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Communications Have Changed, Have the Agencies?

Communications Have Changed, Have the Agencies?

The necessary change management processes for ad agencies, corp.comms, PR and digital.

Invited keynote speech at FIBEP World Media Intelligence Congress, Vienna, Austria, 19.11.2015.

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Transcript

  1. MEDIA & DESIGN
    Communications Have Changed,
    Have the Agencies?
    Robert Gutounig & Gudrun Reimerth
    FIBEP World Media Intelligence Congress, Vienna, Nov. 19, 2015

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  2. MEDIA & DESIGN
    public sphere
    has evolved

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  3. MEDIA & DESIGN
    fragmentation of channels

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  4. MEDIA & DESIGN
    Source: theconversationprism.com
    evolution
    of
    social
    media

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  5. MEDIA & DESIGN
    evolution
    of
    social
    media

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  6. MEDIA & DESIGN
    evolution
    of
    social
    media

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  7. MEDIA & DESIGN
    evolution
    of
    social
    media

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  8. MEDIA & DESIGN
    1,550,000,000 active users
    61% mobile users
    900,000,000 users
    100,000,000 daily active
    400,000,000 users
    big networks still growing

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  9. MEDIA & DESIGN
    legacy media is
    alive
    Source: nestle.de

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  10. MEDIA & DESIGN
    10
    Souce: Deloitte University Press
    augmented reality for content production
    Source: videogamesblogger.com

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  11. MEDIA & DESIGN
    11
    Souce: John Hagel, Deloitte, 5/14

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  12. MEDIA & DESIGN
    Souce: http://www.lenouveleconomiste.fr/
    algorithmic content production

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  13. MEDIA & DESIGN
    Source: www.basicthinking.de
    algorithmic PR

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  14. MEDIA & DESIGN
    19.11.2015, FIBEP WMIC Vienna Robert Gutounig, Gudrun Reimerth 14
    https://buffer-pictures.s3.amazonaws.com

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  15. MEDIA & DESIGN
    15
    Souce: http://cdn1.tnwcdn.com/wp-content/blogs.dir/1/files/2015/05/socialmedia.jpg
    social media is
    not mass media

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  16. MEDIA & DESIGN
    16

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  17. MEDIA & DESIGN
    17

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  18. MEDIA & DESIGN
    18
    © exit fe
    ways to cope with
    change

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  19. MEDIA & DESIGN
    19
    © exit fe
    more events,
    less media coverage

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  20. MEDIA & DESIGN
    20
    © exit fe

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  21. MEDIA & DESIGN
    We are not seats or eyeballs or
    end users or consumers.
    We are human beings - and
    our reach exeeds your grasp.
    Deal with it.
    Cluetrain Manifesto, 1999

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  22. MEDIA & DESIGN
    © exit fe
    Source: https://www.ncta.com/platform/broadband-internet/behind-the-numbers-growth-in-the-internet-of-things/

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  23. MEDIA & DESIGN
    © exit fe
    Source: http://de.slideshare.net/briansolis/brand-innovators-2015-trends

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  24. MEDIA & DESIGN
    © exit fe

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  25. MEDIA & DESIGN
    © exit fe
    Source: http://de.slideshare.net/briansolis/brand-innovators-2015-trends

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  26. MEDIA & DESIGN
    E-nvolvement.
    E-ntertainment.
    E-phemerality.

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  27. MEDIA & DESIGN
    [email protected]
    @sextus_empirico
    [email protected]
    @reimerth
    Public Communication
    Journalism and Public Relations
    FH JOANNEUM
    Alte Poststraße 152, 8020 Graz
    Austria
    Thank you.

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