Communications Have Changed, Have the Agencies?

The necessary change management processes for ad agencies, corp.comms, PR and digital.

Invited keynote speech at FIBEP World Media Intelligence Congress, Vienna, Austria, 19.11.2015.

Transcript

1. MEDIA & DESIGN Communications Have Changed, Have the Agencies? Robert Gutounig & Gudrun Reimerth FIBEP World Media Intelligence Congress, Vienna, Nov. 19, 2015
2. MEDIA & DESIGN public sphere has evolved
3. MEDIA & DESIGN fragmentation of channels
4. MEDIA & DESIGN Source: theconversationprism.com evolution of social media
5. MEDIA & DESIGN evolution of social media
6. MEDIA & DESIGN evolution of social media
7. MEDIA & DESIGN evolution of social media
8. MEDIA & DESIGN 1,550,000,000 active users 61% mobile users 900,000,000 users 100,000,000 daily active 400,000,000 users big networks still growing
9. MEDIA & DESIGN legacy media is alive Source: nestle.de
10. MEDIA & DESIGN 10 Souce: Deloitte University Press augmented reality for content production Source: videogamesblogger.com
11. MEDIA & DESIGN 11 Souce: John Hagel, Deloitte, 5/14
12. MEDIA & DESIGN Souce: http://www.lenouveleconomiste.fr/ algorithmic content production
13. MEDIA & DESIGN Source: www.basicthinking.de algorithmic PR
14. MEDIA & DESIGN 19.11.2015, FIBEP WMIC Vienna Robert Gutounig, Gudrun Reimerth 14 https://buffer-pictures.s3.amazonaws.com
15. MEDIA & DESIGN 15 Souce: http://cdn1.tnwcdn.com/wp-content/blogs.dir/1/files/2015/05/socialmedia.jpg social media is not mass media
16. MEDIA & DESIGN 16
17. MEDIA & DESIGN 17
18. MEDIA & DESIGN 18 © exit fe ways to cope with change
19. MEDIA & DESIGN 19 © exit fe more events, less media coverage
20. MEDIA & DESIGN 20 © exit fe
21. MEDIA & DESIGN We are not seats or eyeballs or end users or consumers. We are human beings - and our reach exeeds your grasp. Deal with it. Cluetrain Manifesto, 1999
22. MEDIA & DESIGN © exit fe Source: https://www.ncta.com/platform/broadband-internet/behind-the-numbers-growth-in-the-internet-of-things/
23. MEDIA & DESIGN © exit fe Source: http://de.slideshare.net/briansolis/brand-innovators-2015-trends
24. MEDIA & DESIGN © exit fe
25. MEDIA & DESIGN © exit fe Source: http://de.slideshare.net/briansolis/brand-innovators-2015-trends
26. MEDIA & DESIGN E-nvolvement. E-ntertainment. E-phemerality.
27. MEDIA & DESIGN robert.gutounig@fh-joanneum.at @sextus_empirico gudrun.reimerth@fh-joanneum.at @reimerth Public Communication Journalism and Public Relations FH JOANNEUM Alte Poststraße 152, 8020 Graz Austria Thank you.