Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Content Strategy: The Who & the What - And the Why

Sponsored · Your Podcast. Everywhere. Effortlessly. Share. Educate. Inspire. Entertain. You do you. We'll handle the rest. →
Avatar for FH JOANNEUM - Journalism & Public Relations FH JOANNEUM - Journalism & Public Relations
March 16, 2019
Education
79
0

Content Strategy: The Who & the What - And the Why

Studying Content Strategy at FH JOANNEUM - University of Applied Sciences in Graz, Austria

Avatar for FH JOANNEUM - Journalism & Public Relations

FH JOANNEUM - Journalism & Public Relations

March 16, 2019

More Decks by FH JOANNEUM - Journalism & Public Relations

See All by FH JOANNEUM - Journalism & Public Relations
Neue Medien & fake news Individuelle "Wahrheiten" in digitalen Kommunikationsbahnen
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
83
Web 2.0 Messaging Tools for Knowledge Management? Exploring the Potentials of Slack
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
340
Research on data journalism: What is there to investigate? Insights from a structured literature review
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
1
260
Communications Have Changed, Have the Agencies?
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
66
News Production Workflows in Data-driven, Algorithmic Journalism: A Systematic Literature Review
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
980
Studie Beschwerdemanagement im öffentlichen Verkehr
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
170
Vorstellung „Öffi Feedback App“ Weimar
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
710
Öffi-Feedback-App Kurz-Einführung Weimar
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
680
Gamification (Öffi Feedback) Weimar
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
670

Other Decks in Education

See All in Education
【セーフィー】テクニカルライティング&コミュニケーション実践講座（26新卒エンジニア向け研修資料）
Avatar for 山崎麻衣子 ymzaki_m4
0
280
Stardy 会社紹介資料
Avatar for 株式会社Stardy stardy
0
3.9k
We部コミュニティスライド2026-04-24
Avatar for junhat6 junhat6
0
200
Throw Yourself In! - How I've learned English and What I'm Facing
Avatar for Takeshi "George" Matsuda georgeorge
1
210
[2026前期火５] 論理学（京都大学文学部 前期 第3回）「形式言語と四つのキーワード：メタ・構成・意味論・ハーモニー」
Avatar for Shunsuke Yatabe yatabe
0
610
データマネジメント試験対策教材１〜データマネジメント基礎〜
Avatar for よしむら＠データマネジメント担当 yoshimura_datam
1
540
Visionary Initiative: Future Intelligence — Laying the foundations for the future of science, intelligence, and society | Science Tokyo
Avatar for Science Tokyo （東京科学大学） / Science Tokyo (Institute of Science Tokyo) sciencetokyo
PRO
0
180
【デザイナー就活講座】 デザイナー就活市場・企業探し・ポートフォリオのポイント
Avatar for ko hasebe koheihasebe
0
350
2026年度春学期　統計学　第8回（オンデマンド配信回）　演習（１）・問題に対する答案の書き方 (2026. 5. 21)
Avatar for Akira Asano akiraasano
PRO
0
160
解決策を教えても次期リーダーは育たない ─ 器の発達に伴走するために / Partnering with leaders in their vertical development
Avatar for mtskhs matsu0228
1
590
[2026前期火５] 論理学（京都大学文学部 前期 第14回）「計算は、証明ではない——ハルシネーションを三層ハーモニーで診る」
Avatar for Shunsuke Yatabe yatabe
0
140
第2部-高校生とAI活用/high-school2026-2
Avatar for Oka Natsuki okana2ki
0
110

Featured

See All Featured
Are puppies a ranking factor?
Avatar for Jono Alderson jonoalderson
1
3.7k
Gemini Prompt Engineering: Practical Techniques for Tangible AI Outcomes
Avatar for Mfonobong Umondia mfonobong
2
470
Mind Mapping
Avatar for Hélio Medeiros helmedeiros
PRO
1
290
Optimising Largest Contentful Paint
Avatar for Harry Roberts csswizardry
37
3.8k
Reality Check: Gamification 10 Years Later
Avatar for Sebastian Deterding codingconduct
0
2.2k
世界の人気アプリ100個を分析して見えたペイウォール設計の心得
Avatar for Akihiro Kokubo akihiro_kokubo
PRO
72
41k
Embracing the Ebb and Flow
Avatar for Simon Collison colly
88
5.1k
WCS-LA-2024
Avatar for Leonardo Collado-Torres lcolladotor
0
770
A Guide to Academic Writing Using Generative AI - A Workshop
Avatar for Kenji Saito ks91
PRO
1
360
Designing for Performance
Avatar for Lara Hogan lara
611
70k
Music & Morning Musume
Avatar for Bryan Veloso bryan
47
7.3k
Code Reviewing Like a Champion
Avatar for maltzj maltzj
528
40k

Transcript

  1. None

  2. „Content strategy plans for the creation, delivery and governance of

    useful, usable content.“

  3. “Repeatable system that governs the management of content throughout the

    entire content lifecycle”
  4. None

  5. … …

  6. • • •

  7. • • •

  8. • •

  9. None

  10. • • • • • •

  11. None

  12. “... a content strategist, working with, interfaces, systems, people, and

    the connections—and especially the disconnections—between them.”
  13. None

  14. https://support.office.com

  15. None
  16. None
  17. None
  18. None
  19. None

  20. http://de.slideshare.net/epublishmedia/planning-for-content-governance

  21. None
  22. None
  23. None
  24. None
  25. None
  26. None
  27. None
  28. None
  29. None
  30. None
  31. None
  32. None
  33. None
  34. None
  35. None