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Communications Have Changed, Have the Agencies?

Communications Have Changed, Have the Agencies?

The necessary change management processes for ad agencies, corp.comms, PR and digital.

Invited keynote speech at FIBEP World Media Intelligence Congress, Vienna, Austria, 19.11.2015.

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Transcript

  1. MEDIA & DESIGN Communications Have Changed, Have the Agencies? Robert

    Gutounig & Gudrun Reimerth FIBEP World Media Intelligence Congress, Vienna, Nov. 19, 2015
  2. MEDIA & DESIGN 1,550,000,000 active users 61% mobile users 900,000,000

    users 100,000,000 daily active 400,000,000 users big networks still growing
  3. MEDIA & DESIGN 10 Souce: Deloitte University Press augmented reality

    for content production Source: videogamesblogger.com
  4. MEDIA & DESIGN 19.11.2015, FIBEP WMIC Vienna Robert Gutounig, Gudrun

    Reimerth 14 https://buffer-pictures.s3.amazonaws.com
  5. MEDIA & DESIGN We are not seats or eyeballs or

    end users or consumers. We are human beings - and our reach exeeds your grasp. Deal with it. Cluetrain Manifesto, 1999
  6. MEDIA & DESIGN [email protected] @sextus_empirico [email protected] @reimerth Public Communication Journalism

    and Public Relations FH JOANNEUM Alte Poststraße 152, 8020 Graz Austria Thank you.