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John Lewis My Home: Project 2 Case Study

A6a478862036c42bcbe49872c2e11dee?s=47 Katie Valentine
November 14, 2015

John Lewis My Home: Project 2 Case Study

Project 2 for the General Assembly UX Design Immersive course.

A6a478862036c42bcbe49872c2e11dee?s=128

Katie Valentine

November 14, 2015
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Transcript

  1. John Lewis MY HOME Katie Valentine // General Assembly UXDi

    // Project 2 Friday 30 October, 2015
  2. BRIEF Design a website that will help people plan and

    purchase the items they need for their decorating projects.
  3. MEET OUR USERS Midori, 29 Needs: • Help putting a

    look together • Design inspiration • Detailed product pages Marcia, 50 Michael, 35 Needs: • Simple layout and choices • Quick checkout • Ensembles to get ideas • Ability to plan by budget • Alerts on new items and specials
  4. TASK ANALYSIS: CHOOSE A DECORATING STYLE

  5. MIDORI’S USER JOURNEY User journey for Midori: Finding a style

    to decorate her bedroom Decides to decorate bedroom Searches online for inspiration Starts shopping Puts a look together Shops by budget Views products images & reviews Adds products to cart Adds some products to wishlist Looks for matching items Checkout Post-purchase communication Inspiration Consideration Decision Post- Purchase I’m excited to plan my room I want to get ideas before I start shopping I want to find similar styles to what I’ve seen It’s hard for me to put together individual pieces I want to see what’s in my budget I need high quality images, zoom and reviews I’d like to know if something is in stock I feel excited when I’ve decided on my products I save items that I might want later I don’t want to have to sign in to save items I want to find matching items to my big pieces I want to check out quickly I want to be kept informed of my order and new products
  6. Decides to decorate bedroom Puts a look together Shops by

    budget A Inspiration Consideration
  7. Shops by budget reviews Adds some products to wishlist Looks

    for matching items Pos com
  8. MIDORI’S PROBLEM She is overwhelmed by ideas and needs help

    to bring her look together.
  9. None
  10. HOW CAN WE STAY AHEAD OF THE COMPETITION? Shop by

    look, not just by room. Shop directly from inspiration features. Guest checkout. Save and share wishlist. Design your own tool.
  11. None
  12. None
  13. None
  14. ITERATIONS AFTER TESTING

  15. None
  16. PROTOTYPE https://marvelapp.com/g9a3bb#8491717

  17. NEXT STEPS 1. Additional prototype testing. 2. Consider how to

    integrate the room design builder at the start of the shopping process. 3. Additional inspirational content i.e. home tours and expert advice.
  18. Thank you! KATIE VALENTINE katievalentineux.tumblr.com whatkvdidnext.wordpress.com @cakeorbed