Drupal 7 SEO Toolkit

Drupal is one of the most SEO-friendly CMS's on the market. We review some of Drupal's core modules and features that can be used to leverage an SEO strategy as well as must-have contributed modules to complete your Drupal SEO toolkit.

Questions we answer:
- How to take control your sites meta data
- Eliminate harmful duplicate content
- Making your site friendly to sharing on social sites
- Automate SEO best practices for your users

Transcript

1. DRUPAL SEO TOOLKIT Jason Rambeck Think Simply Media @jasonrambeck Drupal Username: jrambeck Download Presentation @ thinksimply.com/seo Saturday, December 10, 11
2. WHY SEO? Attract traffic Saturday, December 10, 11
3. SERP Search Engine Results Page Saturday, December 10, 11
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7. SCULPT YOUR SERP <title>iPad tips and tricks | Acme, Inc.</title> <meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> <meta about="/article/ipad-tips-and-tricks" property="sioc:num_replies" content="3" datatype="xsd:integer" /> <meta name="description" content="We show you how to do killer stuff with your iPad." /> <meta content="iPad tips and tricks" about="/article/ipad-tips-and-tricks" property="dc:title" /> <link rel="canonical" href="/article/ipad-tips-and-tricks" /> <link rel="shortlink" href="/node/47" /> <meta property="og:site_name" content="Acme, Inc." /> <meta property="og:description" content="We show you how to do killer stuff with your iPad." /> <meta property="og:image" content="http://localhost:8888/sites/default/files/field/image/features.png" /> <meta property="og:type" content="article" /> <meta property="og:title" content="iPad tips and tricks" /> <meta property="og:url" content="http://localhost:8888/article/ipad-tips-and-tricks" /> Saturday, December 10, 11
8. SOCIAL SERP SCULPTING Saturday, December 10, 11
9. WRANGLE ALIASES http://example.com/cars/toyota/camry http://example.com/movies/braveheart http://example.com/title-of-post Make your urls: •Readable •Logical •Keyword rich Automate with PathAuto Saturday, December 10, 11
10. DEMO Metatag module Drupal Aliases Path Auto module Saturday, December 10, 11
11. DUPLICATE CONTENT Saturday, December 10, 11
12. DUPLICATE CONTENT •Computers are not smart. Saturday, December 10, 11
13. DUPLICATE CONTENT •Computers are not smart. •And they don’t make assumptions. Saturday, December 10, 11
14. DUPLICATE CONTENT •Computers are not smart. •And they don’t make assumptions. •Without work your CMS website page could easily have a dozen duplicates of each page. Saturday, December 10, 11
15. DUPLICATE CONTENT http://www.apple.com/ipad Saturday, December 10, 11
16. DUPLICATE CONTENT http://www.apple.com/ipad http://www.apple.com/ipad/ Saturday, December 10, 11
17. DUPLICATE CONTENT http://www.apple.com/ipad http://www.apple.com/ipad/ http://www.apple.com/node/26 Saturday, December 10, 11
18. DUPLICATE CONTENT http://www.apple.com/ipad http://www.apple.com/ipad/ http://www.apple.com/node/26 http://www.apple.com/?q=ipad Saturday, December 10, 11
19. DUPLICATE CONTENT http://www.apple.com/ipad http://www.apple.com/ipad/ http://www.apple.com/node/26 http://www.apple.com/?q=ipad http://www.apple.com/?q=node/26 Saturday, December 10, 11
20. DUPLICATE CONTENT http://www.apple.com/ipad http://www.apple.com/ipad/ http://www.apple.com/node/26 http://www.apple.com/?q=ipad http://www.apple.com/?q=node/26 http://www.apple.com/ipad?ref=button Saturday, December 10, 11
21. DUPLICATE CONTENT http://www.apple.com/ipad http://www.apple.com/ipad/ http://www.apple.com/node/26 http://www.apple.com/?q=ipad http://www.apple.com/?q=node/26 http://www.apple.com/ipad?ref=button http://apple.com/ipad Saturday, December 10, 11
22. DUPLICATE CONTENT http://www.apple.com/ipad http://www.apple.com/ipad/ http://www.apple.com/node/26 http://www.apple.com/?q=ipad http://www.apple.com/?q=node/26 http://www.apple.com/ipad?ref=button http://apple.com/ipad http://apple.com/node/26 Saturday, December 10, 11
23. DUPLICATE CONTENT http://www.apple.com/ipad http://www.apple.com/ipad/ http://www.apple.com/node/26 http://www.apple.com/?q=ipad http://www.apple.com/?q=node/26 http://www.apple.com/ipad?ref=button http://apple.com/ipad http://apple.com/node/26 http://appleinc.com/ipad Saturday, December 10, 11
24. .HTACCESS Default Drupal .htaccess file for Sitewide Redirect # To redirect all users to access the site WITH the 'www.' prefix, # (http://example.com/... will be redirected to http://www.example.com/...) # uncomment the following: # RewriteCond %{HTTP_HOST} !^www\. [NC] # RewriteRule ^ http://www.%{HTTP_HOST}%{REQUEST_URI} [L,R=301] # # To redirect all users to access the site WITHOUT the 'www.' prefix, # (http://www.example.com/... will be redirected to http://example.com/...) # uncomment the following: # RewriteCond %{HTTP_HOST} ^www\.(.+)$ [NC] # RewriteRule ^ http://%1%{REQUEST_URI} [L,R=301] Saturday, December 10, 11
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26. 404 NOT FOUND Creating a failsafe for users and admins Saturday, December 10, 11
27. 404 NOT FOUND Creating a failsafe for users and admins • Always customize your 404 pages. (It is so easy) Saturday, December 10, 11
28. 404 NOT FOUND Creating a failsafe for users and admins • Always customize your 404 pages. (It is so easy) • Search 404 module http://drupal.org/project/search404 Saturday, December 10, 11
29. DEMO Global Redirect module Redirect module Drupal 7 .htaccess 404 Search Saturday, December 10, 11
30. VALIDATE Your HTML and CSS Saturday, December 10, 11
31. TRACK Google Analytics (or other) http://drupal.org/project/google_analytics Saturday, December 10, 11
32. SEO MODULES http://drupal.org/project/xmlsitemap http://drupal.org/project/seo_checklist http://drupal.org/project/globalredirect http://drupal.org/project/redirect http://drupal.org/project/seo_checker http://drupal.org/project/page_title http://drupal.org/project/metatag http://drupal.org/project/pathauto http://drupal.org/project/search404 http://drupal.org/project/opengraph_meta http://drupal.org/project/google_analytics Saturday, December 10, 11
33. How many SEO specialists does it take to change a lightbulb, light_bulb, light-bulb, light.bulb, light bulb? Saturday, December 10, 11
34. Why we’re all glad Google doesn’t run heaven. - Yet! Saturday, December 10, 11
35. DOWNLOAD thinksimply.com/seo Saturday, December 10, 11