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Universidad Anáhuac Querétaro - Taller Innovaci...

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Avatar for Josue Gio Josue Gio
November 06, 2012
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Universidad Anáhuac Querétaro - Taller Innovación en Turismo

Innovación Tecnologica Aplicada al Turismo.

Avatar for Josue Gio

Josue Gio

November 06, 2012

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Transcript

  1. Innovación Tecnológica Aplicada al Turismo

  2. VIAJE: 5 Etapas Soñar Planear Reservar Experiencia Compartir

  3. Soñar

  4. Antes...

  5. None

  6. Ahora... www

  7. 7 de cada 10

  8. Inspiración...

  9. None
  10. None
  11. None
  12. None
  13. None
  14. None
  15. None

  16. Planear

  17. Antes...

  18. Ahora...

  19. None
  20. None
  21. None
  22. None

  23. Reservar

  24. Antes...

  25. Ahora...

  26. BOOKING OTA Metasearch Direct Sale Group Buy Peer to Peer

    Private Sale
  27. None

  28. Direct Sale...

  29. OTA Online Travel Agency

  30. None

  31. Metasearch

  32. None
  33. None
  34. None
  35. None
  36. None

  37. Private Sale...

  38. None
  39. None
  40. None
  41. None

  42. Group Buy...

  43. None
  44. None
  45. None

  46. Peer to Peer...

  47. None

  48. People-Powered Vacation Planning

  49. None
  50. None
  51. None

  52. Nueva Experiencia

  53. VIAJE: 5 Etapas Soñar Planear Reservar Experiencia Compartir

  54. Experiencia

  55. Antes... Súper Guía de Viajes Edición Querétaro

  56. Ahora...

  57. Apps...

  58. None
  59. None

  60. Compartir

  61. Antes...

  62. Ahora...

  63. Ahora...

  64. None
  65. None

  66. ¿Estas preparado para la era del móvil?

  67. 23,000,000 Smartphones en México

  68. 23,000,001 Smartphones en México

  69. 23,000,002 Smartphones en México

  70. 23,000,003 Smartphones en México

  71. 20% Penetración de smartphones en México

  72. 2015 8 de cada 10 smartphones en México

  73. None

  74. 54% Parte de la vida cotidiana

  75. Escuela Café o Cafetería Casa 89% Trabajo 75% Restaurante 67%

    Movimiento 64% 51% Tiendas 49% Transporte 63% Aeropuerto Consulta médica 43% 38% 44% ¿Dónde se usa un smartphone?

  76. 39% Maximizando tiempos

  77. 15% Búsquedas en Google

  78. LOCAL

  79. LOCAL 63% Comunico con el negocio 65% 27% 28% Visito

    el negocio Compartió en sus redes sociales Realizó una compra

  80. Comercial

  81. Reservando en el móvil NETA????? TIME

  82. None

  83. Simple

  84. None

  85. Josue Gio @josuegio [email protected]