Upgrade to Pro — share decks privately, control downloads, hide ads and more …
Sign up for free

Content Strategy: The Who & the What - And the Why

Avatar for FH JOANNEUM - Journalism & Public Relations FH JOANNEUM - Journalism & Public Relations
March 16, 2019
Education
91
0

Content Strategy: The Who & the What - And the Why

Studying Content Strategy at FH JOANNEUM - University of Applied Sciences in Graz, Austria

Avatar for FH JOANNEUM - Journalism & Public Relations

FH JOANNEUM - Journalism & Public Relations

March 16, 2019

More Decks by FH JOANNEUM - Journalism & Public Relations

See All by FH JOANNEUM - Journalism & Public Relations
Neue Medien & fake news Individuelle "Wahrheiten" in digitalen Kommunikationsbahnen
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
93
Web 2.0 Messaging Tools for Knowledge Management? Exploring the Potentials of Slack
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
340
Research on data journalism: What is there to investigate? Insights from a structured literature review
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
1
280
Communications Have Changed, Have the Agencies?
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
83
News Production Workflows in Data-driven, Algorithmic Journalism: A Systematic Literature Review
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
1k
Studie Beschwerdemanagement im öffentlichen Verkehr
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
190
Vorstellung „Öffi Feedback App“ Weimar
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
710
Öffi-Feedback-App Kurz-Einführung Weimar
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
690
Gamification (Öffi Feedback) Weimar
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
670

Other Decks in Education

See All in Education
吉岡研究室紹介(2026年度）
Avatar for Yoshioka Lab (Keio CSG) kentaroy47
0
640
Session 4 - Teknik Lobby dan Negosiasi
Avatar for Ade Putranto Prasetyo Wijiharto Tunggali adeputra13
0
700
DRUGS ACTING ON THE PERIPHERAL NERVOUS SYSTEM
Avatar for Pawan Kumar Sahu pawan_pharm
0
230
AI活用の基礎体験ハンズオン（松尾研 AXエバンジェリスト講座）
Avatar for みのるん minorun365
PRO
12
15k
Tema 1. El relieve de España: Formación y características
Avatar for Juan Martín Martín juanmartin2026
0
39k
2026年度秋学期　統計学　第2回　統計資料の収集と読み方 (2026. 10. 6)
Avatar for Akira Asano akiraasano
PRO
0
310
Image processing with PDEs
Avatar for Mohammed Hachama hachama
0
500
Liburd and Stoll Farrell "Copyright Essentials From A to AI: A 2026 NISO Training Series, Session Three: Exceptions for Libraries"
Avatar for National Information Standards Organization baltimoreniso
0
120
[2026後期火５] 論理学（京都大学文学部 後期 第2回）「量化子の導入」
Avatar for Shunsuke Yatabe yatabe
0
240
HCI Research Methods - Lecture 7 - Human-Computer Interaction (1023841ANR)
Avatar for Beat Signer signer
PRO
0
1.8k
実践プレゼンテーション・デザイン
Avatar for Ryuji.I dragon2
1
1.6k
JOINTS
Avatar for Pawan Kumar Sahu pawan_pharm
0
140

Featured

See All Featured
B2B Lead Gen: Tactics, Traps & Triumph
Avatar for Sophie Logan marketingsoph
1
300
Darren the Foodie - Storyboard
Avatar for Kevinho.art khoart
PRO
4
4.1k
The Illustrated Children's Guide to Kubernetes
Avatar for Chris Short chrisshort
51
53k
Typedesign – Prime Four
Avatar for Hannes Fritz hannesfritz
42
3.2k
End of SEO as We Know It (SMX Advanced Version)
Avatar for Michael King ipullrank
3
4.5k
The AI Search Optimization Roadmap by Aleyda Solis
Avatar for Aleyda Solis aleyda
2
6.4k
Agile that works and the tools we love
Avatar for Rasmus Luckow-Nielsen rasmusluckow
331
22k
How to Create Impact in a Changing Tech Landscape [PerfNow 2023]
Avatar for Tammy Everts tammyeverts
56
3.5k
The State of eCommerce SEO: How to Win in Today's Products SERPs - #SEOweek
Avatar for Aleyda Solis aleyda
2
12k
Build The Right Thing And Hit Your Dates
Avatar for Maggie C. maggiecrowley
39
3.5k
Why Our Code Smells
Avatar for Brandon Keepers bkeepers
PRO
340
58k
Faster Mobile Websites
Avatar for Dean Hume deanohume
310
32k

Transcript

  1. None

  2. „Content strategy plans for the creation, delivery and governance of

    useful, usable content.“

  3. “Repeatable system that governs the management of content throughout the

    entire content lifecycle”
  4. None

  5. … …

  6. • • •

  7. • • •

  8. • •

  9. None

  10. • • • • • •

  11. None

  12. “... a content strategist, working with, interfaces, systems, people, and

    the connections—and especially the disconnections—between them.”
  13. None

  14. https://support.office.com

  15. None
  16. None
  17. None
  18. None
  19. None

  20. http://de.slideshare.net/epublishmedia/planning-for-content-governance

  21. None
  22. None
  23. None
  24. None
  25. None
  26. None
  27. None
  28. None
  29. None
  30. None
  31. None
  32. None
  33. None
  34. None
  35. None