Präsentation der Öffi-Feedback-App am UX Day Graz

Die Präsentation war Teil der Short Presentation Session am UX Day Graz 2014. Weitere Informationen zum Projekt: oeffifeedback.fh-joanneum.at

Transcript

1. oeffifeedback.fh-joanneum.at
   Öffi Feedback App
   Eva Goldgruber, FH JOANNEUM
   Astrid Tarkus, evolaris
   Denitza Iordanova, verkehrplus
   oeffifeedback.fh-joanneum.at
   … a research project to develop a feedback-system
   for public transport providers
   

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2. oeffifeedback.fh-joanneum.at
   funded by:
   2
   Öffi Feedback @ UX Day
   2014-11-15
   

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3. oeffifeedback.fh-joanneum.at
   Tram left late?
   Chewing gum on the seat in the bus?
   Meritorious personnel?
   3
   Öffi Feedback @ UX Day
   2014-11-15
   

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4. oeffifeedback.fh-joanneum.at
   2014-11-15 Öffi Feedback @ UX Day 4
   providers passengers
   

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5. oeffifeedback.fh-joanneum.at
   process
   5
   Öffi Feedback @ UX Day
   2014-11-15
   1. analysis &
   concept design
   2. implementation
   (prototype 1)
   5. implementation
   (prototype 2)
   6. field test
   (Living Lab)
   7. analysis &
   concept design
   8. implementation
   (prototype 2)
   3. living lab test and
   provider workshop
   (Living Lab)
   4. analysis &
   concept design
   6. field test
   (Living Lab)
   

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6. oeffifeedback.fh-joanneum.at
   LIVING LAB TEST
   7
   Öffi Feedback @ UX Day
   2014-11-15
   

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7. oeffifeedback.fh-joanneum.at
   Aim
   • Test usability and subjective usefulness of first prototype of the „Öffi-Feedback“-App
   Method
   • Usability-Test - Thinking-Aloud-Methode combines observation & questions
   Sample
   • No. of Probands: n=12 (+1 Pilot Test)
   • Sample definition: 50:50 male/female, 22-49 yrs old, Smart-Phone-/App-User,
   already given feedback to public transport etc.
   Living Lab Test: Aim, Method & Sample
   

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8. oeffifeedback.fh-joanneum.at
   Intro-
   duction
   Final
   evaluation
   Test Part of Usability-Test
   Task 1
   First
   impressions,
   Start Page
   = Typical User Task
   = Review Task
   Task 3
   Review of the
   categories,
   Autotext blocks
   Task 6
   Review of
   Badges
   Task 4
   Read Activity
   Stream
   Comments
   Task 2
   Give Feedback
   Task 5
   Response to
   operator
   feedback
   Living Lab Test: Test Agenda
   

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9. oeffifeedback.fh-joanneum.at
   Living Lab Test: Results & Iterative Optimization
   …Optimizations of texts, badges, headlines,
   interface elements, tutorial/help, privacy
   information for field tests…
   

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10. oeffifeedback.fh-joanneum.at
    FIELD TEST
    11
    Öffi Feedback @ UX Day
    2014-11-15
    

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11. oeffifeedback.fh-joanneum.at
    Sample
    Conditions
    • Passenger of MVG
    • Smartphone user
    Specification of the sample
    • 128 respondent
    • Gender: 48% male, 52% female
    • Age: 35% till 18 years, 39% between 19-40 years, 27% over 40 years
    • Public transport: 87% serveral times a week
    • Complaint: 54% have complained to transport operator
    2014-11-15 Öffi Feedback @ UX Day 12
    

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12. oeffifeedback.fh-joanneum.at
    SUS – System Usability Scale (I)
    2014-11-15 Öffi Feedback @ UX Day 13
    

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13. oeffifeedback.fh-joanneum.at
    SUS – System Usability Scale (II)
    2014-11-15 Öffi Feedback @ UX Day 14
    • Evaluation of Usability is good till excellent.
    

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14. oeffifeedback.fh-joanneum.at
    SUS – System Usability Scale (III)
    2014-11-15 Öffi Feedback @ UX Day 15
    

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15. oeffifeedback.fh-joanneum.at
    Positive assesment
    How do you like the Öffi-Feedback App in general?
    2014-11-15 Öffi Feedback @ UX Day 16
    n = 116
    

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16. oeffifeedback.fh-joanneum.at
    Quick and simple Feedback
    Its possible to send Feedback to the transport operator (MVG) quick
    and simple.
    2014-11-15 Öffi Feedback @ UX Day 17
    n = 115
    

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17. oeffifeedback.fh-joanneum.at
    No technical problems
    Are there any technical problems occurring?
    2014-11-15 Öffi Feedback @ UX Day 18
    n = 118
    

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18. oeffifeedback.fh-joanneum.at
    High diffusion
    Would you like to recommend the Öffi-Feedback App to your family
    and friends?
    2014-11-15 Öffi Feedback @ UX Day 19
    n = 116
    

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19. oeffifeedback.fh-joanneum.at
    Favored customer service
    The MVG should still offer the Öffi-Feedback in the future.
    2014-11-15 Öffi Feedback @ UX Day 20
    n = 115
    

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20. oeffifeedback.fh-joanneum.at
    Best ratings
    21
    Öffi Feedback @ UX Day
    2014-11-15
    n = 128
    

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21. oeffifeedback.fh-joanneum.at
    It's worth a try.
    22
    Öffi Feedback @ UX Day
    2014-11-15
    

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22. oeffifeedback.fh-joanneum.at
    Eva Goldgruber, FH JOANNEUM
    • Eva.Goldgruber@fh-joanneum.at
    Astrid Tarkus, evolaris
    • Astrid.Tarkus@evolaris.net
    Denitza Iordanova, verkehrplus
    • denitza.iordanova@verkehrplus.at
    Contact
    

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