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Communications Have Changed, Have the Agencies?

Communications Have Changed, Have the Agencies?

The necessary change management processes for ad agencies, corp.comms, PR and digital.

Invited keynote speech at FIBEP World Media Intelligence Congress, Vienna, Austria, 19.11.2015.

Transcript

  1. MEDIA & DESIGN Communications Have Changed, Have the Agencies? Robert

    Gutounig & Gudrun Reimerth FIBEP World Media Intelligence Congress, Vienna, Nov. 19, 2015
  2. MEDIA & DESIGN public sphere has evolved

  3. MEDIA & DESIGN fragmentation of channels

  4. MEDIA & DESIGN Source: theconversationprism.com evolution of social media

  5. MEDIA & DESIGN evolution of social media

  6. MEDIA & DESIGN evolution of social media

  7. MEDIA & DESIGN evolution of social media

  8. MEDIA & DESIGN 1,550,000,000 active users 61% mobile users 900,000,000

    users 100,000,000 daily active 400,000,000 users big networks still growing
  9. MEDIA & DESIGN legacy media is alive Source: nestle.de

  10. MEDIA & DESIGN 10 Souce: Deloitte University Press augmented reality

    for content production Source: videogamesblogger.com
  11. MEDIA & DESIGN 11 Souce: John Hagel, Deloitte, 5/14

  12. MEDIA & DESIGN Souce: http://www.lenouveleconomiste.fr/ algorithmic content production

  13. MEDIA & DESIGN Source: www.basicthinking.de algorithmic PR

  14. MEDIA & DESIGN 19.11.2015, FIBEP WMIC Vienna Robert Gutounig, Gudrun

    Reimerth 14 https://buffer-pictures.s3.amazonaws.com
  15. MEDIA & DESIGN 15 Souce: http://cdn1.tnwcdn.com/wp-content/blogs.dir/1/files/2015/05/socialmedia.jpg social media is not

    mass media
  16. MEDIA & DESIGN 16

  17. MEDIA & DESIGN 17

  18. MEDIA & DESIGN 18 © exit fe ways to cope

    with change
  19. MEDIA & DESIGN 19 © exit fe more events, less

    media coverage
  20. MEDIA & DESIGN 20 © exit fe

  21. MEDIA & DESIGN We are not seats or eyeballs or

    end users or consumers. We are human beings - and our reach exeeds your grasp. Deal with it. Cluetrain Manifesto, 1999
  22. MEDIA & DESIGN © exit fe Source: https://www.ncta.com/platform/broadband-internet/behind-the-numbers-growth-in-the-internet-of-things/

  23. MEDIA & DESIGN © exit fe Source: http://de.slideshare.net/briansolis/brand-innovators-2015-trends

  24. MEDIA & DESIGN © exit fe

  25. MEDIA & DESIGN © exit fe Source: http://de.slideshare.net/briansolis/brand-innovators-2015-trends

  26. MEDIA & DESIGN E-nvolvement. E-ntertainment. E-phemerality.

  27. MEDIA & DESIGN robert.gutounig@fh-joanneum.at @sextus_empirico gudrun.reimerth@fh-joanneum.at @reimerth Public Communication Journalism

    and Public Relations FH JOANNEUM Alte Poststraße 152, 8020 Graz Austria Thank you.