Self-Marketing for Developers

Inspired by the book of Fred Harper, I've decided to give some tips about the personal branding aspect. Here is some "Self-Marketing" thoughts to help you become visible.
Video available here: https://www.youtube.com/watch?v=MEQXY3dv2dg&list=PLdVDu8iO6zrMurVwGrFR23uw5OtGh4vFx

Transcript

1. 101 Self-Marketing for Developers
2. Julien Landuré @jlandure Julien Landuré GDG & DevFest Nantes Organizer GDE Cloud CTO Zenika
4. Why Content Marketing Social Media Marketing Inbound Marketing
5. #1 Create great content
6. Medium Blogposts Vidéos Podcasts Talks Customer Projects OSS Contributions StackOverFlow ...
7. Share Tech news Best practices Ideas Feedbacks Events
9. #2 Become confident
11. Strong conviction
12. Community Recognition https://golangweekly.com/ Join 26543 other subscribers today.
14. #3 Increase your visibility
15. Virtual Get a “pretty” avatar Content in english Be kind Help others
16. GitHub
17. Youtube
18. Slides
19. SEO
22. As a Speaker “ I’m working on a talk about Y. What do you think? “ I submitted to @voxxedsingapore “ I’ve been accepted! Thanks @voxxedsingapore “ I’ll be @voxxedsingapore tomorrow. Come to see me and discuss about Y “ It was a great event. Here is my slides and links to Y. Available to discuss” “ Thanks to the organizing team... “ My video @voxxedsingapore is out!
24. #4 Be connected
25. Networking Attend the events of your expertise domain Co-speaking / Mentoring
26. Regularly
27. Brand
28. Community MVP (Most Valuable Professional), Microsoft GDE (Google Developer Expert) AWS Heroes Docker Captain CNA (Cloud Native Ambassador), CNCF, Linux Foundation Mozilla Tech Speakers Java Champions & Groundbreaker Ambassador, Oracle Confluent Community Catalyst StackOverFlow Trusted User NodeJS badges, IBM GitLab Heroes NEW
29. Be the reference... and play with it
30. Thank people
31. #5 Engage your network
32. Engage “Call-to-actions” Landing page Understand your followers
34. Ping Contact Culture Create Ambassadors
36. Cons
37. Pros # Do what you love! # Make people want to work with you # Help your network # Develop the organization brand
38. To be continued ...
39. Thanks Julien Landuré @jlandure Questions?