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Better Services Through Rapid Iterations

John P. Yuda
January 27, 2015

Better Services Through Rapid Iterations

The best products and services are designed to solve customer needs, and tested to ensure they’re successful. The research and testing needed to achieve this can be expensive and lengthy -- but it doesn’t have to be! We can use lean techniques and fast iterations to design and build products that users love quickly and on budget. Find out methods and techniques being used by government agencies like GSA, USCIS, and CFPB to provide better services and create better products for citizens.

John P. Yuda

January 27, 2015
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  1. Understand user needs • Talk to them! • If you

    can, watch them. • Talk to front-line customer support. • Talk to stakeholders, too.
  2. Prioritize opportunities • Identify the biggest-impact pieces • Identify prerequisites

    to those pieces • Start thinking about lightweight ways you can solve those problems
  3. Sketch • Get a diverse group of people together •

    Sketch ideas for solving high priorities • Generate ideas quickly • Discuss ideas as a group • Designer follows promising directions
  4. Critique • Not vague “feedback” • How is a design

    meeting goals well? • How could it be meeting them better? • Designer decides how to incorporate the critique