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jQuerySF: Experimentation and Emotional Design

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Avatar for Kelly King Kelly King
June 22, 2015
Technology
140
1

jQuerySF: Experimentation and Emotional Design

Slides from my talk at jQuerySF 2015

Avatar for Kelly King

Kelly King

June 22, 2015

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Transcript

  1. & Experimentation Emotional Design

  2. About me @kng kellyk kellyking.me

  3. About me @kng kellyk kellyking.me Quote Tweet

  4. About me @kng kellyk kellyking.me While you were away...

  5. None
  6. None
  7. None

  8. +40.6%

  9. original: variation:

  10. original: variation: +15%

  11. how to get started

  12. Let’s pretend...

  13. original: variation:

  14. Old School

  15. 0.2 1 =20% Last week What’s happening? 1 million This

    week ‘sup? 1.2 million Tweets

  16. #obama # Tweets #2012 11/1 11/2 11/3 11/4 11/5 11/6

    11/7 11/8 11/9 11/10

  17. framework experimentation

  18. • buckets + controls • multiple code paths • collect

    data We need

  19. Buckets + Controls

  20. Multiple Code Paths

  21. Data

  22. Optimizely Dashboard

  23. Optimizely Dashboard

  24. An option for all levels Off (web) site Third-party Diy

  25. None

  26. emotional design

  27. Three Levels of Processing Norman, Ortony & Russell, 2001

  28. visceral - images, text, tone - lower effort

  29. Effort A/B Testing: The Most Powerful Way to Turn Clicks

    Into + 11%
  30. None

  31. behavioral - mental state - usability - new vs power

    users
  32. None
  33. None
  34. None

  35. reflective - personality - pride - obsession

  36. None
  37. None

  38. Variable rewards

  39. None

  40. jasonshen.com

  41. None
  42. None

  43. ‘ New Netflix - Most liked comment from Netflix blog

    announcement interface is complete crap. ‘ ‘‘
  44. None
  45. None

  46. 1. Ship with confidence 2. Data Driven! 3. Eliminates HiPPO

    4. Creative Freedom A/B Testing

  47. 1. Ship with confidence 2. Data Driven! 3. Eliminates HiPPO

    4. Creative Freedom A/B Testing

  48. Tumblr Easter Eggs

  49. iBook Animation

  50. Slack Release Notes

  51. Recommended Reading

  52. Thank you @kng