around quality/size • No progressive decoding (yet) Friday, November 15, 13
Still a Big Bandwidth Win Friday, November 15, 13
Things You Learned • Hop Hints • Client Hints •
WebP • SPDY/HTTP 2.0 • Pre-fetching Friday, November 15, 13
Things You Learned • Hop Hints • Client Hints •
WebP • SPDY/HTTP 2.0 • Pre-fetching Friday, November 15, 13
SPDY/HTTP 2.0 Friday, November 15, 13
SPDY/HTTP 2.0 • Next version of HTTP Friday, November 15,
13
SPDY/HTTP 2.0 • Next version of HTTP • HTTP Multiplexing
Friday, November 15, 13
SPDY/HTTP 2.0 • Next version of HTTP • HTTP Multiplexing
• Header Compression Friday, November 15, 13
SPDY/HTTP 2.0 • Next version of HTTP • HTTP Multiplexing
• Header Compression • Prioritization Friday, November 15, 13
SPDY/HTTP 2.0 • Next version of HTTP • HTTP Multiplexing
• Header Compression • Prioritization • Wide support Friday, November 15, 13
Friday, November 15, 13
No More... Friday, November 15, 13
No More... • Domain Sharding Friday, November 15, 13
No More... • Domain Sharding • Spriting Images Friday, November
15, 13
No More... • Domain Sharding • Spriting Images • Concatenating
Files Friday, November 15, 13
No More... • Domain Sharding • Spriting Images • Concatenating
Files • DataURIs Friday, November 15, 13
Friday, November 15, 13
Friday, November 15, 13
Slides, Links jkle.in/upgrade Friday, November 15, 13
Let’s See it in Action Friday, November 15, 13
Friday, November 15, 13
Friday, November 15, 13
Before SPDY Friday, November 15, 13
After SPDY Friday, November 15, 13
Key Stats First Run SPDY/ HTTP 2.0 Difference Bytes 387KB
387KB - Start Render 1019ms 972ms -5% Speed Index 1278ms 1108ms -14% Friday, November 15, 13
Friday, November 15, 13
Friday, November 15, 13
Sites Using SPDY Today Friday, November 15, 13
Sites Using SPDY Today • Most (all?) Google Properties Friday,
November 15, 13
Sites Using SPDY Today • Most (all?) Google Properties •
Facebook Friday, November 15, 13
Sites Using SPDY Today • Most (all?) Google Properties •
Facebook • Twitter Friday, November 15, 13
Sites Using SPDY Today • Most (all?) Google Properties •
Facebook • Twitter • You? Friday, November 15, 13
Things You Learned • Hop Hints • Client Hints •
WebP • SPDY/HTTP 2.0 • Pre-fetching Friday, November 15, 13
Things You Learned • Hop Hints • Client Hints •
WebP • SPDY/HTTP 2.0 • Pre-fetching Friday, November 15, 13
Pre-fetching • Fetch assets for next page • Speeds up
navigation <link rel="prefetch" href="/foo.css"> Friday, November 15, 13
WebPagetest Script logData 0 navigate https://velocity.jkle.in logData 1 navigate https://velocity.jkle.in/product.html
Friday, November 15, 13
Friday, November 15, 13
Key Stats First Run Bytes 85KB Speed Index 479ms CSS
Files 2 JS Files 6 Friday, November 15, 13
Prefetch <link rel="prefetch" href="/prestashop/themes/default/css/product.css"> <link rel="prefetch" href="/prestashop/js/jquery/plugins/fancybox/jquery.fancybox.css"> <link rel="prefetch" href="/prestashop/js/jquery/plugins/fancybox/jquery.fancybox.js">
<link rel="prefetch" href="/prestashop/js/jquery/plugins/jquery.idTabs.js"> <link rel="prefetch" href="/prestashop/js/jquery/plugins/jquery.scrollTo.js"> <link rel="prefetch" href="/prestashop/js/jquery/plugins/jquery.serialScroll.js"> <link rel="prefetch" href="/prestashop/themes/default/js/tools.js"> <link rel="prefetch" href="/prestashop/themes/default/js/product.js"> Friday, November 15, 13
Friday, November 15, 13
Key Stats First Run Pre-fetching Difference Bytes 85KB 50KB -40%
Speed Index 479ms 290ms -40% CSS Files 2 0 -100% JS Files 6 0 -100% Friday, November 15, 13
Friday, November 15, 13
Things You Learned • Hop Hints • Client Hints •
WebP • SPDY/HTTP 2.0 • Pre-fetching Friday, November 15, 13
Browser Support Friday, November 15, 13
Friday, November 15, 13
These Are Still Good Options Friday, November 15, 13
Convincing CDNs Would Be HUGE Friday, November 15, 13
Action Steps Friday, November 15, 13
Action Steps • Implement as much as you can Friday,
November 15, 13
Action Steps • Implement as much as you can •
Speak/blog about challenges Friday, November 15, 13
Action Steps • Implement as much as you can •
Speak/blog about challenges • Ask your CDN for support Friday, November 15, 13
Action Steps • Implement as much as you can •
Speak/blog about challenges • Ask your CDN for support • Report bugs Friday, November 15, 13
Let’s Upgrade The Web Friday, November 15, 13
Thanks! Friday, November 15, 13
@jonathanklein
[email protected]
www.etsy.com/careers Get in Touch Friday, November 15, 13