Everything You Always Wanted to Know About Product Managers*

*But Were Afraid to Ask Yours

Transcript

1. Everything You Always Wanted to
   Know About Product Managers
   Explained by
   João Pedro Craveiro
   BUT WERE AFRAID TO ASK YOURS
   *
   *
   @jpgcc_
   

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2. Who? Why? How? What? You!
   @jpgcc_
   

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3. @jpgcc_
   

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4. @jpgcc_
   

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5. Martin Eriksson, “What exactly is a Product Manager”
   (https://www.mindtheproduct.com/2011/10/what-exactly-is-a-product-manager/)
   UX Tech
   Business
   Product
   @jpgcc_
   

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6. valuable
   UX
   Business
   Photo by bruce mars on Unsplash
   @jpgcc_
   

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7. usable
   @jpgcc_
   UX Tech
   Photo by Annie Spratt on Unsplash
   

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8. feasible
   @jpgcc_
   Business
   Tech
   Photo by Pim Chu .
   on Unsplash
   

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9. Photo by Alex Read
   on Unsplash
   @jpgcc_
   shaped
   

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10. Product manager
    ≠
    Project manager
    @jpgcc_ Photo by rawpixel on Unsplash .
    

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11. “When product managers are downstream of
    requirements they become project managers.
    To impact the product you need to
    influence requirements.”
    @jpgcc_ Photo by Debbie Pan on Unsplash
    @rjs
    

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12. What does
    success
    look like?
    @jpgcc_
    Photo by
    Samuel Zeller
    on Unsplash
    

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13. Photo by Breno Assis
    on Unsplash (edited)
    Output?
    @jpgcc_
    

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14. Photo by
    Peter Gonzalez
    on Unsplash
    Outcome!
    @jpgcc_
    

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15. Why?
    What?
    How?
    @jpgcc_
    Eric Ries, The Lean Startup (2011)
    Vision
    Product
    Strategy
    

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16. @jpgcc_
    Product
    Company
    Vision
    Business
    Strategy
    Strategy
    P
    Vision
    

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17. João Craveiro, “Marty meets Martin: connecting the two triads of
    Product Management” (https://jpgcc.eu/blog/marty-meets-martin/)
    UX Tech
    Business
    Product
    @jpgcc_
    usable
    feasible
    valuable
    Find the UX that matches the customer’s Job
    To Be Done, and deliver that experience
    Achieve business goals in exchange
    for delivering value to the end user
    Can we build (and maintain) with
    available technology and cost
    compatible with business goals?
    

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18. Scrum
    @jpgcc_
    Increment
    Planning
    Review
    Sprint
    Product
    Backlog Retrospective
    

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19. Communication
    @jpgcc_
    @jpgcc_ Photo by Etienne Boulanger on Unsplash
    

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20. What does a PM do all day?
    Product
    team
    Account Mgmt
    Sales/
    /Marketing
    Other PMs
    Customer
    support
    Service/
    /Operations
    Legal
    CxO / Senior
    Leadership
    Customers
    Other
    product teams
    Communication in a B2B product company… simplified!
    @jpgcc_
    PM
    

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21. What does a PM do all day?
    Communication in a B2B product company… not so simplified!
    @jpgcc_
    @jpgcc_ Map: photo by Brett Zeck on Unsplash
    

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22. Prioritisation
    @jpgcc_
    Photo by Nicolas Tissot
    on Unsplash
    

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23. Photo by Hans Reniers on Unsplash
    Daniel Zacarias’s “Periodic Table Of Product Prioritization Techniques”
    (https://foldingburritos.com/product-prioritization-techniques/)
    @jpgcc_
    

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24. Ian McAllister
    1. Prioritize themes, not projects
    2. Sequence and resource your themes
    3. Generate project ideas
    4. Estimate each project's potential impact
    5. Estimate each project's cost
    6. Prioritize projects within each theme
    @jpgcc_
    “What are the best ways to prioritize a list of product features?”
    (https://www.quora.com/What-are-the-best-ways-to-prioritize-a-list-of-product-features/answer/Ian-McAllister)
    

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25. Features
    (User stories)
    Search by
    keyword
    Limit
    search to
    one field
    Limit
    search to
    1+ fields
    Search
    attachments
    Search
    subfolders
    Organise
    email
    Compose
    email
    Read
    email
    Delete
    email
    View
    calendar
    Create
    appt
    Manage
    email
    Manage
    calendar
    Get address
    from
    contacts
    Create
    basic appt
    Optional
    attendees
    Move
    email
    Create
    subfolders
    Get address
    from
    contacts
    Attach
    files
    Create,
    send basic
    email
    Send HTML
    email
    Set email
    priority
    Open basic
    email
    Open HTML
    email
    Open
    attachments
    View
    weekly
    format
    View list
    of appts
    View
    monthly
    format
    View
    daily
    format
    Delete
    item
    Empty
    deleted
    items
    User activities
    Search
    email
    File
    email
    User tasks
    Release
    1(MVP)
    Release 2
    Release 3
    User Story Mapping (Jeff Patton)
    @jpgcc_
    

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26. A bit of intuition as well...
    @jpgcc_ Photo by Sasha • Stories on Unsplash
    @jpgcc_
    

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27. Data driven
    -informed
    Photo by
    Stephen
    Dawson on
    Unsplash
    @jpgcc_
    

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28. empower /ɪmˈpaʊə, ɛmˈpaʊə/
    v. give (someone) the
    authority or power to do
    something.
    Empowered
    to decide
    Not the CEO of anything!
    @jpgcc_
    Photo by Vinicius Amano
    on Unsplash
    

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29. “Not now,
    because…”
    Photo by Will H McMahan on Unsplash
    @jpgcc_
    

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30. Don’t go alone
    Photo by Hudson Hintze on Unsplash
    @jpgcc_
    

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31. Scrum
    @jpgcc_
    Increment
    Planning
    Review
    Sprint
    Product
    Backlog Retrospective
    

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32. Don’t be
    a blocker
    Get out of the way,
    but be available
    Photo by Tadeu Jnr on Unsplash
    @jpgcc_
    

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33. “A programmer that is not
    product-oriented is a waste
    as big as a guitarist that only does
    scales at light speed.”
    @jpgcc_
    Photo by freestocks.org
    on Unsplash
    @antirez
    

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34. João Craveiro, “Marty meets Martin: connecting the two triads of
    Product Management” (https://jpgcc.eu/blog/marty-meets-martin/)
    UX
    Business
    @jpgcc_
    valuable
    Tech
    Product
    usable
    feasible
    

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35. Empathise
    with your
    customer
    @jpgcc_ Photo by Annie Spratt on Unsplash
    

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36. Don’t hide
    behind the
    Product Manager
    Photo by Raj Eiamworakul on Unsplash
    @jpgcc_
    

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37. Don’t let the
    Product Manager
    hide you!
    Photo by Gift Habeshaw on Unsplash
    @jpgcc_
    

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38. Sh*t umbrella
    funnel
    Photo by Wade Austin Ellis on Unsplash
    @jpgcc_
    

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39. Embrace
    change
    Photo by Toa Heftiba on Unsplash
    @jpgcc_
    

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40. Never settle
    for less
    @jpgcc_ Photo by Alex Radelich on Unsplash
    

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41. Everything You Always Wanted to
    Know About Product Managers
    Explained by
    João Pedro Craveiro
    BUT WERE AFRAID TO ASK YOURS
    *
    *
    THIS WAS...
    ASK ME!
    @jpgcc_
    

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