Content Strategy: The Who & the What - And the Why

D0457aa6d4f57b31e9c323c8a75df95f?s=47 FH JOANNEUM - Journalism & Public Relations
March 16, 2019
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Content Strategy: The Who & the What - And the Why

Studying Content Strategy at FH JOANNEUM - University of Applied Sciences in Graz, Austria

D0457aa6d4f57b31e9c323c8a75df95f?s=128

FH JOANNEUM - Journalism & Public Relations

March 16, 2019
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Transcript

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    „Content strategy plans for the creation, delivery and governance of

    useful, usable content.“
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    “Repeatable system that governs the management of content throughout the

    entire content lifecycle”
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    … …

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    “... a content strategist, working with, interfaces, systems, people, and

    the connections—and especially the disconnections—between them.”
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    https://support.office.com

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    http://de.slideshare.net/epublishmedia/planning-for-content-governance

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