Everything You Always Wanted to Know About Product Managers*

Everything You Always Wanted to Know About Product Managers*

*But Were Afraid to Ask Yours

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João Pedro Craveiro

December 07, 2019
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  1. Everything You Always Wanted to Know About Product Managers Explained

    by João Pedro Craveiro BUT WERE AFRAID TO ASK YOURS * * @jpgcc_
  2. Who? Why? How? What? You! @jpgcc_

  3. @jpgcc_

  4. @jpgcc_

  5. Martin Eriksson, “What exactly is a Product Manager” (https://www.mindtheproduct.com/2011/10/what-exactly-is-a-product-manager/) UX

    Tech Business Product @jpgcc_
  6. valuable UX Business Photo by bruce mars on Unsplash @jpgcc_

  7. usable @jpgcc_ UX Tech Photo by Annie Spratt on Unsplash

  8. feasible @jpgcc_ Business Tech Photo by Pim Chu . on

    Unsplash
  9. Photo by Alex Read on Unsplash @jpgcc_ shaped

  10. Product manager ≠ Project manager @jpgcc_ Photo by rawpixel on

    Unsplash .
  11. “When product managers are downstream of requirements they become project

    managers. To impact the product you need to influence requirements.” @jpgcc_ Photo by Debbie Pan on Unsplash @rjs
  12. What does success look like? @jpgcc_ Photo by Samuel Zeller

    on Unsplash
  13. Photo by Breno Assis on Unsplash (edited) Output? @jpgcc_

  14. Photo by Peter Gonzalez on Unsplash Outcome! @jpgcc_

  15. Why? What? How? @jpgcc_ Eric Ries, The Lean Startup (2011)

    Vision Product Strategy
  16. @jpgcc_ Product Company Vision Business Strategy Strategy P Vision

  17. João Craveiro, “Marty meets Martin: connecting the two triads of

    Product Management” (https://jpgcc.eu/blog/marty-meets-martin/) UX Tech Business Product @jpgcc_ usable feasible valuable Find the UX that matches the customer’s Job To Be Done, and deliver that experience Achieve business goals in exchange for delivering value to the end user Can we build (and maintain) with available technology and cost compatible with business goals?
  18. Scrum @jpgcc_ Increment Planning Review Sprint Product Backlog Retrospective

  19. Communication @jpgcc_ @jpgcc_ Photo by Etienne Boulanger on Unsplash

  20. What does a PM do all day? Product team Account

    Mgmt Sales/ /Marketing Other PMs Customer support Service/ /Operations Legal CxO / Senior Leadership Customers Other product teams Communication in a B2B product company… simplified! @jpgcc_ PM
  21. What does a PM do all day? Communication in a

    B2B product company… not so simplified! @jpgcc_ @jpgcc_ Map: photo by Brett Zeck on Unsplash
  22. Prioritisation @jpgcc_ Photo by Nicolas Tissot on Unsplash

  23. Photo by Hans Reniers on Unsplash Daniel Zacarias’s “Periodic Table

    Of Product Prioritization Techniques” (https://foldingburritos.com/product-prioritization-techniques/) @jpgcc_
  24. Ian McAllister 1. Prioritize themes, not projects 2. Sequence and

    resource your themes 3. Generate project ideas 4. Estimate each project's potential impact 5. Estimate each project's cost 6. Prioritize projects within each theme @jpgcc_ “What are the best ways to prioritize a list of product features?” (https://www.quora.com/What-are-the-best-ways-to-prioritize-a-list-of-product-features/answer/Ian-McAllister)
  25. Features (User stories) Search by keyword Limit search to one

    field Limit search to 1+ fields Search attachments Search subfolders Organise email Compose email Read email Delete email View calendar Create appt Manage email Manage calendar Get address from contacts Create basic appt Optional attendees Move email Create subfolders Get address from contacts Attach files Create, send basic email Send HTML email Set email priority Open basic email Open HTML email Open attachments View weekly format View list of appts View monthly format View daily format Delete item Empty deleted items User activities Search email File email User tasks Release 1(MVP) Release 2 Release 3 User Story Mapping (Jeff Patton) @jpgcc_
  26. A bit of intuition as well... @jpgcc_ Photo by Sasha

    • Stories on Unsplash @jpgcc_
  27. Data driven -informed Photo by Stephen Dawson on Unsplash @jpgcc_

  28. empower /ɪmˈpaʊə, ɛmˈpaʊə/ v. give (someone) the authority or power

    to do something. Empowered to decide Not the CEO of anything! @jpgcc_ Photo by Vinicius Amano on Unsplash
  29. “Not now, because…” Photo by Will H McMahan on Unsplash

    @jpgcc_
  30. Don’t go alone Photo by Hudson Hintze on Unsplash @jpgcc_

  31. Scrum @jpgcc_ Increment Planning Review Sprint Product Backlog Retrospective

  32. Don’t be a blocker Get out of the way, but

    be available Photo by Tadeu Jnr on Unsplash @jpgcc_
  33. “A programmer that is not product-oriented is a waste as

    big as a guitarist that only does scales at light speed.” @jpgcc_ Photo by freestocks.org on Unsplash @antirez
  34. João Craveiro, “Marty meets Martin: connecting the two triads of

    Product Management” (https://jpgcc.eu/blog/marty-meets-martin/) UX Business @jpgcc_ valuable Tech Product usable feasible
  35. Empathise with your customer @jpgcc_ Photo by Annie Spratt on

    Unsplash
  36. Don’t hide behind the Product Manager Photo by Raj Eiamworakul

    on Unsplash @jpgcc_
  37. Don’t let the Product Manager hide you! Photo by Gift

    Habeshaw on Unsplash @jpgcc_
  38. Sh*t umbrella funnel Photo by Wade Austin Ellis on Unsplash

    @jpgcc_
  39. Embrace change Photo by Toa Heftiba on Unsplash @jpgcc_

  40. Never settle for less @jpgcc_ Photo by Alex Radelich on

    Unsplash
  41. Everything You Always Wanted to Know About Product Managers Explained

    by João Pedro Craveiro BUT WERE AFRAID TO ASK YOURS * * THIS WAS... ASK ME! @jpgcc_