Scrum in agencies: where's the PO?

Agile Connect meetup
Lisbon, March 2018
Blog post: https://joao.cravei.ro/blog/scrum-in-agencies/

Transcript

1. Scrum in agencies:
   where's the PO?
   Agile Connect meetup
   March 2018
   João Craveiro
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2. Before
   Now
   Product Manager (2017—) Product Manager
   (2015–2017)
   Software Engineer
   (2014–2015)
   LASIGE
   Researcher
   (2009–2014)
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3. Scrum Guide
   For the Product Owner to
   succeed, the entire
   organization must respect his
   or her decisions.
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4. Scrum Guide
   Development Teams are
   structured and empowered by
   the organization to organize
   and manage their own work.
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5. Scrum Guide
   The Scrum Master serves
   the organization in several ways
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6. organization
   the organization
   the organization
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7. Agency
   Client
   contract
   the organization
   Customer collaboration
   over contract negotiation
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8. Scrum
   Master
   Development
   Team
   Product
   Owner
   1
   2
   3
   4
   5
   6
   7
   Ranked
   list of
   what’s
   required
   Team selects
   starting at top as
   much as it can
   commit to
   deliver by end of
   Sprint
   Tasks
   Tasks
   Tasks
   Product
   Backlog
   Sprint
   Backlog
   Sprint
   Planning
   Meeting
   Daily Scrum
   Meeting
   Sprint
   Retrospective
   Shippable Product
   Increment
   Sprint Review
   Daily
   1–4 week
   Sprint
   Inputs from Execs,
   Team, Stakeholders,
   Customer, Users
   Burndown
   Chart
   Product
   Management
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9. —Martin Eriksson
   Mind the Product blog (2011)
   “discover a product
   that is valuable,
   usable and feasible”
   —Marty Cagan
   Inspired (2008)
   UX Tech
   Business
   Product
   usable
   feasible
   valuable
   and deliver
   ✓
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10. Strategical
    Tactical
    Stakeholders
    Development
    Team
    Scrum
    Master
    Product
    Owner
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11. Depending on
    the context,
    different Scrum
    team setups
    work better than
    others, and...
    ...in some
    contexts the
    best option is
    ditching Scrum.
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12. Client
    Agency
    Stakeholders
    Development
    Team
    Scrum
    Master
    Product
    Owner
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13. Client
    Agency
    Stakeholders
    Development
    Team
    Scrum
    Master
    Product
    Owner
    €!
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14. Client
    Agency
    Stakeholders
    Development
    Team
    Scrum
    Master
    Product
    Owner
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15. Client
    Agency
    Stakeholders
    Development
    Team
    Scrum
    Master
    Product
    Owner
    Product
    Owner
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16. Client
    Agency
    Stakeholders
    Development
    Team
    Scrum
    Master
    Some
    Guy
    Not a
    PO!
    !!!
    Not
    Scrum!
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17. Client
    Agency
    Stakeholders
    Development
    Team
    Project
    Manager
    Some
    Guy
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18. Client
    Agency
    Stakeholders
    Development
    Team
    Scrum
    Master
    Some
    Guy
    Someone else’s
    Product
    Owner
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19. Summing up
    

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20. Only if product ownership is
    specifically agreed to as part of
    the hired services
    Otherwise, underpowered
    PO on agency side
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21. Scrum Master becomes key
    figure in agency regarding
    client relationship
    Skilled - Trained - Committed
    PO on client side
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22. Client won’t have nor buy PO
    No room for Scrum or
    continuous relationship (yet?)
    Projects, or walk away
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23. https://joao.cravei.ro/blog/scrum-in-agencies/
    Blog post
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24. Questions?
    João Craveiro
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    Photos from Unsplash, by Breather (x2) and Greyson Joralemon
    

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