John Lewis My Home: Project 2 Case Study

Project 2 for the General Assembly UX Design Immersive course.

Transcript

1. John Lewis MY HOME Katie Valentine // General Assembly UXDi // Project 2 Friday 30 October, 2015
2. BRIEF Design a website that will help people plan and purchase the items they need for their decorating projects.
3. MEET OUR USERS Midori, 29 Needs: • Help putting a look together • Design inspiration • Detailed product pages Marcia, 50 Michael, 35 Needs: • Simple layout and choices • Quick checkout • Ensembles to get ideas • Ability to plan by budget • Alerts on new items and specials
4. TASK ANALYSIS: CHOOSE A DECORATING STYLE
5. MIDORI’S USER JOURNEY User journey for Midori: Finding a style to decorate her bedroom Decides to decorate bedroom Searches online for inspiration Starts shopping Puts a look together Shops by budget Views products images & reviews Adds products to cart Adds some products to wishlist Looks for matching items Checkout Post-purchase communication Inspiration Consideration Decision Post- Purchase I’m excited to plan my room I want to get ideas before I start shopping I want to find similar styles to what I’ve seen It’s hard for me to put together individual pieces I want to see what’s in my budget I need high quality images, zoom and reviews I’d like to know if something is in stock I feel excited when I’ve decided on my products I save items that I might want later I don’t want to have to sign in to save items I want to find matching items to my big pieces I want to check out quickly I want to be kept informed of my order and new products
6. Decides to decorate bedroom Puts a look together Shops by budget A Inspiration Consideration
7. Shops by budget reviews Adds some products to wishlist Looks for matching items Pos com
8. MIDORI’S PROBLEM She is overwhelmed by ideas and needs help to bring her look together.
10. HOW CAN WE STAY AHEAD OF THE COMPETITION? Shop by look, not just by room. Shop directly from inspiration features. Guest checkout. Save and share wishlist. Design your own tool.
14. ITERATIONS AFTER TESTING
16. PROTOTYPE https://marvelapp.com/g9a3bb#8491717
17. NEXT STEPS 1. Additional prototype testing. 2. Consider how to integrate the room design builder at the start of the shopping process. 3. Additional inspirational content i.e. home tours and expert advice.
18. Thank you! KATIE VALENTINE katievalentineux.tumblr.com whatkvdidnext.wordpress.com @cakeorbed