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Content Strategy: The Who & the What - And the Why

Content Strategy: The Who & the What - And the Why

Studying Content Strategy at FH JOANNEUM - University of Applied Sciences in Graz, Austria

Transcript

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  2. „Content strategy plans for the creation, delivery and governance of

    useful, usable content.“
  3. “Repeatable system that governs the management of content throughout the

    entire content lifecycle”
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  12. “... a content strategist, working with, interfaces, systems, people, and

    the connections—and especially the disconnections—between them.”
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  14. https://support.office.com

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  20. http://de.slideshare.net/epublishmedia/planning-for-content-governance

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