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OneSignal Insight

Avatar for Jose M Hernandez Jose M Hernandez
February 15, 2016
50
0

OneSignal Insight

Avatar for Jose M Hernandez

Jose M Hernandez

February 15, 2016

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Transcript

  1. Insight Data Science Jose M Hernandez One Signal Mobile App

    Segments

  2. Identifying Strategic Audience Segments for Mobile Phone Advertisers ? Advertiser

    Client

  3. . . . Features • Session Counts • Money Spent

    • Type of OS (Android and iOS) • Type of connection (Wifi vs Mobile) • “Play” Time

  4. . . . FCM (Fuzzy Clustering)

  5. None
  6. None

  7. Deliverables • Provided a view of how different App category

    segments can be bundled together. • Higher revenue can be expected for selling App segments as bundles instead of individually.
  8. None
  9. None

  10. Majority of App Downloads are in the Game Category