Write. Measure. Learn. Repeat!

Transcript

1. Write. Measure.
   Learn. Repeat!
   Inspirations from other
   digital products
   

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2. Global eBook Report
   „What we can state today, at the current tipping point in the digital
   transition between the first and the second decade of the ebook, is
   probably simple: Digital opens the boxes around the book.“
   

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3. 1.0 2000
   

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4. idea build use, love, tell others
   

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5. 1.0 1.1 2000
   

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6. idea
   build
   beta users feedback
   build final product
   use, love, tell others
   

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7. 1.0 1.1 2000 2.0
   

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9. idea
   define hypothesis
   use, love, tell others
   build small part for hypothesis
   

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10. https://image.slidesharecdn.com/spotifykanbanopenspaceghent2013-130401044826-phpapp01/95/agile-at-spotify-60-638.jpg?cb=1364791955
    

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11. Use, love, tell others.
    

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12. Discovery Visibility Consideration Purchase Advocacy
    1 2 3 4 5
    https://davidgaughran.wordpress.com/2018/04/29/
    welcome-to-the-superfan-factory/
    

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13. Discovery
    1
    

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14. Visibility
    2
    

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15. Consideration
    3
    Read more?
    Purchase
    4
    

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16. Advocacy
    5
    Abraham Merrit
    The Moon Pool
    

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19. https://sgrol.io
    @sgrolio
    Cover Image: https://www.shutterstock.com/de/g/gaudilab
    

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