Google Analytics for Firebaseを 使うときに把握しておきたいこと / Keep in mind when using Google Analytics for Firebase

DevFest2020の登壇資料

https://tokyo.gdgjapan.org/devfest2020/schedule/1/115

- 登壇内容を本にしたもの https://zenn.dev/k2wanko/books/1684b3f1b0b415379959

Google Analytics for Firebaseの初期設定を済ませると色々な情報が自動的に取得できて便利ですが、カスタムイベントを使うことでアプリのニーズに応じたデータの収集ができます。

本トークではGoogle Analytics for Firebaseの基本的な話とデータを分析するときのTipsを紹介します。

予め把握して、Google Analytics for Firebaseを正しく設定することでソフトウェアエンジニアだけではなくマーケティングや企画職の人にとっても強力なツールとなります。

Transcript

1. *RRJOH$QDO\WLFVIRU)LUHEDVH䜢
   ౑䛖䛸䛝䛻ᢕᥱ䛧䛶䛚䛝䛯䛔䛣䛸
   䝁䜻䝏䞊䝈#NZDQNR
   

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2. $JHQGD
   )LUHEDVH䛸䛿
   *RRJOH$QDO\WLFVIRU)LUHEDVH䛸䛿
   䜲䝧䞁䝖䛻䛴䛔䛶
   ⮬ື䛷཰㞟䛥䜜䜛䝕䞊䝍
   䝴䞊䝄䞊䝥䝻䝟䝔䜱䛾タィ䛻䛴䛔䛶
   䜹䝇䝍䝮䜲䝧䞁䝖䛾タィ䛻䛴䛔䛶
   䜲䝧䞁䝖䛾䝕䝞䝑䜾᪉ἲ
   䝎䝑䝅䝳䝪䞊䝗䛷䛾ศᯒ
   䜸䞊䝕䜱䜶䞁䝇䛻䛴䛔䛶
   ẚ㍑ศᯒ
   䝣䜯䝛䝹
   %LJ4XHU\䛸䛾㐃ᦠ
   

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3. )LUHEDVH䛸䛿
   

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4. )LUHEDVH䛸䛿
   *RRJOH䛜ᥦ౪䛩䜛䝰䝞䜲䝹䛸:HEྥ䛡䛾䝞䝑䜽䜶䞁䝗䝃䞊䝡䝇
   㛤Ⓨ⪅ྥ䛡䛰䛡䛨䜓䛺䛟ศᯒ䚸ရ㉁䚸ᣑ኱䛸䜰䝥䝸䜢ᡂ㛗䛥䛫䛶䛔䛟䛯䜑䛻ᚲせ䛺ᶵ⬟䛜
   Ⰽ䚻䛒䜛䚹
   

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5. *RRJOH$QDO\WLFVIRU)LUHEDVH䛸䛿
   

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6. *RRJOH$QDO\WLFVIRU)LUHEDVH䛸䛿
   䝰䝞䜲䝹䛸:HEྥ䛡䛾䜰䝘䝸䝔䜱䜽䝇䝒䞊䝹
   ↓ᩱ䛷↓ไ㝈䛷౑䛘䜛
   4XRWDV䛺䛧
   6DPSOLQJ䛺䛧
   ㄢ㔠䛻䜘䜛7LHU䛾㛤ᨺ䛺䛧
   ㏫䛻ゝ䛖䛸ไ㝈䜢ㄢ㔠䛻䜘䜛ゎỴ䛜䛷䛝䛺䛔
   䝴䞊䝄䞊ศᯒ䜔䝴䞊䝄䞊䝉䜾䝯䞁䝖సᡂ䛧䛶䚸䝃䞊䝡䝇䛻㐺⏝䛧䜔䛩䛔
   

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7. 䜲䞁䝇䝖䞊䝹䛩䜛䛰䛡䛷䜒Ⰽ䚻䝕䞊䝍䛜ྲྀ䜜䜛
   

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8. ᑟධ䜒⡆༢
   ࣟࢢࢆ㏦ࡿࡢࡣࡇࢀࡔࡅt u
   !$- . `)'4/$.tu
   `'*"1 )/tj. ' /f*)/ )/j_x
   *)/ )/f/4+ aj$(" j_
   *)/ )/f$aj78:;9j_
   $/ (.avx)( aj$// ).jyw
   yub
   

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9. 䝕䞊䝍ά⏝䛜䛧䜔䛩䛔
   3XVK㏻▱䜢≉ᐃ䛾䝴䞊䝄䞊䜾䝹䞊䝥䛰䛡䛻㏦䜛
   5HPRWH&RQILJ䛷≉ᐃ䛾䝴䞊䝄䞊䜾䝹䞊䝥䛻ᶵ⬟䜢ฟ䛧ศ䛡䜛
   $%7HVWLQJ䛷ẚ㍑䛜䛷䛝䜛
   

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10. 䜲䝧䞁䝖䛻䛴䛔䛶
    

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11. 䜲䝧䞁䝖䛻䛴䛔䛶
    HYHQWBQDPH
    HYHQWBQDPH
    䜰䝥䝸ෆ䛷䛾䝴䞊䝄䞊䛾⾜ື䜔䚸䝅䝇䝔䝮䛾䜲䝧䞁䝖䜢䜎䛸䜑䛶䛂䜲䝧䞁䝖䛃
    䛂䜲䝧䞁䝖ྡ䛃䛸䛂」ᩘ䛾䝟䝷䝯䞊䝍䞊䛃䛷ᵓᡂ䛥䜜䛶䛔䜛
    HYHQWBQDPH
    HYHQWBSDUDPV
    DSSBLQIR
    JHR
    
    
    
    

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12. ⮬ື䛷཰㞟䛥䜜䜛䝕䞊䝍
    

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13. ⮬ື䛷཰㞟䛥䜜䜛䝕䞊䝍
    䝴䞊䝄䞊䝉䝑䝅䝵䞁᝟ሗ
    ㉳ື䜔䜶䞁䝀䞊䝆䝯䞁䝖
    䝴䞊䝄䞊ᒓᛶ
    䝕䝞䜲䝇᝟ሗ
    3ODWIRUP䜔䝕䝞䜲䝇䛾✀㢮䛺䛹
    䜰䝥䝸ෆືస
    䝨䞊䝆㑄⛣
    䜰䝥䝸ෆㄢ㔠
    ᗈ࿌཰ධ
    ᆅ⌮᝟ሗ
    $XWRPDWLFDOO\FROOHFWHGHYHQWV)LUHEDVH+HOS
    3UHGHILQHGXVHUGLPHQVLRQV)LUHEDVH+HOS
    

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14. 䝴䞊䝄䞊䝥䝻䝟䝔䜱䛾タィ
    

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15. 䝴䞊䝄䞊䝥䝻䝟䝔䜱䛾タィ
    䛂VXEVFULEHU WUXH䛃䜔䛂IDYRULWH GRJ䛃䛺䛹
    䜹䝇䝍䝮䝴䞊䝄䞊䝥䝻䝟䝔䜱䜢ᣦᐃ䛷䛝䜎䛩䚹
    !$- . `)'4/$.tu`. /. --*+ -/$ .tx!1*-$/ f!**aj++' .jyub
    䝴䞊䝄䞊䝥䝻䝟䝔䜱䜢సᡂ䛩䜛䛸䛝䛻䛿䛩䛠䛻䛿ኚ䜟䜙䛺䛔䜒䛾䛷
    ᵓᡂ䛩䜛䛣䛸䛜㔜せ
    *RRJOH$QDO\WLFVഃ䛰䛸䝴䞊䝄䞊䝕䜱䝯䞁䝅䝵䞁䛸࿧䜣䛷䛯䜚䛩䜛䚹
    䠄௒ᚋ䛣䛳䛱䛻⤫୍䛥䜜䛶䛔䛟䛾䛰䜝䛖䛛"䠅
    

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16. ౛
    SXUFKDVHWUXH
    IDYBIRRG³FKHHVH´
    LVBDGXOWWUXH
    

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17. 䜹䝇䝍䝮䜲䝧䞁䝖䛾タィ
    

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18. 䜹䝇䝍䝮䜲䝧䞁䝖䛾タィ
    ཎ๎
    ᪤Ꮡ䛷⏝ព䛥䜜䛶䛔䜛䜲䝧䞁䝖䛾ูྡ䜢స䜙䛺䛔
    䝏䞊䝮㛫䛷ูྡ䛾䜲䝧䞁䝖䜢స䜙䛺䛔
    

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19. 䜲䝧䞁䝖䛾ไ㝈䛻䛴䛔䛶
    䜲䝧䞁䝖䛾✀㢮䛿✀㢮䜎䛷䠄⮬ື཰㞟䛥䜜䜛䜒䛾䛿ᑐ㇟እ䠅
    䜲䝧䞁䝖ྡ䛾㛗䛥䛿ᩥᏐ
    ヲ⣽䛿䝦䝹䝥䝨䞊䝆䛻䛶
    KWWSVVXSSRUWJRRJOHFRPILUHEDVHDQVZHU"KO MD
    

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20. ౛
    FUHDWHBFRQWHQW
    W\SH³YLGHR´
    IURP³QDY´ྠ䛨⏬㠃䛻䠎䛴䝪䝍䞁䛜䛒䜛䛸䛝䛺䛹
    HGLWBFRQWHQW
    W\SH³FRGH´
    UHPRYHBFRQWHQW
    W\SH³QRWH´
    VXEPLW
    W\SH³IRUP´
    QDPH³FRQWDFW´
    

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21. 䜲䝧䞁䝖䛾䝕䝞䝑䜾᪉ἲ
    

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22. 'HEXJ9LHZ
    

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23. 䝕䝞䝑䜾᪉ἲ$QGURLG
    ᭷ຠ໬
    DGEVKHOOVHWSURSGHEXJILUHEDVHDQDO\WLFVDSSSDFNDJHBQDPH
    ↓ຠ໬
    DGEVKHOOVHWSURSGHEXJILUHEDVHDQDO\WLFVDSSQRQH
    

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24. 䝕䝞䝑䜾᪉ἲL26
    3URGXFW䠚6FKHPH䠚(GLWVFKHPH䠚5XQ䠚$UJXPHQWV䠚$UJXPHQWV3DVVHG
    2Q/DXQFK䛛䜙䠇䜰䜲䝁䞁䜢䜽䝸䝑䜽䛧ḟ䛾ᘬᩘ䜢㏣ຍ
    ),5$QDO\WLFV'HEXJ(QDEOHG
    

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25. 䝕䝞䝑䜾᪉ἲ:HE
    

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26. 䝎䝑䝅䝳䝪䞊䝗䛷䛾ศᯒ
    

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27. 䝎䝑䝅䝳䝪䞊䝗䛷䛾ศᯒ
    ᖺ᭶௨㝆)LUHEDVH&RQVROH䛰䛡䛷䛿䛺䛟*RRJOH$QDO\WLFV䛷䛾฼⏝䜒䛷䛝䜛
    䜘䛖䛻䛺䛳䛯䚹
    ᖺ᭶䛛䜙䛿ศᯒ䜢ຠ⋡䜘䛟䛩䜛䜰䝑䝥䝕䞊䝖䛜⾜䜟䜜䛯䚹
    䠄䛔䜎䛾䛸䛣䜝*$䛾䜏䠅
    &RPSDULVRQ$QDO\WLFV
    6HJPHQW2YHUODS$QDO\WLFV
    )XQQHO$QDO\WLFV7HFKQLTXH
    KWWSVILUHEDVHJRRJOHEORJFRPILUHEDVHJRRJOHDQDO\WLFVXSJUDGHKWPO
    

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28. 䜸䞊䝕䜱䜶䞁䝇䛻䛴䛔䛶
    

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29. 䜸䞊䝕䜱䜶䞁䝇䛻䛴䛔䛶
    䜸䞊䝕䜱䜶䞁䝇䛸䛿≉ᐃ䛾⾜ື䜔᮲௳䛻䝬䝑䝏䛩䜛䝴䞊䝄䞊䜾䝹䞊䝥䛾䛣䛸
    *RRJOH$QDO\WLFV䛷䛿䜸䞊䝕䜱䜶䞁䝇䜢ᐃ⩏䛩䜛䛣䛸䛷䚸䝉䜾䝯䞁䝖䛻ᑐ䛧䛶䛾䝬䞊䜿䝔䜱
    䞁䜾䜢⾜䛳䛯䜚䝺䝫䞊䝖䛷䝣䜱䝹䝍䝸䞁䜾䛧䛶ぢ䜛䛣䛸䛜䛷䛝䜎䛩䚹
    

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30. 䜸䞊䝕䜱䜶䞁䝇䝡䝹䝎䞊
    

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31. ẚ㍑ศᯒ
    

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32. ẚ㍑ศᯒ
    

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33. ẚ㍑䛾సᡂ
    

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34. 䝣䜯䝛䝹
    

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35. ᚑ᮶䛾䝣䜯䝛䝹䜸䞊䝥䞁䝣䜯䝛䝹
    )LUHEDVH&RQVROH䛷䛿䜸䞊䝥䞁䝣䜯䝛䝹䛷䝣䜯䝛䝹䛜⾲⌧䛥䜜䛶䛔䜛䛾䛷
    ୰㛫䛾䝇䝔䝑䝥䛷๓䛾䝇䝔䝑䝥䜘䜚ቑ䛘䜛䛣䛸䛜䛒䜛䚹
    

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36. ᚑ᮶䛾䝣䜯䝛䝹䜸䞊䝥䞁䝣䜯䝛䝹
    䜽䝻䞊䝈䝗䝣䜯䝛䝹䜢)LUHEDVH&RQVROH䛷ᐇ⌧䛩䜛䛻䛿䜲䝧䞁䝖ྡ䜢ኚ䛘䜛䛛䚸
    %LJ4XHU\䛷㞟ィ䛩䜛䛧䛛䛺䛛䛳䛯䚹
    

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37. *RRJOH$QDO\WLFV&RQVROH䛾┠ᶆ฿㐩䝥䝻䝉䝇ศᯒ
    

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38. *RRJOH$QDO\WLFV&RQVROH䛾┠ᶆ฿㐩䝥䝻䝉䝇ศᯒ
    

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39. %LJ4XHU\䛸䛾㐃ᦠ
    

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40. %LJ4XHU\䛸䛾㐃ᦠ
    ↓ᩱᯟ䝇䝖䝺䞊䝆*%䚸4XHU\7%
    

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41. %LJ4XHU\䛻䜶䜽䝇䝫䞊䝖䛥䜜䜛䝕䞊䝍䝉䝑䝖䛸䝔䞊䝤䝹
    㐃ᦠ䛧䛶䛔䜛*&3䝥䝻䝆䜵䜽䝖䛾
    䝕䞊䝍䝉䝑䝖DQDO\WLFVBSURSHUW\BLG!䛷᭩䛝ฟ䛥䜜䜛
    ✀㢮䛾䝔䞊䝤䝹
    HYHQWVB<<<<00''᪥௜䛤䛸䛾䜲䝧䞁䝖䛾䝔䞊䝤䝹
    HYHQWVBLQWUDGD\B<<<<00''ᙜ᪥Ⓨ⏕䛧䛯䜲䝧䞁䝖䛾䝔䞊䝤䝹
    

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42. %LJ4XHU\䛻䜶䜽䝇䝫䞊䝖䛥䜜䜛䝇䜻䞊䝬
    HYHQWBQDPH䜲䝧䞁䝖ྡ
    HYHQWBSDUDPV䜲䝧䞁䝖䝟䝷䝯䞊䝍䞊
    XVHUBSVHXGRBLG䜰䝥䝸䛾䜲䞁䝇䝍䞁䝇,'䛺䛹
    XVHUBSURSHUWLHVVHW8VHU3URSHUW\䛷タᐃ䛧䛯್
    䛭䜜௨እ䛻䛴䛔䛶䛿䝦䝹䝥䜢☜ㄆ䛧䛶䛟䛰䛥䛔䚹
    KWWSVVXSSRUWJRRJOHFRPILUHEDVHDQVZHU"KO MD
    

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43. 䝔䞊䝤䝹䛿-621䛾䜘䛖䛺䝒䝸䞊ᵓ㐀
    KWWSVILUHEDVHJRRJOHEORJFRPELJTXHU\WLSXQQHVWIXQFWLRQKWPO
    

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44. 䜲䝧䞁䝖䜢ศᯒ䛩䜛䛯䜑䛾7LSV
    811(67㛵ᩘ䜢౑䛳䛶5(&25'䛷ಖᏑ䛥䜜䛶䛔䜛䝕䞊䝍䜢ྲྀ䜚ฟ䛧䛶ศᯒ
    6(/(&7
    XVHUBSVHXGRBLGHYHQWBQDPHHYHQWBWLPHVWDPS
    6(/(&79$/8(VWULQJBYDOXH
    )520811(67HYHQWBSDUDPV[
    :+(5([NH\
    ILUHEDVHBVFUHHQBFODVV
    DVILUHEDVHBVFUHHQBFODVV
    )520CILUHEDVHSXEOLFSURMHFWDQDO\WLFVBHYHQWVBC
    

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45. 64/䜢స䜛᫬䛿䝟䞊䝔䜱䝅䝵䞁䜢ព㆑䛧䛶ヨ⾜㘒ㄗ䛩䜛
    6(/(&7XVHUBSVHXGRBLGURXQG680HYHQWBYDOXHBLQBXVGXVG
    )520CGDWDVHW!HYHQWVB C
    :+(5(HYHQWBQDPH
    LQBDSSBSXUFKDVH
    $1'B7$%/(B68)),;%(7:((1
    )250$7B'$7(<PG'$7(B68%&855(17B'$7(,17(59$/'$<$1'
    )250$7B'$7(<PG'$7(B68%&855(17B'$7(,17(59$/'$<
    *5283%<XVHUBSVHXGRBLG
    25'(5%<XVG'(6&
    

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46. ≉ᐃ䛾᪥௜䛷䛔䛔᫬䛿䛣䜜䛰䛡䛷䜘䛔
    :+(5(B7$%/(B68)),;%(7:((1
    
    $1'
    
    
    

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47. %LJ4XHU\◚⏘䛧䛺䛔䛯䜑䛾⡆༢䛺7LSV
    64/䜢స䜛᫬䛿䝟䞊䝔䜱䝅䝵䞁䜢ព㆑䛧䛶ヨ⾜㘒ㄗ䛩䜛䚹
    ண⟬䜰䝷䞊䝖䜢タᐃ䛩䜛
    KWWSVFORXGJRRJOHFRPELJTXHU\GRFVEHVWSUDFWLFHVFRVWV
    

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48. 䜎䛸䜑
    

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49. 䜎䛸䜑
    䝕䞊䝍䜢㞟䜑䜛䛸䛝䛿䛹䛾䜘䛖䛻ྍど໬䛧䛯䛔䛛ព㆑䛧䛶㞟䜑䜛
    ศᯒ䛻㛵䛧䛶䛿*RRJOH$QDO\WLFV䛾䝎䝑䝅䝳䝪䞊䝗䜢ά⏝䛧䜘䛖
    )LUHEDVH&RQVROH䛷㡹ᙇ䜛䛾䛿↓⌮䠄ᖺ᭶⌧ᅾ䠅
    %LJ4XHU\䛿඲ே㢮䛜ᢅ䛘䜛䛾䛻⚄ჾ䛺䛾䛷౑䛖䛸⚄䛻䛺䜜䜛䚹
    

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50. ཧ⪃
    7KH)LUHEDVHGHYHORSHU
    VJXLGHWR*RRJOH$QDO\WLFV
    

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51. ᐉఏ
    )LUHEDVH-DSDQ8VHU*URXS
    KWWSVILUHEDVHDVLD
    

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52. 7KDQN\RXIRUZDWFKLQJ
    #NZDQNR
    

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