Self-Marketing for Developers

Self-Marketing for Developers

Inspired by the book of Fred Harper, I've decided to give some tips about the personal branding aspect. Here is some "Self-Marketing" thoughts to help you become visible.
Video available here: https://www.youtube.com/watch?v=MEQXY3dv2dg&list=PLdVDu8iO6zrMurVwGrFR23uw5OtGh4vFx

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Julien Landuré

December 24, 2019
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Transcript

  1. 101 Self-Marketing for Developers

  2. Julien Landuré @jlandure Julien Landuré GDG & DevFest Nantes Organizer

    GDE Cloud CTO Zenika
  3. None
  4. Why Content Marketing Social Media Marketing Inbound Marketing

  5. #1 Create great content

  6. Medium Blogposts Vidéos Podcasts Talks Customer Projects OSS Contributions StackOverFlow

    ...
  7. Share Tech news Best practices Ideas Feedbacks Events

  8. None
  9. #2 Become confident

  10. None
  11. Strong conviction

  12. Community Recognition https://golangweekly.com/ Join 26543 other subscribers today.

  13. None
  14. #3 Increase your visibility

  15. Virtual Get a “pretty” avatar Content in english Be kind

    Help others
  16. GitHub

  17. Youtube

  18. Slides

  19. SEO

  20. None
  21. None
  22. As a Speaker “ I’m working on a talk about

    Y. What do you think? “ I submitted to @voxxedsingapore “ I’ve been accepted! Thanks @voxxedsingapore “ I’ll be @voxxedsingapore tomorrow. Come to see me and discuss about Y “ It was a great event. Here is my slides and links to Y. Available to discuss” “ Thanks to the organizing team... “ My video @voxxedsingapore is out!
  23. None
  24. #4 Be connected

  25. Networking Attend the events of your expertise domain Co-speaking /

    Mentoring
  26. Regularly

  27. Brand

  28. Community MVP (Most Valuable Professional), Microsoft GDE (Google Developer Expert)

    AWS Heroes Docker Captain CNA (Cloud Native Ambassador), CNCF, Linux Foundation Mozilla Tech Speakers Java Champions & Groundbreaker Ambassador, Oracle Confluent Community Catalyst StackOverFlow Trusted User NodeJS badges, IBM GitLab Heroes NEW
  29. Be the reference... and play with it

  30. Thank people

  31. #5 Engage your network

  32. Engage “Call-to-actions” Landing page Understand your followers

  33. None
  34. Ping Contact Culture Create Ambassadors

  35. None
  36. Cons

  37. Pros # Do what you love! # Make people want

    to work with you # Help your network # Develop the organization brand
  38. To be continued ...

  39. Thanks Julien Landuré @jlandure Questions?