Self-Marketing for Developers @Epitech Summit 2025

Nous sommes tous curieux et passionnés dans les communautés de dev.
Nous aimons partager nos connaissances, présenter nos idées et challenger l'existant avec notre ouverture d'esprit.

Comment diffuser cela plus largement à l'extérieur ? Quelles sont les bases pour créer "sa" marque ? Comment initier cette démarche ?

L'idée est de présenter quelques concepts du Self-Marketing et d'imaginer ensemble une déclinaison pour nous développeur.

Transcript

1. Self-Marketing for Developers
2. Julien Landuré Julien Landuré GDG Cloud & DevFest Nantes GDE Cloud Organisateur de TechReady 🆕 jlandure.dev TechTown 🆕
3. TechReady https://conference-hall.io/techready
5. Why Content Marketing Social Media Marketing Inbound Marketing
6. #1 Create great content
7. Medium Blogposts Vidéos Podcasts Talks Customer/Side Projects OSS Contributions StackOverFlow
8. Share Tech news Best practices Ideas Feedbacks Events
11. #2 Become confident
13. Strong conviction
14. Community Recognition https://golangweekly.com/ Join 26543 other subscribers today.
15. Excellence, Community, Growth, Balance, Integrity, Hope, Innovator, Builder https://medium.com/google-developer-experts/core-values-of-a-gde-782c13370346
19. #3 Increase your visibility
20. Virtual Get a “pretty” avatar Content in english Be kind Help others
21. Talk
22. GitHub
23. Youtube
24. Slides
25. SEO
28. As a Speaker “ I’m working on a talk about Y. What do you think? “ I submitted to @voxxedsingapore “ I’ve been accepted! Thanks @voxxedsingapore “ I’ll be @voxxedsingapore tomorrow. Come to see me and discuss about Y “ It was a great event. Here is my slides and links to Y. Available to discuss” “ Thanks to the organizing team... “ My video @voxxedsingapore is out! “ My article about Y is ready.
33. #4 Be connected
34. Networking Attend the events of your expertise domain
36. Networking Co-speaking / Mentoring
39. Regularly
40. Brand
41. Community MVP (Most Valuable Professional) - Microsoft GDE (Google Developer Expert) AWS Heroes Docker Captain CNA (Cloud Native Ambassador) - CNCF Mozilla Tech Speakers Java Champions Confluent Community Catalyst StackOverFlow Trusted User AppWrite Heroes GitLab Heroes …
42. Be the reference... and play with it
43. Thank people
44. #5 Engage your network
46. Engage “Call-to-actions” Landing page / Portfolio Understand your followers
47. Ping Contact Culture Create Ambassadors
49. Cons
50. Pros # Do what you love! # Make people want to work with you # Help your network # Develop your organization brand
51. To sum up
52. To be continued ...
53. Thanks Julien Landuré jlandure.dev Questions?