Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Upgrading the Web - Driving Support For New Sta...
Search
Jonathan Klein
November 15, 2013
Technology
440
1
Share
Upgrading the Web - Driving Support For New Standards
I gave this talk at Velocity London 2013.
Slides and links available at jkle.in/upgrade
Jonathan Klein
November 15, 2013
More Decks by Jonathan Klein
See All by Jonathan Klein
Cognitive Biases in Engineering Organizations - Craft Conf
jklein
15
500
Demystifying SPDY and HTTP/2
jklein
1
680
Demystifying SPDY and HTTP/2
jklein
2
1.1k
Cognitive Biases in Engineering Organizations
jklein
4
2k
Composer: From Beginner to Expert
jklein
1
1.1k
Upgrading the Web: Boston Web Performance Meetup
jklein
1
340
Upgrading the Web: Driving Support For New Standards
jklein
1
860
Northeastern Lunch and Learn
jklein
0
290
Profiling PHP With XHProf
jklein
1
1.1k
Other Decks in Technology
See All in Technology
Microsoft 365 / Microsoft 365 Copilot : 自分の状態を確認する「ラベル」について
taichinakamura
0
450
Digital Independence: Why, When and How
wannesrams
0
270
Google Cloud Next '26 の裏でこっそりリリースされたCloud Number Registry & Cloud Hub コスト分析 を試してみた
hikaru1001
0
150
ブラウザの投機的読み込みと投機ルールAPIを理解し、Webサービスのパフォーマンスを最適化する
shuta13
3
270
試作とデモンストレーション / Prototyping and Demonstrations
ks91
PRO
0
170
20260428_Product Management Summit_Loglass_JoeHirose
loglassjoe
4
6.7k
Anthropic「Long-running a gents」をGeminiで再現してみた
tkikuchi
0
770
拝啓、あの夏の僕へ〜あなたも知っているApp Runnerの世界〜
news_it_enj
0
200
(きっとたぶん)人材育成や教育のような何かの話
sejima
0
460
大学職員のための生成AI最前線 :最前線を、AIガバナンスとして読み直すためのTips
gmoriki
2
3.3k
QAエンジニアはどうやって プロダクト議論の場に入れるのか?
moritamasami
2
350
[Oracle TechNight#99] 生成AI時代のAI/ML入門 ~ AIとオラクルデータベースの関係 (後半)
oracle4engineer
PRO
3
200
Featured
See All Featured
The Art of Programming - Codeland 2020
erikaheidi
57
14k
Leveraging LLMs for student feedback in introductory data science courses - posit::conf(2025)
minecr
1
240
Put a Button on it: Removing Barriers to Going Fast.
kastner
60
4.2k
Utilizing Notion as your number one productivity tool
mfonobong
4
300
Optimizing for Happiness
mojombo
378
71k
Are puppies a ranking factor?
jonoalderson
1
3.4k
Building AI with AI
inesmontani
PRO
1
960
Become a Pro
speakerdeck
PRO
31
5.9k
Google's AI Overviews - The New Search
badams
0
990
Jess Joyce - The Pitfalls of Following Frameworks
techseoconnect
PRO
1
140
First, design no harm
axbom
PRO
2
1.2k
GraphQLとの向き合い方2022年版
quramy
50
15k
Transcript
Upgrading the Web Driving Support For New Standards Velocity London
2013 Jonathan Klein @jonathanklein Friday, November 15, 13
Slides, Links jkle.in/upgrade Friday, November 15, 13
About Me Friday, November 15, 13
About Me • Performance Engineer At Etsy Friday, November 15,
13
About Me • Performance Engineer At Etsy • I write
the Etsy Site Performance Reports Friday, November 15, 13
About Me • Performance Engineer At Etsy • I write
the Etsy Site Performance Reports • Organize Boston Web Perf Meetup Group Friday, November 15, 13
Etsy Stats Friday, November 15, 13
Friday, November 15, 13
Friday, November 15, 13
Friday, November 15, 13
A Story Friday, November 15, 13
A Story From the Future Friday, November 15, 13
Friday, November 15, 13
http://goo.gl/Uj3w9y Friday, November 15, 13
Things You Learned Friday, November 15, 13
Things You Learned • Hop Hints Friday, November 15, 13
Things You Learned • Hop Hints • Client Hints Friday,
November 15, 13
Things You Learned • Hop Hints • Client Hints •
WebP Friday, November 15, 13
Things You Learned • Hop Hints • Client Hints •
WebP • SPDY/HTTP 2.0 Friday, November 15, 13
Things You Learned • Hop Hints • Client Hints •
WebP • SPDY/HTTP 2.0 • Pre-fetching Friday, November 15, 13
What Should You Implement? Friday, November 15, 13
Things You Learned • Hop Hints • Client Hints •
WebP • SPDY/HTTP 2.0 • Pre-fetching Friday, November 15, 13
HTTP Origin/Hop Hints Friday, November 15, 13
HTTP Origin/Hop Hints • IETF Draft Friday, November 15, 13
HTTP Origin/Hop Hints • IETF Draft • HTTP Response Header
Friday, November 15, 13
HTTP Origin/Hop Hints • IETF Draft • HTTP Response Header
•OH: a,b=6,c Friday, November 15, 13
HTTP Origin/Hop Hints • IETF Draft • HTTP Response Header
•OH: a,b=6,c • Tells the browser about server capabilities Friday, November 15, 13
HTTP Origin/Hop Hints Friday, November 15, 13
HTTP Origin/Hop Hints • Small Request Headers Friday, November 15,
13
HTTP Origin/Hop Hints • Small Request Headers • Relative Referers
Friday, November 15, 13
HTTP Origin/Hop Hints • Small Request Headers • Relative Referers
• Omitting Cookies Friday, November 15, 13
HTTP Origin/Hop Hints • Small Request Headers • Relative Referers
• Omitting Cookies • Sharing Connections Friday, November 15, 13
HTTP Origin/Hop Hints • Small Request Headers • Relative Referers
• Omitting Cookies • Sharing Connections • Pipeline Depth Friday, November 15, 13
Reduce Header Size Friday, November 15, 13
Optimize Transfer Friday, November 15, 13
No Content Changes Friday, November 15, 13
Friday, November 15, 13
Things You Learned • Hop Hints • Client Hints •
WebP • SPDY/HTTP 2.0 • Pre-fetching Friday, November 15, 13
Things You Learned • Hop Hints • Client Hints •
WebP • SPDY/HTTP 2.0 • Pre-fetching Friday, November 15, 13
Client Hints Friday, November 15, 13
Client Hints • IETF Draft Friday, November 15, 13
Client Hints • IETF Draft • HTTP Request Header Friday,
November 15, 13
Client Hints • IETF Draft • HTTP Request Header •CH-DPR:
2.0 Friday, November 15, 13
Client Hints • IETF Draft • HTTP Request Header •CH-DPR:
2.0 • Tells the server about browser capabilities Friday, November 15, 13
Friday, November 15, 13
Will Also Specify Height/Width Friday, November 15, 13
Simplifies Markup Friday, November 15, 13
Friday, November 15, 13
Things You Learned • Hop Hints • Client Hints •
WebP • SPDY/HTTP 2.0 • Pre-fetching Friday, November 15, 13
Friday, November 15, 13
Things You Learned • Hop Hints • Client Hints •
WebP • SPDY/HTTP 2.0 • Pre-fetching Friday, November 15, 13
WebP Friday, November 15, 13
WebP • New image format from Google Friday, November 15,
13
WebP • New image format from Google • 25-34% smaller
than JPEG Friday, November 15, 13
WebP • New image format from Google • 25-34% smaller
than JPEG • Lossless Option Friday, November 15, 13
WebP • New image format from Google • 25-34% smaller
than JPEG • Lossless Option • Alpha Transparency Friday, November 15, 13
WebP • New image format from Google • 25-34% smaller
than JPEG • Lossless Option • Alpha Transparency • Growing adoption Friday, November 15, 13
Friday, November 15, 13
Now We Are Getting Somewhere... Friday, November 15, 13
Friday, November 15, 13
Friday, November 15, 13
Key Stats First Run Bytes 576KB Start Render 932ms Speed
Index 1269ms Friday, November 15, 13
Brief Aside: Speed Index Friday, November 15, 13
Friday, November 15, 13
Convert JPEGs to WebP Friday, November 15, 13
Friday, November 15, 13
Key Stats First Run WebP Difference Bytes 576KB 387KB -33%
Start Render 932ms 1019ms +9% Speed Index 1269ms 1278ms <1% Friday, November 15, 13
Friday, November 15, 13
Its Future is Uncertain Friday, November 15, 13
Friday, November 15, 13
Friday, November 15, 13
Challenges with WebP Friday, November 15, 13
Challenges with WebP • Worse shareability Friday, November 15, 13
Challenges with WebP • Worse shareability • Increased decoding time
Friday, November 15, 13
Challenges with WebP • Worse shareability • Increased decoding time
• Controversial studies around quality/size Friday, November 15, 13
Challenges with WebP • Worse shareability • Increased decoding time
• Controversial studies around quality/size • No progressive decoding (yet) Friday, November 15, 13
Still a Big Bandwidth Win Friday, November 15, 13
Things You Learned • Hop Hints • Client Hints •
WebP • SPDY/HTTP 2.0 • Pre-fetching Friday, November 15, 13
Things You Learned • Hop Hints • Client Hints •
WebP • SPDY/HTTP 2.0 • Pre-fetching Friday, November 15, 13
SPDY/HTTP 2.0 Friday, November 15, 13
SPDY/HTTP 2.0 • Next version of HTTP Friday, November 15,
13
SPDY/HTTP 2.0 • Next version of HTTP • HTTP Multiplexing
Friday, November 15, 13
SPDY/HTTP 2.0 • Next version of HTTP • HTTP Multiplexing
• Header Compression Friday, November 15, 13
SPDY/HTTP 2.0 • Next version of HTTP • HTTP Multiplexing
• Header Compression • Prioritization Friday, November 15, 13
SPDY/HTTP 2.0 • Next version of HTTP • HTTP Multiplexing
• Header Compression • Prioritization • Wide support Friday, November 15, 13
Friday, November 15, 13
No More... Friday, November 15, 13
No More... • Domain Sharding Friday, November 15, 13
No More... • Domain Sharding • Spriting Images Friday, November
15, 13
No More... • Domain Sharding • Spriting Images • Concatenating
Files Friday, November 15, 13
No More... • Domain Sharding • Spriting Images • Concatenating
Files • DataURIs Friday, November 15, 13
Friday, November 15, 13
Friday, November 15, 13
Slides, Links jkle.in/upgrade Friday, November 15, 13
Let’s See it in Action Friday, November 15, 13
Friday, November 15, 13
Friday, November 15, 13
Before SPDY Friday, November 15, 13
After SPDY Friday, November 15, 13
Key Stats First Run SPDY/ HTTP 2.0 Difference Bytes 387KB
387KB - Start Render 1019ms 972ms -5% Speed Index 1278ms 1108ms -14% Friday, November 15, 13
Friday, November 15, 13
Friday, November 15, 13
Sites Using SPDY Today Friday, November 15, 13
Sites Using SPDY Today • Most (all?) Google Properties Friday,
November 15, 13
Sites Using SPDY Today • Most (all?) Google Properties •
Facebook Friday, November 15, 13
Sites Using SPDY Today • Most (all?) Google Properties •
Facebook • Twitter Friday, November 15, 13
Sites Using SPDY Today • Most (all?) Google Properties •
Facebook • Twitter • You? Friday, November 15, 13
Things You Learned • Hop Hints • Client Hints •
WebP • SPDY/HTTP 2.0 • Pre-fetching Friday, November 15, 13
Things You Learned • Hop Hints • Client Hints •
WebP • SPDY/HTTP 2.0 • Pre-fetching Friday, November 15, 13
Pre-fetching • Fetch assets for next page • Speeds up
navigation <link rel="prefetch" href="/foo.css"> Friday, November 15, 13
WebPagetest Script logData 0 navigate https://velocity.jkle.in logData 1 navigate https://velocity.jkle.in/product.html
Friday, November 15, 13
Friday, November 15, 13
Key Stats First Run Bytes 85KB Speed Index 479ms CSS
Files 2 JS Files 6 Friday, November 15, 13
Prefetch <link rel="prefetch" href="/prestashop/themes/default/css/product.css"> <link rel="prefetch" href="/prestashop/js/jquery/plugins/fancybox/jquery.fancybox.css"> <link rel="prefetch" href="/prestashop/js/jquery/plugins/fancybox/jquery.fancybox.js">
<link rel="prefetch" href="/prestashop/js/jquery/plugins/jquery.idTabs.js"> <link rel="prefetch" href="/prestashop/js/jquery/plugins/jquery.scrollTo.js"> <link rel="prefetch" href="/prestashop/js/jquery/plugins/jquery.serialScroll.js"> <link rel="prefetch" href="/prestashop/themes/default/js/tools.js"> <link rel="prefetch" href="/prestashop/themes/default/js/product.js"> Friday, November 15, 13
Friday, November 15, 13
Key Stats First Run Pre-fetching Difference Bytes 85KB 50KB -40%
Speed Index 479ms 290ms -40% CSS Files 2 0 -100% JS Files 6 0 -100% Friday, November 15, 13
Friday, November 15, 13
Things You Learned • Hop Hints • Client Hints •
WebP • SPDY/HTTP 2.0 • Pre-fetching Friday, November 15, 13
Browser Support Friday, November 15, 13
Friday, November 15, 13
These Are Still Good Options Friday, November 15, 13
Convincing CDNs Would Be HUGE Friday, November 15, 13
Action Steps Friday, November 15, 13
Action Steps • Implement as much as you can Friday,
November 15, 13
Action Steps • Implement as much as you can •
Speak/blog about challenges Friday, November 15, 13
Action Steps • Implement as much as you can •
Speak/blog about challenges • Ask your CDN for support Friday, November 15, 13
Action Steps • Implement as much as you can •
Speak/blog about challenges • Ask your CDN for support • Report bugs Friday, November 15, 13
Let’s Upgrade The Web Friday, November 15, 13
Thanks! Friday, November 15, 13
@jonathanklein
[email protected]
www.etsy.com/careers Get in Touch Friday, November 15, 13