The future of content with zero clicks - OMconference 2026

This talk is for any content marketer or marketer working with publishers.

Jack will discuss what caused the decline in traffic for publishers and content creators in recent years. Next, he will present examples & case studies from his 15+ years of experience to prove how survive and make money with content creation.

Attendees will learn how to diversify their revenue sources & content formats and access new methods of monetisation for their content.

Transcript

1. Prepared for: Prepared by: Date: 4401603 957 068 withcandour.co.uk
13. Clicks down by 58%
15. 68% of searches end without a click
18. Suing Google!
20. Suing Google!
24. Jono Alderson The social contract was a comfort blanket that we invented as an industry, that Google never gave us or agreed to. Independent technical SEO consultant
40. Search profile eligibility 10,000 Guidelines Followers on YouTube, Instagram, X or TikTok Your content must meet Google's policy guidelines. Claim In the US An existing profile may be available to claim Currently only available in the United States
41. Lily Ray People like following real people. Showcasing your experts and their unique ideas is a GREAT way to drive visibility and trust for your brand. Vice President, SEO Strategy & Research, Amsive
42. 01 Diversify your content
45. On-site The definitive and easily-digestible article Podcasts Provide expertise and create conversations Forums Provide help to the people who need it Communities Be where your audience are and build connections Newsletter Provide highlights and exclusive insights Social media Diversify your content Long-form video Prove your expertise, build trust and loyalty Create posts, images, videos and carousels Short-form video Capture attention and hook your audience
46. Youtube statistics 1st 3.7B Search term in the US Monthly estimated organic visits ahrefs.com ahrefs.com 2.5B 2nd Active users worldwide Most cited domain in AI Overviews statista.com ahrefs.com
47. Reddit statistics 1st 952M Largest site in the world by organic traffic Monthly estimated organic visits ahrefs.com ahrefs.com 400M+ 3rd Weekly active unique users worldwide Most cited domain in Google’s AI Overviews business.reddit.com ahrefs.com
48. TikTok statistics 10th 470M Largest website in the world by estimated organic traffic Monthly estimated organic visits ahrefs.com ahrefs.com 62% 40% Using it to find product reviews Of young people use it to find where to lunch statista.com ahrefs.com
49. Areej AbuAli Don’t start by creating. Start by joining. Founder, WTS Community
50. 02 Build your brand
57. 03 Create an engaged audience
62. 04 Create premium content
67. 01 Early access
68. 01 02 Early access Exclusive content
69. 01 02 03 Early access Exclusive content Behind the scenes
70. 01 02 03 04 Early access Exclusive content Behind the scenes Extended/uncut videos
71. 01 02 03 04 05 Early access Exclusive content Behind the scenes Extended/uncut videos Archival access
77. Price Rewards £3 per month No ads, early access, show notes £5 per month Previous tier + vote on an episode £10 per month Previous tier + bonus episodes & out-takes, 10% off merchandise £20 per month Previous tier + exclusive live streams, exclusive posters and an exclusive t-shirt £30 per month Previous tier + shout out on the show and custom artwork £50 per month Previous tier + choose a film for us to sequelise
78. Price Rewards £3 per month No ads, early access, show notes £5 per month Previous tier + vote on an episode £10 per month Previous tier + bonus episodes & out-takes, 10% off merchandise £20 per month Previous tier + exclusive live streams, exclusive posters and an exclusive t-shirt £30 per month Previous tier + shout out on the show and custom artwork £50 per month Previous tier + choose a film for us to sequelise
79. Subscribers per tier
81. Total patreon earnings
82. Monetisation platforms
83. Myriam Jessier Zero-price expectations force creators & publishers, to rely on indirect monetisation. That's why the internet is built on ad models, data exploitation or hidden labour. Semrush Ambassador
84. 05 Find relevant partners
95. Partners in 2026
96. 96 Annie-Mai Hodge I only work with brands I genuinely love or already use in some way. I also try to be as transparent as possible when people ask how it all works. Founder of Girl Power Marketing
98. 01 Diversify your content
99. 01 02 Diversify your content Build your brand
100. 01 02 03 Diversify your content Build your brand Engaged audience
101. 01 02 03 04 Diversify your content Build your brand Engaged audience Premium content
102. 01 02 03 04 05 Diversify your content Build your brand Engaged audience Premium content Relevant partners
103. Thank you! Email: jack@withcandour.co.uk Follow me: linkedin.com/in/jlwchambers/ These slides: speakerdeck.com/jlwchambers Core Updates: coreupdates.com Search with Candour: withcandour.co.uk/podcast SearchNorwichXL: searchnorwich.org