itheme-webinar-podcast.pdf

Transcript

1. I Don’t Have Time: Getting Over the Fear to Launch Your Podcast Joe Casabona https://podcastliftoff.com
2. -Seth Godin “Podcasting is the new blogging.
3. There are 31 Million YouTube Channels
4. There are less than 1 Million Podcasts. (there’s still time to get in early)
5. Why Podcast? • Affordable to get started - You can do it for less than $100. • Podcast growth is trending upward • The next great content plane - 87% of people like podcasting because they can do other things will listening • Listeners want to learn new things • Connect with customers • Grow Your Business
6. Choosing a Topic
7. Pick something you’re passionate about.
8. It takes work • Pick a topic you know and love • It will keep you motivated when things get hard. • You should want to establish yourself as an expert in some field.
9. Choosing a Format
10. Format Types • Solo Show • Host / Co-host • Interview Show • Short Format / News • Highly Produced (Crime Drama / Fiction)
11. You don’t need to stick to one format
12. Coming up with Consistent Content
13. Mix Up Your Format! • Don’t just stick to one “type” of episode • Interject interviews into your solo shows, and vise-versa • You can even have recurring guests
14. Repurpose Content • Have a blog? Use posts as a script for episodes • Have a newsletter? Release them as epsiodes • Convert video content
15. Go Behind the Scenes • People love getting a peek behind the curtain • Take listeners behind the scenes on a product or process
16. Automate What You Can!
17. Possible automation • Social sharing • Posting to your website • Booking guests • Adding to your newsletter
18. The Right Gear
19. @jcasabona What You Need • A Decent Mic • Pop Filter • Boom Arm (optional) • Headphones • Links to everything: https:/ /kit.co/jcasabona/ your-first-podcast-setup
20. @jcasabona What you should get: ATR-2100
21. Recording / Editing
22. @jcasabona Capture Audio • Quicktime • Audacity • Garage Band • Windows Recorder
23. @jcasabona Editing • Audacity • Garage Band • Logic Pro • Adobe Audition
24. Publishing
25. Pick an Audio Host • Anchor (Free) • Castos (Best WordPress integration) • Libsyn (Around the longest)
26. On WordPress • Pick a Plugin • Seriously Simple Podcasting • Powerpress
27. Submitting Your Podcast
28. @jcasabona Submit your show to: • Apple Podcasts • Spotify • TuneIn • Stitcher • Google Podcasts
29. Engaging with Your Audience
30. How to Engage • Have a clear Call to Action where you’re building the community. • This can be email list, FB group, or something else. • Ask questions on the show encourage them to respond • As them to record their own messages and thoughts to play on the show. • Read their comments on the show.
31. Wrapping Up!
32. Steps to Start a Podcast • Choose a topic & name • Record a few episodes • Buy a domain & web hosting • Get audio hosting • Publish & submit!
33. Consultant & Educator I help tell your story. @jcasabona https://podcastliftoff.com Joe Casabona
34. Special Offer! Save 25% on Podcast Liftoff! Visit https://podcastliftoff.com Use code ITHEMES at checkout