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Content Strategy: The Who & the What - And the Why

Content Strategy: The Who & the What - And the Why

Studying Content Strategy at FH JOANNEUM - University of Applied Sciences in Graz, Austria

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Transcript

  1. „Content strategy plans
    for the creation,
    delivery and
    governance of useful,
    usable content.“

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  2. “Repeatable system
    that governs the
    management of content
    throughout the entire
    content lifecycle”

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  3. View full-size slide

  4. “... a content strategist,
    working with, interfaces,
    systems, people, and the
    connections—and
    especially the
    disconnections—between
    them.”

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  5. https://support.office.com

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  6. http://de.slideshare.net/epublishmedia/planning-for-content-governance

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