Hacking Branding & Design

Transcript

1. Please take a seat. We are about to begin. Saturday, March 29, 14
2. 3 Saturday, March 29, 14
3. 2 Saturday, March 29, 14
4. 1 Saturday, March 29, 14
5. Let’s get weird. Saturday, March 29, 14
6. Abraham Chavez @RedPlasticSky software.abraham@gmail.com Inspiration comes from the outside. Saturday, March 29, 14
7. Welcome to Hacking Branding & Design Saturday, March 29, 14
8. My name is Abraham Chavez Some people call me Diego @RedPlasticSky Saturday, March 29, 14
9. (This is a Beau Geste) Saturday, March 29, 14
10. Saturday, March 29, 14
11. Saturday, March 29, 14
12. Developers are designers by default Saturday, March 29, 14
13. You like to make things. Saturday, March 29, 14
14. You like to make things. You want to make things look good. Saturday, March 29, 14
15. You like to make things. You want to make things look good. You are not a communist. Saturday, March 29, 14
16. Functional Design Saturday, March 29, 14
17. de gustibus non est disputandum Saturday, March 29, 14
18. de gustibus non est disputandum In matters of taste, there can be no disputes. Saturday, March 29, 14
19. Text Jackson Pollock Jackson Pollock Saturday, March 29, 14
20. Design solves problems Saturday, March 29, 14
21. Avoid the Cargo Cult You gotta dig deep to know the truth Saturday, March 29, 14
22. Saturday, March 29, 14
23. Brands are not created. They are made. Saturday, March 29, 14
24. The Pareto Principle 80 / 20 Rule Saturday, March 29, 14
25. Good Enough Saturday, March 29, 14
26. Avoid Adornments Good design is timeless Saturday, March 29, 14
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28. Saturday, March 29, 14
29. Communication is better than cleverness Saturday, March 29, 14
30. “Action expresses priorities.” -Mahatma Gandhi -Micheal Scott Saturday, March 29, 14
31. Design with harmony Saturday, March 29, 14
32. Grid Systems Saturday, March 29, 14
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36. Saturday, March 29, 14
37. Useful > Pretty Saturday, March 29, 14
38. Bauhaus Saturday, March 29, 14
39. Dieter Rams is my homeboy. Saturday, March 29, 14
40. Is innovative Makes a product useful Is aesthetic Makes a product understandable Is unobtrusive Is honest Is long-lasting Is thorough down to the last detail Is environmentally friendly Is as little design as possible Good Design Saturday, March 29, 14
41. Flat design / Metro Saturday, March 29, 14
42. Swiss Design + Saturday, March 29, 14
43. Saturday, March 29, 14
44. Focus on what matters first Saturday, March 29, 14
45. Start with Low-Fidelity Then do High-Fidelity Saturday, March 29, 14
46. Don’t start blank Saturday, March 29, 14
47. Mind Mapping Saturday, March 29, 14
48. Saturday, March 29, 14
49. The Oulipo Constraints are good for the soul. Saturday, March 29, 14
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55. Color theory Ain’t nobody got that time for that. Saturday, March 29, 14
56. Saturday, March 29, 14
57. Get inspired Saturday, March 29, 14
58. Steal like an artist From many rivers, one ocean. Saturday, March 29, 14
59. Increase the “Luck Surface” area Saturday, March 29, 14
60. Copy the masters Then find your own voice. Saturday, March 29, 14
61. Think analogically Table of correspondence. Saturday, March 29, 14
62. Nebraska Code Camp Comedy Club Saturday, March 29, 14
63. BRANDING Saturday, March 29, 14
64. IDENTITY Saturday, March 29, 14
65. Invent a “feeling” Saturday, March 29, 14
66. SOCIAL Saturday, March 29, 14
67. Saturday, March 29, 14
68. Saturday, March 29, 14
69. Name You are not your name. But you need one. Saturday, March 29, 14
70. Name The Abraham Way® Saturday, March 29, 14
71. Languages. Use them. Saturday, March 29, 14
72. Saturday, March 29, 14
73. Saturday, March 29, 14
74. NebraskaDevelop.com NeDevelop.com NebDev.com NebDop.com Nedop.com Saturday, March 29, 14
75. Logos Saturday, March 29, 14
76. Symbols Saturday, March 29, 14
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81. Saturday, March 29, 14
82. Logo The Abraham Way® Saturday, March 29, 14
83. Mood board Saturday, March 29, 14
84. Saturday, March 29, 14
85. Saturday, March 29, 14
86. Saturday, March 29, 14
87. Trace & Reduce Complexity Saturday, March 29, 14
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90. Saturday, March 29, 14
91. Saturday, March 29, 14
92. Let’s do it again Saturday, March 29, 14
93. Saturday, March 29, 14
94. Saturday, March 29, 14
95. Make it symmetrical Saturday, March 29, 14
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102. If you go all the way. Saturday, March 29, 14
103. Saturday, March 29, 14
104. Fonts Fo the shorties. Saturday, March 29, 14
105. Let’s talk about fonts baby, just you and me. Saturday, March 29, 14
106. Serif vs Sans Saturday, March 29, 14
107. Body, Display, Decorative, Interface. Saturday, March 29, 14
108. Body typeface Saturday, March 29, 14
109. Display typeface Saturday, March 29, 14
110. Saturday, March 29, 14
111. Saturday, March 29, 14
112. www.losttype.com www.theleagueofmoveabletype.com Saturday, March 29, 14
113. http://www.bootply.com/125796# Saturday, March 29, 14
114. Q&A Saturday, March 29, 14