Everything You Always Wanted to Know About Product Managers*

*But Were Afraid to Ask Yours

Transcript

1. Everything You Always Wanted to Know About Product Managers Explained by João Pedro Craveiro BUT WERE AFRAID TO ASK YOURS * * @jpgcc_
2. Who? Why? How? What? You! @jpgcc_
3. @jpgcc_
4. @jpgcc_
5. Martin Eriksson, “What exactly is a Product Manager” (https://www.mindtheproduct.com/2011/10/what-exactly-is-a-product-manager/) UX Tech Business Product @jpgcc_
6. valuable UX Business Photo by bruce mars on Unsplash @jpgcc_
7. usable @jpgcc_ UX Tech Photo by Annie Spratt on Unsplash
8. feasible @jpgcc_ Business Tech Photo by Pim Chu . on Unsplash
9. Photo by Alex Read on Unsplash @jpgcc_ shaped
10. Product manager ≠ Project manager @jpgcc_ Photo by rawpixel on Unsplash .
11. “When product managers are downstream of requirements they become project managers. To impact the product you need to influence requirements.” @jpgcc_ Photo by Debbie Pan on Unsplash @rjs
12. What does success look like? @jpgcc_ Photo by Samuel Zeller on Unsplash
13. Photo by Breno Assis on Unsplash (edited) Output? @jpgcc_
14. Photo by Peter Gonzalez on Unsplash Outcome! @jpgcc_
15. Why? What? How? @jpgcc_ Eric Ries, The Lean Startup (2011) Vision Product Strategy
16. @jpgcc_ Product Company Vision Business Strategy Strategy P Vision
17. João Craveiro, “Marty meets Martin: connecting the two triads of Product Management” (https://jpgcc.eu/blog/marty-meets-martin/) UX Tech Business Product @jpgcc_ usable feasible valuable Find the UX that matches the customer’s Job To Be Done, and deliver that experience Achieve business goals in exchange for delivering value to the end user Can we build (and maintain) with available technology and cost compatible with business goals?
18. Scrum @jpgcc_ Increment Planning Review Sprint Product Backlog Retrospective
19. Communication @jpgcc_ @jpgcc_ Photo by Etienne Boulanger on Unsplash
20. What does a PM do all day? Product team Account Mgmt Sales/ /Marketing Other PMs Customer support Service/ /Operations Legal CxO / Senior Leadership Customers Other product teams Communication in a B2B product company… simplified! @jpgcc_ PM
21. What does a PM do all day? Communication in a B2B product company… not so simplified! @jpgcc_ @jpgcc_ Map: photo by Brett Zeck on Unsplash
22. Prioritisation @jpgcc_ Photo by Nicolas Tissot on Unsplash
23. Photo by Hans Reniers on Unsplash Daniel Zacarias’s “Periodic Table Of Product Prioritization Techniques” (https://foldingburritos.com/product-prioritization-techniques/) @jpgcc_
24. Ian McAllister 1. Prioritize themes, not projects 2. Sequence and resource your themes 3. Generate project ideas 4. Estimate each project's potential impact 5. Estimate each project's cost 6. Prioritize projects within each theme @jpgcc_ “What are the best ways to prioritize a list of product features?” (https://www.quora.com/What-are-the-best-ways-to-prioritize-a-list-of-product-features/answer/Ian-McAllister)
25. Features (User stories) Search by keyword Limit search to one field Limit search to 1+ fields Search attachments Search subfolders Organise email Compose email Read email Delete email View calendar Create appt Manage email Manage calendar Get address from contacts Create basic appt Optional attendees Move email Create subfolders Get address from contacts Attach files Create, send basic email Send HTML email Set email priority Open basic email Open HTML email Open attachments View weekly format View list of appts View monthly format View daily format Delete item Empty deleted items User activities Search email File email User tasks Release 1(MVP) Release 2 Release 3 User Story Mapping (Jeff Patton) @jpgcc_
26. A bit of intuition as well... @jpgcc_ Photo by Sasha • Stories on Unsplash @jpgcc_
27. Data driven -informed Photo by Stephen Dawson on Unsplash @jpgcc_
28. empower /ɪmˈpaʊə, ɛmˈpaʊə/ v. give (someone) the authority or power to do something. Empowered to decide Not the CEO of anything! @jpgcc_ Photo by Vinicius Amano on Unsplash
29. “Not now, because…” Photo by Will H McMahan on Unsplash @jpgcc_
30. Don’t go alone Photo by Hudson Hintze on Unsplash @jpgcc_
31. Scrum @jpgcc_ Increment Planning Review Sprint Product Backlog Retrospective
32. Don’t be a blocker Get out of the way, but be available Photo by Tadeu Jnr on Unsplash @jpgcc_
33. “A programmer that is not product-oriented is a waste as big as a guitarist that only does scales at light speed.” @jpgcc_ Photo by freestocks.org on Unsplash @antirez
34. João Craveiro, “Marty meets Martin: connecting the two triads of Product Management” (https://jpgcc.eu/blog/marty-meets-martin/) UX Business @jpgcc_ valuable Tech Product usable feasible
35. Empathise with your customer @jpgcc_ Photo by Annie Spratt on Unsplash
36. Don’t hide behind the Product Manager Photo by Raj Eiamworakul on Unsplash @jpgcc_
37. Don’t let the Product Manager hide you! Photo by Gift Habeshaw on Unsplash @jpgcc_
38. Sh*t umbrella funnel Photo by Wade Austin Ellis on Unsplash @jpgcc_
39. Embrace change Photo by Toa Heftiba on Unsplash @jpgcc_
40. Never settle for less @jpgcc_ Photo by Alex Radelich on Unsplash
41. Everything You Always Wanted to Know About Product Managers Explained by João Pedro Craveiro BUT WERE AFRAID TO ASK YOURS * * THIS WAS... ASK ME! @jpgcc_