Data-Driven Product Design

Keen IO data engineer, Maggie Jan discusses key strategies and tactics for data-driven product design.

Industry Product Conference, 2015

Transcript

1. Data-Driven Product Design Maggie Jan | Data Scientist @Keen_IO
2. •Intro to Data •Build, Measure, Learn •Product design & how data can help •Applying analytics to your business •How to build effective analytics AGENDA
3. Platform & API for ANALYTICS keen.io
4. Big Data and Analytics are kind of a thing right now.
5. Johannes Kepler Tycho Brahe
9. Analytics can help.
10. What: Measurement of movement towards your business goals. Purpose: To iterate to product and market fit before you run out of resources Analytics: In a Nutshell
11. Understandable If you’re busy explaining data, you’re not busy acting on it ex: rides requested What is a good metric? Comparative Maintains context. ex: rides/day Meaningful Centers around your core business goals. ex: revenue
12. A good metric is behavior changing.
13. DATA & PRODUCT DESIGN COMPANY Juke Box Company INDUSTRY Internet of Things
14. Good products provide customers with value Premium products provide high & dependable value Iterations build Relationships Measured by: Return visits, Retention, Engagement
15. APPLYING ANALYTICS TO YOUR BUSINESS
16. • Account creations • Deploys • Purchases • App Launches • Donations • Posts • Shares/Tweets/Likes A COMMON GOAL: ENGAGEMENT
17. COLLECT EVENT DATA
18. ANALYTICS DB CARS, TVs, ETC. WEBSITES WEBSITES CUSTOMERS DASHBOARDS MOBILE APPS queries queries queries events events events VISUALIZE DATA
19. CASE STUDIES PUBLISHING Goshen College
20. Common Mistakes to Avoid in Data-Driven Decision Making
21. Confirmation Bias Leading the Witness Correlation vs Causation Common Pitfalls
23. Be disciplined in how you capture and analyze your data
24. Gut instinct = Hypothesis Design a Test/Make Changes in Production Measure the Results Did we achieve goals? Controlled Experiments try again
25. CONTROLLED TESTS CASE A/B Testing
26. Exploratory Tries to find unexpected insights Source of competitive advantage via insights no one knew Reporting Keeps you abreast of day-to-day operations Predictable and repeatable Data & Product Design
27. Maggie Jan @jandwiches Keen IO @keen_io