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Präsentation der Öffi-Feedback-App am UX Day Graz

Präsentation der Öffi-Feedback-App am UX Day Graz

Die Präsentation war Teil der Short Presentation Session am UX Day Graz 2014. Weitere Informationen zum Projekt: oeffifeedback.fh-joanneum.at

More Decks by FH JOANNEUM - Journalism & Public Relations

Transcript

  1. oeffifeedback.fh-joanneum.at Öffi Feedback App Eva Goldgruber, FH JOANNEUM Astrid Tarkus,

    evolaris Denitza Iordanova, verkehrplus oeffifeedback.fh-joanneum.at … a research project to develop a feedback-system for public transport providers
  2. oeffifeedback.fh-joanneum.at Tram left late? Chewing gum on the seat in

    the bus? Meritorious personnel? 3 Öffi Feedback @ UX Day 2014-11-15
  3. oeffifeedback.fh-joanneum.at process 5 Öffi Feedback @ UX Day 2014-11-15 1.

    analysis & concept design 2. implementation (prototype 1) 5. implementation (prototype 2) 6. field test (Living Lab) 7. analysis & concept design 8. implementation (prototype 2) 3. living lab test and provider workshop (Living Lab) 4. analysis & concept design 6. field test (Living Lab)
  4. oeffifeedback.fh-joanneum.at Aim • Test usability and subjective usefulness of first

    prototype of the „Öffi-Feedback“-App Method • Usability-Test - Thinking-Aloud-Methode combines observation & questions Sample • No. of Probands: n=12 (+1 Pilot Test) • Sample definition: 50:50 male/female, 22-49 yrs old, Smart-Phone-/App-User, already given feedback to public transport etc. Living Lab Test: Aim, Method & Sample
  5. oeffifeedback.fh-joanneum.at Intro- duction Final evaluation Test Part of Usability-Test Task

    1 First impressions, Start Page = Typical User Task = Review Task Task 3 Review of the categories, Autotext blocks Task 6 Review of Badges Task 4 Read Activity Stream Comments Task 2 Give Feedback Task 5 Response to operator feedback Living Lab Test: Test Agenda
  6. oeffifeedback.fh-joanneum.at Living Lab Test: Results & Iterative Optimization …Optimizations of

    texts, badges, headlines, interface elements, tutorial/help, privacy information for field tests…
  7. oeffifeedback.fh-joanneum.at Sample Conditions • Passenger of MVG • Smartphone user

    Specification of the sample • 128 respondent • Gender: 48% male, 52% female • Age: 35% till 18 years, 39% between 19-40 years, 27% over 40 years • Public transport: 87% serveral times a week • Complaint: 54% have complained to transport operator 2014-11-15 Öffi Feedback @ UX Day 12
  8. oeffifeedback.fh-joanneum.at SUS – System Usability Scale (II) 2014-11-15 Öffi Feedback

    @ UX Day 14 • Evaluation of Usability is good till excellent.
  9. oeffifeedback.fh-joanneum.at Positive assesment How do you like the Öffi-Feedback App

    in general? 2014-11-15 Öffi Feedback @ UX Day 16 n = 116
  10. oeffifeedback.fh-joanneum.at Quick and simple Feedback Its possible to send Feedback

    to the transport operator (MVG) quick and simple. 2014-11-15 Öffi Feedback @ UX Day 17 n = 115
  11. oeffifeedback.fh-joanneum.at High diffusion Would you like to recommend the Öffi-Feedback

    App to your family and friends? 2014-11-15 Öffi Feedback @ UX Day 19 n = 116
  12. oeffifeedback.fh-joanneum.at Favored customer service The MVG should still offer the

    Öffi-Feedback in the future. 2014-11-15 Öffi Feedback @ UX Day 20 n = 115