Upgrade to Pro — share decks privately, control downloads, hide ads and more …

Content Strategy: The Who & the What - And the Why

Avatar for FH JOANNEUM - Journalism & Public Relations FH JOANNEUM - Journalism & Public Relations
March 16, 2019
Education
0
56

Content Strategy: The Who & the What - And the Why

Studying Content Strategy at FH JOANNEUM - University of Applied Sciences in Graz, Austria

Avatar for FH JOANNEUM - Journalism & Public Relations

FH JOANNEUM - Journalism & Public Relations

March 16, 2019
Tweet

More Decks by FH JOANNEUM - Journalism & Public Relations

See All by FH JOANNEUM - Journalism & Public Relations
Neue Medien & fake news Individuelle "Wahrheiten" in digitalen Kommunikationsbahnen
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
64
Web 2.0 Messaging Tools for Knowledge Management? Exploring the Potentials of Slack
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
320
Research on data journalism: What is there to investigate? Insights from a structured literature review
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
1
240
Communications Have Changed, Have the Agencies?
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
44
News Production Workflows in Data-driven, Algorithmic Journalism: A Systematic Literature Review
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
930
Studie Beschwerdemanagement im öffentlichen Verkehr
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
150
Vorstellung „Öffi Feedback App“ Weimar
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
690
Öffi-Feedback-App Kurz-Einführung Weimar
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
660
Gamification (Öffi Feedback) Weimar
Avatar for FH JOANNEUM - Journalism & Public Relations jpr
0
650

Other Decks in Education

See All in Education
相互コミュニケーションの難しさ
Avatar for モブエンジニア（Masaki Okuda） masakiokuda
0
220
『会社を知ってもらう』から『安心して活躍してもらう』までの プロセスとフロー
Avatar for sasakendayo sasakendayo
0
260
～キャラ付け考えていますか？～　AI時代だからこそ技術者に求められるセルフブランディングのすゝめ
Avatar for モブエンジニア（Masaki Okuda） masakiokuda
7
470
20250611_なんでもCopilot1年続いたぞ～
Avatar for ponponmikan ponponmikankan
0
170
登壇未経験者のための登壇戦略～LTは設計が9割！！！～
Avatar for モブエンジニア（Masaki Okuda） masakiokuda
3
670
探査機自作ゼミ2025スライド
Avatar for sksat sksat
3
780
2024-2025 CBT top items
Avatar for cbtlibrary cbtlibrary
0
100
フィードバックの伝え方、受け身のココロ / The Way of Feedback: Words and the Receiving Heart
Avatar for Aki spring_aki
1
140
みんなのコード 2024年度活動報告書/ 2025年度活動計画書
Avatar for みんなのコード codeforeveryone
0
290
[FUN Open Campus 2025] 何でもセンシングしていいですか？
Avatar for Shigemi ISHIDA pman0214
0
240
みんなのコードD&I推進レポート2025 テクノロジー分野のジェンダーギャップとその取り組みについて
Avatar for みんなのコード codeforeveryone
0
210
Data Management and Analytics Specialisation
Avatar for Beat Signer signer
PRO
0
1.5k

Featured

See All Featured
Automating Front-end Workflow
Avatar for Addy Osmani addyosmani
1370
200k
Templates, Plugins, & Blocks: Oh My! Creating the theme that thinks of everything
Avatar for Michelle Schulp Hunt marktimemedia
31
2.5k
The Invisible Side of Design
Avatar for Vitaly Friedman smashingmag
301
51k
ReactJS: Keep Simple. Everything can be a component!
Avatar for Pedro Nauck pedronauck
667
120k
Easily Structure & Communicate Ideas using Wireframe
Avatar for Afnizar Nur Ghifari afnizarnur
194
16k
Bash Introduction
Avatar for André Augusto Costa Santos 62gerente
615
210k
Imperfection Machines: The Place of Print at Facebook
Avatar for Scott Boms scottboms
268
13k
Making Projects Easy
Avatar for Brett Harned brettharned
117
6.4k
Fantastic passwords and where to find them - at NoRuKo
Avatar for Phil Nash philnash
52
3.4k
Building a Scalable Design System with Sketch
Avatar for Laura Van Doore lauravandoore
462
33k
Building Better People: How to give real-time feedback that sticks.
Avatar for Will Jessup wjessup
368
19k
Creating an realtime collaboration tool: Agile Flush - .NET Oxford
Avatar for Marc Duiker marcduiker
31
2.2k

Transcript

  1. None

  2. „Content strategy plans for the creation, delivery and governance of

    useful, usable content.“

  3. “Repeatable system that governs the management of content throughout the

    entire content lifecycle”
  4. None

  5. … …

  6. • • •

  7. • • •

  8. • •

  9. None

  10. • • • • • •

  11. None

  12. “... a content strategist, working with, interfaces, systems, people, and

    the connections—and especially the disconnections—between them.”
  13. None

  14. https://support.office.com

  15. None
  16. None
  17. None
  18. None
  19. None

  20. http://de.slideshare.net/epublishmedia/planning-for-content-governance

  21. None
  22. None
  23. None
  24. None
  25. None
  26. None
  27. None
  28. None
  29. None
  30. None
  31. None
  32. None
  33. None
  34. None
  35. None