Internal-Facing Products Don't Have to Be Bad - ProductTank

Internal-Facing Products Don't Have to Be Bad - ProductTank

Customer-facing products often have internal-facing tools. There’s the tendency to not think of them as products, and give them just enough attention to produce a low-quality tool that “kind of does the trick” - even when they support a critical part of the service the product provides. The idea of this talk is to use real examples of internal-facing products and explain why it makes sense to give them the same treatment as customer-facing ones, and how to ensure they’re valued throughout the company.

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João Pedro Craveiro

September 05, 2019
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  1. Internal-Facing Products Don’t Have to Be Bad - João Craveiro,

    Senior Product Manager ProductTank Lisbon - Sep 2019 Photo by Tatiana Lapina on Unsplash @jpgcc_
  2. @jpgcc_

  3. @jpgcc_

  4. Identity verification at the speed of life. san francisco .

    new york . london . lisbon . paris . new delhi . singapore
  5. Internal-Facing Product @jpgcc_ Photo by Krisjanis Mezulis on Unsplash

  6. Product

  7. João Craveiro, “Marty meets Martin: connecting the two triads of

    Product Management” (https://jpgcc.eu/blog/marty-meets-martin/) UX Tech Business Product @jpgcc_ usable feasible valuable Find the UX that matches the customer’s Job To Be Done, and deliver that experience Achieve business goals in exchange for delivering value to the customer Can we build (and maintain) with available technology and cost compatible with business goals? Is there anything here that would not apply to an internal-facing product?
  8. Strategy

  9. Why? What? How? @jpgcc_ Eric Ries, The Lean Startup (2011)

    Vision Product Strategy
  10. @jpgcc_ Product Company Vision Business Strategy Strategy P Vision

  11. Solution Ideas Product KPIs @jpgcc_ Overarching goal Company goals Company

    KPIs Desired outcomes Opportunity Solution Tree Teresa Torres OKRs Product vision / /Team mission Opportunities Experiments
  12. Team Cross-functional Mission-driven Long-lived @jpgcc_ Photo by Chris Slupski on

    Unsplash
  13. Users

  14. It’s not like they can use something else (Or can

    they?...) Photo by JJ Ying on Unsplash @jpgcc_
  15. Humans Be fair Be ethical @jpgcc_ Photo by Annie Spratt

    on Unsplash
  16. Meet your users ey’re right there! If not... Photo by

    NESA by Makers on Unsplash @jpgcc_
  17. GO and meet your users (At least periodically.) Photo by

    Dushyant Chaturvedi on Unsplash @jpgcc_
  18. Take your team with you! @jpgcc_ Photo by Chris Slupski

    on Unsplash
  19. Stakeholders

  20. Keep satisfied Manage closely Monitor Keep informed Interest Power High

    Interest Stakeholders
  21. May try to manage the product/team Photo by Cherylyn Ang

    on Unsplash @jpgcc_
  22. Can be your best allies @jpgcc_ @jpgcc_ Photo by Farzad

    Mohsenvand on Unsplash
  23. Protect the team by exposing the team Photo by Gift

    Habeshaw on Unsplash @jpgcc_
  24. Prioritisation @jpgcc_ Photo by Nicolas Tissot on Unsplash

  25. Data driven -informed Photo by Stephen Dawson on Unsplash @jpgcc_

  26. “Not now, because…” Photo by Will H McMahan on Unsplash

    @jpgcc_
  27. Clear expectations @jpgcc_ @jpgcc_ Photo by Etienne Boulanger on Unsplash

  28. Keep satisfied Manage closely Monitor Keep informed Interest Power Low

    Interest Stakeholders
  29. If they’re stakeholders, why aren’t they interested? @jpgcc_ @jpgcc_ Photo

    by Melanie Dretvic on Unsplash If they’re not interested, what stake do they hold?
  30. Bigger fish to fry @jpgcc_ Photo by lalo Hernandez on

    Unsplash
  31. They have another piece of the pie (and they want

    more…) @jpgcc_ @jpgcc_ Photo by Hugo Aitken on Unsplash
  32. They’re the ones who cut & serve the pie @jpgcc_

    @jpgcc_ Photo by Hugo Aitken on Unsplash
  33. Blow the team’s @jpgcc_ @jpgcc_ Photo by Etienne Boulanger on

    Unsplash
  34. Execution

  35. You’ll always have less People | Budget | Time @jpgcc_

    @jpgcc_ Photo by Sorry imKirk on Unsplash
  36. Focus @jpgcc_ @jpgcc_ Photo by Paul Skorupskas on Unsplash

  37. Outcome over Output @jpgcc_ @jpgcc_ Photo by Austin Distel on

    Unsplash
  38. Team Cross-functional Mission-driven Long-lived Product-oriented @jpgcc_ Photo by Chris Slupski

    on Unsplash
  39. @jpgcc_ @jpgcc_ Photo by Alexander Mils on Unsplash

  40. Internal-Facing Products Don’t Have to Be Bad - João Craveiro,

    Senior Product Manager ProductTank Lisbon - Sep 2019 Photo by Tatiana Lapina on Unsplash @jpgcc_ This was...
  41. João Craveiro Senior Product Manager https:// jpgcc.eu https://twitter.com/ @jpgcc_ BLOG

    https://linkedin.com/in/ jpgcc