7 little-known ways to help Google ignore your website

There are hundreds of ranking factors that Google uses to determine, how good or bad a website should be ranked. Probably all of you have heard of numerous ways to ruin the rankings of your website. Just use oversized images or copy and paste your competitor’s content and the job is done. But if you want to reach the next level of bad SEO, there is more to do. This talk is about some of the little-known ways to keep your website away from good rankings.
Of course, everyone who wants to optimize his or her website is welcome, too. Just learn how to avoid these mistakes and achieve better rankings.

Transcript

5. Crawling more than 130 trillion pages is expensive
6. Make Google angry with low hanging errors
8. noindex: pages get invisible in search results
9. robots.txt: blocks crawling of pages
10. Use robots.txt for nice error messages in your snippets
12. Canonical tags help to avoid duplicate content
13. URL parameters without canonical -> Duplicate Content
15. One text in different languages -> Duplicate Content
16. hreflang matches your page to it‘s language & region
17. Leave out hreflang and let Google think you plagiarized
19. Subdomains: different sites with own metrics
20. Directories: metrics count to the domain
21. Use subdomains to split user signals to multiple sites
23. Google is kept away from your dev mode
24. Keep the „noindex“ after release – job done
26. Structured data helps Google to read information
27. Rich snippets stand out
28. No structured data -> boring search results
30. There are many ways to fail at SEO
31. Why do we make so many mistakes?
32. customer expectation vs. customer budget
33. But that‘s too easy. Be like…
35. At least take care of the low hanging fruit