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Content Strategy: The Who & the What - And the Why

D0457aa6d4f57b31e9c323c8a75df95f?s=47 FH JOANNEUM - Journalism & Public Relations
March 16, 2019
Education
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41

Content Strategy: The Who & the What - And the Why

Studying Content Strategy at FH JOANNEUM - University of Applied Sciences in Graz, Austria

D0457aa6d4f57b31e9c323c8a75df95f?s=128

FH JOANNEUM - Journalism & Public Relations

March 16, 2019
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Transcript

  1. None

  2. „Content strategy plans for the creation, delivery and governance of

    useful, usable content.“

  3. “Repeatable system that governs the management of content throughout the

    entire content lifecycle”
  4. None

  5. … …

  6. • • •

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  8. • •

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  10. • • • • • •

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  12. “... a content strategist, working with, interfaces, systems, people, and

    the connections—and especially the disconnections—between them.”
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  14. https://support.office.com

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  20. http://de.slideshare.net/epublishmedia/planning-for-content-governance

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