Internal-Facing Products Don't Have to Be Bad - ProductTank

Internal-Facing Products Don't Have to Be Bad - ProductTank

Customer-facing products often have internal-facing tools. There’s the tendency to not think of them as products, and give them just enough attention to produce a low-quality tool that “kind of does the trick” - even when they support a critical part of the service the product provides. The idea of this talk is to use real examples of internal-facing products and explain why it makes sense to give them the same treatment as customer-facing ones, and how to ensure they’re valued throughout the company.

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João Pedro Craveiro

September 05, 2019
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  1. 1.

    Internal-Facing Products Don’t Have to Be Bad - João Craveiro,

    Senior Product Manager ProductTank Lisbon - Sep 2019 Photo by Tatiana Lapina on Unsplash @jpgcc_
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    Identity verification at the speed of life. san francisco .

    new york . london . lisbon . paris . new delhi . singapore
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    João Craveiro, “Marty meets Martin: connecting the two triads of

    Product Management” (https://jpgcc.eu/blog/marty-meets-martin/) UX Tech Business Product @jpgcc_ usable feasible valuable Find the UX that matches the customer’s Job To Be Done, and deliver that experience Achieve business goals in exchange for delivering value to the customer Can we build (and maintain) with available technology and cost compatible with business goals? Is there anything here that would not apply to an internal-facing product?
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    Solution Ideas Product KPIs @jpgcc_ Overarching goal Company goals Company

    KPIs Desired outcomes Opportunity Solution Tree Teresa Torres OKRs Product vision / /Team mission Opportunities Experiments
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    It’s not like they can use something else (Or can

    they?...) Photo by JJ Ying on Unsplash @jpgcc_
  10. 16.

    Meet your users ey’re right there! If not... Photo by

    NESA by Makers on Unsplash @jpgcc_
  11. 17.

    GO and meet your users (At least periodically.) Photo by

    Dushyant Chaturvedi on Unsplash @jpgcc_
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    If they’re stakeholders, why aren’t they interested? @jpgcc_ @jpgcc_ Photo

    by Melanie Dretvic on Unsplash If they’re not interested, what stake do they hold?
  14. 31.

    They have another piece of the pie (and they want

    more…) @jpgcc_ @jpgcc_ Photo by Hugo Aitken on Unsplash
  15. 32.

    They’re the ones who cut & serve the pie @jpgcc_

    @jpgcc_ Photo by Hugo Aitken on Unsplash
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    You’ll always have less People | Budget | Time @jpgcc_

    @jpgcc_ Photo by Sorry imKirk on Unsplash
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    Internal-Facing Products Don’t Have to Be Bad - João Craveiro,

    Senior Product Manager ProductTank Lisbon - Sep 2019 Photo by Tatiana Lapina on Unsplash @jpgcc_ This was...